Key Elements of a HIPAA Compliant Best Medical Website: Comprehensive Overview

Best medical website design companies follow certain best practices. For example, during your website setup process, PatientGain designers will create 5 different designs for your medical practice. All designs should be A/B tested for high conversion rates.

Every medical practice is different. Your logo, your brand, your staff in unique. Your website should represent this. In addition you must also focus on A/B tested designs and conversion.  Once we add your design elements, your brand, our best SEO practices and A/B tested designs, you will have a website that looks beautiful, represents your brand and produces new patients for you. As a customer of PLATINUM service from PatientGain, , you work with your project manager. The project manager is not a designer who is working by themselves. They have a complete team of 1) Technical staff 2) Best practices 3) Skills and 4) HIPAA compliant software. 

Examples of medical websites:

A well-designed medical website is crucial for attracting, engaging, and retaining patients. It serves as the digital gateway to your practice and should combine professional design, informative content, user-friendly features, and strategic elements that enhance both patient experience and search engine visibility. Below are the essential elements to consider when building or optimizing your medical website:

1. User Experience (UX)

• Mobile-Friendliness: With a significant portion of online searches occurring on smartphones, it’s essential that your website is optimized for mobile devices to ensure a seamless experience across all screen sizes.
• Clear Navigation: Use intuitive menus, logical page structures, and clear labeling to guide visitors through your site. This helps users find important information such as services and contact details easily.
• Fast Loading Times: Optimize the speed of your website to enhance the user experience and improve search engine rankings. Slow websites can deter potential patients and negatively impact visibility.
• Accessibility: Design your website to be accessible to individuals with disabilities, such as those with visual or hearing impairments. This includes using proper text sizes, color contrasts, and alternative text for images to ensure compliance with accessibility standards.

2. Professional Design

• Visually Appealing: Your website should have a clean and modern design that reflects the professionalism of your practice. A visually appealing layout helps create a positive first impression.
• Consistent Branding: Maintain consistent use of your logo, color scheme, fonts, and overall style throughout the website to reinforce your brand identity.
• High-Quality Images: Use professional-quality images of your practice, staff, and facilities to create a warm and welcoming atmosphere. Stock images can be used, but authentic images are often more effective in building trust.

3. Informative Content

• About Us Page: Clearly outline your practice’s mission, values, and the expertise of your team. This section should help potential patients feel confident in your qualifications and services.
• Services Offered: Provide detailed information about the medical services and procedures you offer, including the benefits, risks, and what patients can expect. This helps potential patients make informed decisions.
• FAQs: Address common questions and concerns that patients may have about your services, procedures, or general healthcare topics.
• Blog: Create informative blog posts on health-related topics that educate patients, establish your practice as an authority, and improve your website’s SEO.

4. Call to Action (CTA)

• Clear and Compelling CTAs: Encourage visitors to take the desired actions, such as scheduling an appointment, requesting more information, or contacting the practice. Each page should have a prominent and easy-to-use CTA.
• Strategic Placement: Position CTAs where they are easily visible and make sense, such as the top of the homepage, on service pages, or near testimonials.

5. Contact Information

• Easy to Find: Ensure that your phone number, email address, physical address, and hours of operation are easily accessible across the website, ideally in the header, footer, and on a dedicated contact page.
• Online Appointment Scheduling: Offering an online appointment scheduling tool allows patients to conveniently book appointments, improving user satisfaction and increasing patient engagement.

6. Patient Testimonials and Reviews

• Social Proof: Sharing positive patient testimonials helps build trust and credibility. Patient feedback, whether written or in video format, can influence prospective patients in their decision-making process.
• Video Testimonials: Adding video testimonials provides a more personal touch and can engage visitors in a meaningful way.

7. Search Engine Optimization (SEO)

• Keyword Research: Conduct research to identify relevant keywords that your potential patients are searching for (e.g., “best dermatologist in Miami”) and incorporate them naturally into your website’s content.
• Meta Tags: Use descriptive meta titles and meta descriptions to help improve your website’s search engine rankings and attract more traffic.
• Local SEO: Optimize your website for local search results by integrating location-based keywords, and ensuring your Google My Business listing is accurate. This helps attract patients from your geographical area.

8. HIPAA Compliance + Security and Privacy

• HTTPS: Secure your website with HTTPS to encrypt data transmission between your site and its visitors, ensuring patient privacy and building trust.
• Data Privacy Compliance: Make sure your website adheres to data privacy regulations such as HIPAA to protect patient information. Display a clear privacy policy explaining how patient data is collected, stored, and used.

9. Analytics and Performance Tracking

• Google Analytics: Integrate tracking tools to monitor website traffic, user behavior, and conversion rates. This data helps measure the success of your website and guides future improvements.
• Tracking Patient Interactions: Monitor how visitors interact with your CTAs, appointment scheduling, and content to optimize your strategy for better patient engagement.

All of these feature and a lot more is offered in the PLATINUM monthly service, without any upfront costs.

Ask Your Medical Website Design Company These  Questions

Question No 1.  Is the medical website design based on A/B tested design?  

A/B testing is a common practice among software based marketing applications – in our case it is Medical marketing Websites.  It is a way to compare two versions of medical marketing websites to arrive at a conclusion, based on data, not based on opinion,  which of the 2 designs performs better. The test continues with multiple cycles until law of diminishing returns starts influencing a specific test.  This is an ongoing process and never stops in the world on medical marketing and data driven results.   For example, in our testing we found that it makes a big difference, where specific buttons are placed on the home page or a landing page of a medical marketing website.  It also makes a big difference what the user sees first, specifically on a mobile device.  For example the layout and user experience was kept the same in specific A/B tests, the only thing that was changed  was how the images were formatted, branded VS non-branded generic images.  There is a difference in results, based on hundreds and thousands or iterations of tests performed.  

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Example medical website design based on A/B tested design

Question No 2.  Is the medical website designed for immediate CTA?

Your medical marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways.  This includes 1. Click to Dial – Phone   2. Fill out an Appointment Request   3.   Find Directions   4.  Find Medical Services  5. Ability to Text/SMS the practice (74 percentage to 88 percentage of your patients visit your medical website using a mobile device) .  6. Intelligent ChatBot software designed to convert patients to book an appointment, get directions, check up on insurance coverage, send a Text/SMS, ask common questions, contact you or any other call-to-action.  We recommend where every page of the website is a landing page. Since CTA (Call To Action) is present on every page, the overall conversion of this type of website increases. 

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Question No 3.  Is the medical website design includes running on a secure servers and all communication is HIPAA compliant?

PatientGain.com’s Healthcare platform not only improves your clinic’s patient acquisition and engagement with intelligent apps, but also ensures your clinic’s web presence is professional and effective. Although the power of PatientGain.com’s solutions comes from our software powering your online marketing strategies, we also improve the cornerstone of your clinic’s online strategy: your website. Any patient PHI information sent from your website should be considered carefully. If you are hosting your medical website with an ordinary hosting company that does not provide you with a BAA, then you should go through these steps. These are just some basic guidelines and not designed to be conclusive HIPAA compliance. By a “basic” website, we mean one that is setup at any web hosting provider (e.g. GoDaddy) and written using off the shelf software or by someone without training in website security best practices

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Question No 4. Is the medical website design includes high quality content for services?

Your medical website design should include high quality content. Content should never be plagiarized. Content should be written by professional medical writers or physicians. This is a basic requirement for any successful medical SEO.   Google search engine is the most accurate search engine with the best algorithms for search results. Majority of the world searches on Google. According to Google, over 200 “signals” are used to rank medical websites. The most important factor is your own content. So for medical SEO for doctors, you must focus on Google first, and start with adding Unique, High Quality Content – This means Non-Copied, Non-Plagiarized Content. Your content must be at least 96% unique.

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Question No 5. Is the medical website design includes laser focus on Medical SEO optimization?

92 Percentage of patients search for your medical services online. When they search, they either type or speak “search words” – Like “TMJ Doctor Near Me”. If your website shows up in the top results, this is called “High SEO”. This results in more patients, higher revenue and hence higher ROI. If your website is not in the first page of search results, you are not likely to get any patients looking at your website, and hence “finding” you. This is called “Low SEO”. 

A search engine wants to provide the most relevant information to a user. If someone is asking, “What is a dentist?” Google will present to them a simple paragraph describing this person, that might be more than enough to satisfy a user. Zero Click searches are more common on mobile devices and are very common in voice searches. Since voice search is becoming more and more important, optimizing your website to be in the Zero Position for this search result is vital. Often with voice searches, a user will not review additional results but just listen to the first thing a search engine spits back to the user.