How To Grow A Medical Practice

9 Key Steps To Help You Grow Your Medical Practice. Used By The TOP Clinics in USA. Proven and Ready-To-Go System Includes Website, SEO, Advertising, Facebook, Email Marketing, SMS Texting, Promotions and Conversion Software with HIPAA Compliance. $499/mon Call (888) 600-4172.

Lets face it, everything is moving online. Telemedicine is the next wave – but how can you profitably attract new patients and continue to increase revenue from your existing patient base?

So what is the Secret Sauce for Online Success?

You must first realize that the most important website & mobilesite on the world-wide-web is your own website/mobilesite and second most important Website/Company related to your internet success is Google and then Facebook. SEO Rankings is only one part of the complete strategy- there are many additional strategies and factors involved in generating leads and new customers. Focusing only on free clicks/traffic (Free SEO/Organic clicks/traffic) is not very likely to generate leads and new customers for your business. If someone approaches you with the latest low-cost/cost-free SEO Magic Wand- they are simply not being honest with you. Some sales tactics start by providing you with a free “Ranking Report” and obviously the sales person will show you “how low” your website ranks for certain keywords etc. These are all sales techniques to get your attention.

 

Operational Optimization For Your Healthcare Practice

and Online Optimization Go Hand in Hand.

Steps to Grow Your Medical Practice

You must start and end with having unique, quality content about your business, your services, your products, your patients & clients, and how you help your patients & clients. If this is the foundation for your business, you are likely to succeed and have discovered the secret sauce for successful SEO Rankings. Once you have added quality content to your site and search engines pick up on it, you next need to ADVERTISE. Start with “PPC Search” and cover all of the following aspects:

Step 0: Content is the King

Content on your own website/mobilesite is the king -Text, Images, Videos- information that your prospects and customers can benefit from. Mention and focus on benefits and results that you offer for your customers, show examples, and show reviews and customer feedback. You should have offers, specials, and promotions on your website to entice new customers. Create pages that lead a visitor to request more information, and capture their email, phone number etc. Make sure to constantly add new content and keep your website interesting for potential leads, and list your business in appropriate directories so it’s discoverable. SEO rankings is complex and cumbersome. There is no quick fix.  It takes time and MONEY to have excellent SEO rankings. In the example below, copied and plagiarized content will hurt your rankings, will reduce your quality score and increase the cost of pay-per-click advertising.

Content Marketing For Doctors

Step 1: Advertise

Focus on search advertising first- it’s the best bang for your buck. Start with Google, Yahoo & Bing PPC ads, then expand your search strategy as you learn about potential customer’s behavior. From re-marketing, targeted display ads, or social media ads- there are many great advertising mediums available. Each industry is different and requires a unique approach for targeted advertising. Mobile ad strategy should be equally important for excellent results. In the example below, from a real customer, and real dashboards, you can see the impact of online advertising on Google and Facebook to total number of calls and hence increased patient volume.

Advertising For Doctors and Healthcare Practices

Step 2: Smart Website with Intelligence

Make sure that your website is intelligent- not just a “wordpress pretty site” or custom site designed for aesthetics and beauty, without the brains. Your business will need an intelligent site, and a mobile site as well. You can do all the advertising, spend money and time on SEO/SEM, and many other strategies, but if you do not have an intelligent website, you are likely to produce mediocre results. Your website should be designed for “conversion”, and your CRM and Contact Database should be updated automatically with leads and prospect inquiries. Auto-Responders should be smart and savvy so that they can reply automatically to potential customers for specific requests. Do you have a Specials and Promotions engine embedded into your website and Facebook business page? Do you have Thank You Pages or is there a Visitor Intelligence center built-in based on IP addresses? Are you following how a prospect came to visit your website? Is there a Time-Stamp technology built into your conversion tools?  In the examples below, you will interactive, responsive, intelligent websites with Embedded Apps – This is the future of latest websites. These are also known as hybrid websites, where websites and apps are totally integrated, and apps are running of a secure HIPAA compliant systems. 

Website Design For Doctors and Healthcare Practices

Website Design For Doctors and Healthcare Practices - Example 2

 

Website Design For Doctors and Healthcare Practices - Example 3

 

Website Design For Doctors and Healthcare Practices - Example 4

Step 3: Email Marketing

Email Marketing with brains- this is one of the most under-utilized tools we have seen at PatientGain.com. Majority of businesses are sending Monthly Newsletters- however, they are simple ones without a data-driven engine behind the newsletters. Simply ask this question: Is your newsletter completely integrated into your Website, Mobilesite, Facebook Business Page, Specials and Promotions Engine, Auto Responders, CRM, Prospect Database, and SMS Marketing Engine? Is it tracking user behavior and is it mobile-friendly?

Email Marketing For Doctors and Healthcare Practices

Step 4: Facebook Business Page & Social Media

Have a Facebook Business Page? If not, get one- you will need it! Install lead capture apps on your Facebook Business Page. Facebook Business Pages are becoming an important customer acquisition asset for many businesses. Ask these important questions: Are you present on Facebook? Can your prospects request an Appointment? Can they fill out a form on your Facebook Business Page and initiate a quote? Can the lead inquiry automatically go into your CRM and alert you? Can you automatically respond to the lead with an auto-responder? In addition, Social Media web sites like LinkedIn, Twitter, and Pinterest could be important for advertising your business.

Social Media Marketing For Doctors and Healthcare Practices

Step 5: Positive Reviews Strategy

Install a Positive Review App and start using it- it could be a game-changer for your business. Obtaining positive reviews on Google and Yelp is an extremely important asset for any type of business. Do you have the tools that help you achieve this? Do you have a strategy to alert your business of a possible negative review before it happens?

Reputation Management For Doctors and Healthcare Practices

Step 6: Automation & Analytics

Automated advertising, marketing, and sales saves you time and allows you to focus on your customers- not on technology issues. Use custom forms to capture information from visitors and prospects, and allow existing customers to conduct business with you through your website, mobilesite, and Facebook business page.

SEO and Content Distribution For Doctors and Healthcare Practices

Step 7: Phone Call Tracking & Automatic Follow-Up

Track all of your phone calls, majority of businesses generate the initial lead call by a simple phone call generated by your online ads, organic searches, newsletters, Facebook business page, or even print ads. You should make sure to track every phone call and data on each call to improve your conversion rates.

EMR Integration For Doctors and Healthcare Practices

Step 8: Refine

Don’t stop- constantly improve your strategy and take the competitive advantage. Technology and the internet are changing too quickly for business owners to rest and lose valuable leads.

Website Design For Doctors and Healthcare Practices

PatientGain.com has the technology and best practices to help you achieve better results- Please contact us so that we can help your business and answer any questions that you might have.

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

Medical Marketing Key Performance Indicators (KPI's)

Many practice managers often confuse medical practices objectives and goals with medical marketing KPIs. 

Goals and Objectives for your medical practice can be as follows: (these are examples)

  1. Increase daily patient count at location in Palo Alto California by 20 patients per day in the next 12 months 
  2. Increase patient satisfaction by 30% at location in Palo Alto California in the next 12 months
  3. Reduce patient acquisition costs by 10%at location in Palo Alto California in the next 6 months 

In order to achieve these goals, objectives or desired business results, the practice manager or medical director of a practice has to typically consider "how"  to achieve these desired goals. Next step to select software, vendors, service providers and consultants for these various tasks.  Sometime  the practice manager or medical director has enough resources like an internal staff like marketing manager who can oversee these initiatives and provide status to the practice manager or medical director.  Once the practice manager or medical director has established a strategy, he or she has to come up with KPIs to measure ongoing progress and success of each area.

Working with hundreds of healthcare providers, PatientGain.com has established that there are 6 key KPIs for your medical marketing strategy.  These are built into you Medical Marketing Dashboards. 

Most Important KPIs. There are many - actually hundreds of ways to measure what happens online to promote your practice/clinic. Some of them are simply "noise"- We recommend the follow as a best practice.

  1. Actual Patient Count - no one will question you if your actual patient count increases
  2. No Number of phone calls - 73 percent of patients still want to "call you" 
  3. Appointment requests/inquiries - Using apps on Facebook and your mobile site allow patients to request an appointment
  4. Local SEO Rankings - Extremely important to optimize Google, Yelp and Facebook business pates
  5. Organic SEO Rankings
  6. PPC Data & Metrics
  7. Engagement Data - Social Media - Facebook Posts
  8. Mobile Engagement Data
  9. Emails Marketing
  10. Non-Social Engagement 

PatientGain.com's Approach  to Healthcare Marketing Success : 12 Key Features of GOLD Solution

  1. Reasonable Monthly Fee With No Upfront Setup Costs or Implementation Costs
  2. Pay-Per-Month Model For Healthcare Medical Marketing
  3. No-To-Low Risk Medical Marketing Model
  4. Same System is Used By The Top Clinics in USA & Canada
  5. Awesome Service and Support - Phone, SMS-Texting, Email, Ticketing or Web-Based Meetings
  6. Awesome Software & HIPAA Servers Located in USA
  7. Assigned Account Manager Located in USA/Canada For Your Medical Clinic
  8. Generous Discounts for Multi-Location Healthcare Companies 
  9. Website, SEO, Advertising Management, Social Media, Email Marketing, SMS-Texting, Apps, HIPAA Compliance ALL Included in a Single Solution. 
  10. Eliminate 5 to 8 Vendors and Centralize Control of Your Online Healthcare Marketing & Advertising Success 
  11. Save 40% to 60% in Monthly Spend by Using Our Proven Single Vendor Model
  12. Save Approx 30 Hours a Month - No Need To Learn and Operate Multiple Apps

4 Important Components of a Advertising & Marketing Plan for Your Medical Practice & Clinic

Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.

  1. The Product or Service – This will be service offerings for your medical practice. For example, if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc.  If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials.  For example, if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff. So each medical service you offer has a cost associated with it, and of course there could be tangible benefits for your medical practice. So your marketing plan must have a focus on which “services” you are going to offer. And each service deserves its SWOT analysis.
  2. The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
    1. PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
    2. Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more.
    3. High-Deductible plans – In this case, as an example,  patients typically have to pay initial $4000-$10000 out of their pockets.  After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance  plan pays 100% of the costs of covered benefits.  Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice.
  3. The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me”  or   “Sleep Apnea doctor near me”  or hundreds of other variations based on mobile patients searching for services “near” a patient. So your Place or Location matters.
  4. The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service.  There are generally 2 main sub-areas for promotion of medical services:
    1. Traditional Advertising & Promotions – Traditional marketing – includes newspapers, yellow pages, billboards,  referrals from peers, networking with other providers and suppliers.
    2. Online Advertising & Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base. This area is exhaustive. It includes, Website, SEO, Social Media, Email Marketing and many other areas.

Impact of Medical Marketing on Physicians Earnings

Thousands of Physicians & Specialized Medical Practices struggle every day to fill their calendar with patients. Despite having a great location, a dedicated and professional medical staff, proper equipment, and hard earned certifications and qualifications, their daily patient counts aren’t where they’d like them to be. Many clinics don’t realize that what they are missing is online expertise and a sophisticated software solution to power their patient acquisition efforts. These days, your clinic’s strategy for generating new patients online has to be more than just having a good looking website.  Review of 162 online campaigns reveals that 72 percent of the patients are searching for medical services on a mobile device. Exactly the same test revealed that this number was 54 percent 12 months ago. PatientGain.com predicts that this number will be close to 90 percent in the next few years.  As a healthcare practitioner and a physician you are aware that average income of primary care physicians, while has increased in the last 6 years (possibly due to ObamaCare), and averaged $194,000 per year. But this should not be compared with "savvy" physicians, who are using online medical marketing software to increase the value of services they provide.  For savvy physicians, these numbers are significantly higher.  We wish you to be in the “savvy” category.

 

4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices

These apps have been used by hundreds of successful healthcare providers.
Medical Marketing App No 1.  Acquire Positive Reviews From Patients Who Have Already Liked You.
Example:
https://www.facebook.com/Columbiaclinic82nd
https://www.facebook.com/pg/FrancisMedEsthetics/services/

Medical Marketing App No 2.  Allow Patients Who Are On Facebook To Request An Appointment
Example:
https://www.facebook.com/FrancisMedEsthetics/app/1541825292544365/

Medical Marketing App No 3.  Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion
Example:
https://www.facebook.com/FrancisMedEsthetics/app/182873295081640/

Medical Marketing App No 4.  Use Facebook Posting App For Doctors & Medical Practices
Example:
https://www.facebook.com/pg/FrancisMedEsthetics/posts/

 

 

Healthcare Medical Marketing Influencers

Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.

No. 1 Public health delivery systems – Shift from hospitals to individual clinics 

No. 2 Health Care coverage – Focus on prevention and awareness

No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients. 

No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.  

No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly.  More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

Online Medical Marketing