How To Grow A Medical Practice
9 Key Steps To Help You Grow Your Medical Practice. Used By The TOP Clinics in USA. Proven and Ready-To-Go System Includes Website, SEO, Advertising, Facebook, Email Marketing, SMS Texting, Promotions and Conversion Software with HIPAA Compliance. $499/mon Call (888) 600-4172.
Lets face it, everything is moving online. Telemedicine is the next wave – but how can you profitably attract new patients and continue to increase revenue from your existing patient base?
So what is the Secret Sauce for Online Success?
You must first realize that the most important website & mobilesite on the world-wide-web is your own website/mobilesite and second most important Website/Company related to your internet success is Google and then Facebook. SEO Rankings is only one part of the complete strategy- there are many additional strategies and factors involved in generating leads and new customers. Focusing only on free clicks/traffic (Free SEO/Organic clicks/traffic) is not very likely to generate leads and new customers for your business. If someone approaches you with the latest low-cost/cost-free SEO Magic Wand- they are simply not being honest with you. Some sales tactics start by providing you with a free “Ranking Report” and obviously the sales person will show you “how low” your website ranks for certain keywords etc. These are all sales techniques to get your attention.
Operational Optimization For Your Healthcare Practice
and Online Optimization Go Hand in Hand.
You must start and end with having unique, quality content about your business, your services, your products, your patients & clients, and how you help your patients & clients. If this is the foundation for your business, you are likely to succeed and have discovered the secret sauce for successful SEO Rankings. Once you have added quality content to your site and search engines pick up on it, you next need to ADVERTISE. Start with “PPC Search” and cover all of the following aspects:
Step 0: Content is the King
Content on your own website/mobilesite is the king -Text, Images, Videos- information that your prospects and customers can benefit from. Mention and focus on benefits and results that you offer for your customers, show examples, and show reviews and customer feedback. You should have offers, specials, and promotions on your website to entice new customers. Create pages that lead a visitor to request more information, and capture their email, phone number etc. Make sure to constantly add new content and keep your website interesting for potential leads, and list your business in appropriate directories so it’s discoverable. SEO rankings is complex and cumbersome. There is no quick fix. It takes time and MONEY to have excellent SEO rankings. In the example below, copied and plagiarized content will hurt your rankings, will reduce your quality score and increase the cost of pay-per-click advertising.
Step 1: Advertise
Focus on search advertising first- it’s the best bang for your buck. Start with Google, Yahoo & Bing PPC ads, then expand your search strategy as you learn about potential customer’s behavior. From re-marketing, targeted display ads, or social media ads- there are many great advertising mediums available. Each industry is different and requires a unique approach for targeted advertising. Mobile ad strategy should be equally important for excellent results. In the example below, from a real customer, and real dashboards, you can see the impact of online advertising on Google and Facebook to total number of calls and hence increased patient volume.
Step 2: Smart Website with Intelligence
Make sure that your website is intelligent- not just a “wordpress pretty site” or custom site designed for aesthetics and beauty, without the brains. Your business will need an intelligent site, and a mobile site as well. You can do all the advertising, spend money and time on SEO/SEM, and many other strategies, but if you do not have an intelligent website, you are likely to produce mediocre results. Your website should be designed for “conversion”, and your CRM and Contact Database should be updated automatically with leads and prospect inquiries. Auto-Responders should be smart and savvy so that they can reply automatically to potential customers for specific requests. Do you have a Specials and Promotions engine embedded into your website and Facebook business page? Do you have Thank You Pages or is there a Visitor Intelligence center built-in based on IP addresses? Are you following how a prospect came to visit your website? Is there a Time-Stamp technology built into your conversion tools? In the examples below, you will interactive, responsive, intelligent websites with Embedded Apps – This is the future of latest websites. These are also known as hybrid websites, where websites and apps are totally integrated, and apps are running of a secure HIPAA compliant systems.
Step 3: Email Marketing
Email Marketing with brains- this is one of the most under-utilized tools we have seen at PatientGain.com. Majority of businesses are sending Monthly Newsletters- however, they are simple ones without a data-driven engine behind the newsletters. Simply ask this question: Is your newsletter completely integrated into your Website, Mobilesite, Facebook Business Page, Specials and Promotions Engine, Auto Responders, CRM, Prospect Database, and SMS Marketing Engine? Is it tracking user behavior and is it mobile-friendly?
Step 4: Facebook Business Page & Social Media
Have a Facebook Business Page? If not, get one- you will need it! Install lead capture apps on your Facebook Business Page. Facebook Business Pages are becoming an important customer acquisition asset for many businesses. Ask these important questions: Are you present on Facebook? Can your prospects request an Appointment? Can they fill out a form on your Facebook Business Page and initiate a quote? Can the lead inquiry automatically go into your CRM and alert you? Can you automatically respond to the lead with an auto-responder? In addition, Social Media web sites like LinkedIn, Twitter, and Pinterest could be important for advertising your business.
Step 5: Positive Reviews Strategy
Install a Positive Review App and start using it- it could be a game-changer for your business. Obtaining positive reviews on Google and Yelp is an extremely important asset for any type of business. Do you have the tools that help you achieve this? Do you have a strategy to alert your business of a possible negative review before it happens?
Step 6: Automation & Analytics
Automated advertising, marketing, and sales saves you time and allows you to focus on your customers- not on technology issues. Use custom forms to capture information from visitors and prospects, and allow existing customers to conduct business with you through your website, mobilesite, and Facebook business page.
Step 7: Phone Call Tracking & Automatic Follow-Up
Track all of your phone calls, majority of businesses generate the initial lead call by a simple phone call generated by your online ads, organic searches, newsletters, Facebook business page, or even print ads. You should make sure to track every phone call and data on each call to improve your conversion rates.
Step 8: Refine
Don’t stop- constantly improve your strategy and take the competitive advantage. Technology and the internet are changing too quickly for business owners to rest and lose valuable leads.
PatientGain.com has the technology and best practices to help you achieve better results- Please contact us so that we can help your business and answer any questions that you might have.
Healthcare Medical Marketing Influencers
Every physician, medical practice owner and administrator should understand that there are 5 important aspects shaping the healthcare and patient care in USA & Canada.
No. 1 Public health delivery systems – Shift from hospitals to individual clinics
No. 3 Drug development and technology impact – Time to develop and bring new medicine is decreasing. Supercomputers and bio-technology is helping humanity and bringing hope. New drugs, new ways of non-invasive robotics are changing the outcomes and shortening the recovery time of patients.
No. 4 Health Care and information technology impact – Information is no longer in silos – Internet specifically has made the information available to billions of patients across the globe.
No. 5 Health Care commercialization – Ability for physicians and healthcare providers to reach patients directly. More and more Physicians, Dentists, Surgeons, MedSpas, Pharma & Medical Practices are turning to online medical marketing to acquire more patients and provide timely services to patients.
Medical Marketing Key Performance Indicators (KPI's)
Many practice managers often confuse medical practices objectives and goals with medical marketing KPIs.
Goals and Objectives for your medical practice can be as follows: (these are examples)
- Increase daily patient count at location in Palo Alto California by 20 patients per day in the next 12 months
- Increase patient satisfaction by 30% at location in Palo Alto California in the next 12 months
- Reduce patient acquisition costs by 10%at location in Palo Alto California in the next 6 months
In order to achieve these goals, objectives or desired business results, the practice manager or medical director of a practice has to typically consider "how" to achieve these desired goals. Next step to select software, vendors, service providers and consultants for these various tasks. Sometime the practice manager or medical director has enough resources like an internal staff like marketing manager who can oversee these initiatives and provide status to the practice manager or medical director. Once the practice manager or medical director has established a strategy, he or she has to come up with KPIs to measure ongoing progress and success of each area.
Working with hundreds of healthcare providers, PatientGain.com has established that there are 6 key KPIs for your medical marketing strategy. These are built into you Medical Marketing Dashboards.
Most Important KPIs. There are many - actually hundreds of ways to measure what happens online to promote your practice/clinic. Some of them are simply "noise"- We recommend the follow as a best practice.
- Actual Patient Count - no one will question you if your actual patient count increases
- No Number of phone calls - 73 percent of patients still want to "call you"
- Appointment requests/inquiries - Using apps on Facebook and your mobile site allow patients to request an appointment
- Local SEO Rankings - Extremely important to optimize Google, Yelp and Facebook business pates
- Organic SEO Rankings
- PPC Data & Metrics
- Engagement Data - Social Media - Facebook Posts
- Mobile Engagement Data
- Emails Marketing
- Non-Social Engagement