Urgent Care Marketing

PatientGain.com has over 20 applications available to help your Urgent Care and Walk-In Clinic acquire new patients. Once patients have visited your medical clinic, you would want to focus on Patient Engagement and Patient Loyalty.

There are approximately 15,420 Urgent Care clinics and Walk-In clinic centers in USA and growing. Almost all of these clinics are  faced with negative feedback from patients on Google & Yelp. Majority of these clinics do not have a proactive marketing strategy to minimize negative and maximize positive reviews from patients. 88 percent of the clinics do not have any sales & marketing software to self-promote their medical practice. Most of them have a static website and simple Facebook page with no intelligent apps. PatientGain.com offers Website & Facebook applications for sales & marketing and for patient engagement. There are over 20 different applications included in the PatientGain.com GOLD package for medical clinics.

HIPAA Compliant Urgent Care Websites

Urgent Care Website Design – Free No Cost Website

Among many things you have to handle every day, is your website and marketing.  PatientGain.com service is used by hundreds of clinics across the USA for new patient acquisition and patient engagement.

Among 20 available apps, bad weather application allows you to broad-cast to patients that you are closed due to certain reason. This app is mobile friendly and is also compatible with Social Media also. Another app used by many urgent care clinics provides monthly updates to a targeted patient base in your effective target area.  There are only so many people live in your target area, you want to have an unfair advantage.

Urgent Care Clinic Marketing

Urgent Care Online Marketing Data

For example, an Urgent Care network of 11 clinics in the mid-west started using PatientGain.com GOLD package in 2016. New patient generation increased from 23 patients per day to 29 patients per day in the first 3 months, on average, across 11 locations.

A single location  Urgent Care in Florida contacted PatientGain.com in the first week of Dec 2016.  They contacted multiple companies to get quotes. They were looking for :

  1. Visually compelling website and Mobile friendly – with their own branding
  2. HIPAA compliance
  3. SEO Optimization – Wanted to be no or no 2  for “Urgent Care {City Name}”   and “Walk In Clinic {City Name}”  20 additional search terms.
  4. PPC Advertising with a budget of $1200
  5. Monthly Newsletters (HIPAA Compliant storage of patient Emails)
  6. Facebook business page optimizations – So they can target people who “Liked” them
  7. GOAL : Increase patient count from 26 average per day to 30 in the first 6 months ( very modest goal – in the view of PatientGain.com)

Customer decided to start with PatientGain.com GOLD package. PatientGain.com’s approach was straight forward, hundreds of success stories, no long term contracts, no setup fees. Customer went live mid Jan 2017. By March 15, customer had reached 32 patients per day, using the same PPC budget, but using the GOLD package.  We have hundreds of examples like these.

The PatientGain.com  platform consists of a Google Optimized Responsive Website and over 20 online HIPAA compliant cloud-based applications, all integrated to work together and generate new patient leads, manage leads, convert patient leads to actual paying patient customers, manage patient relationships, and generate referrals. PatientGain.com is a single vendor automated solution and it is available at a fraction of cost compared to custom built or multi-vendor non-integrated solutions. PatientGain.com platform runs on secure servers and data-centers, based in the USA, with headquarters in the Silicon Valley California.

Mobile Site for Urgent Care Clinics
Medical Website for Doctors

6 Steps for Online Success For Urgent Care Clinics

Step No 1.

As medical practitioners, we have to realize that patient behavior is changing.  Patients are now looking for medical services online. 88 percent of patients search online for medical services and clinic information. Even 47 percent of existing patients look for additional, related services online on your own website or your competitor’s websites. So you must be present on the Web.  60 percent to 72 percent of patients look for your services, check your online reviews, using a mobile device. Make sure that you have website that is focused on Mobile Marketing for doctors.  Here are many examples of great ( and free Mobile, responsive and intelligent) websites.  Once your medical practice is online, there are 5 additional important areas to cover.

 

Step No 2.

In US, approximately, 78 percent of the time, your patients are going to use Google search engine to look for medical related services, reviews and other information.  So your first step is have a top notch Google presence.  Other places are important also, like Facebook, Yahoo, Bing etc. But start with Google.  There are 6 important aspects of Google presence. 

  1. Google Local Listing for your medical practice
  2. Google Maps, verified listing
  3. Google Reviews rankings
  4. Google Posts
  5. Google Organic results
  6. Google Paid Search 

Each of these should be addressed by your online strategy for your medical practice.  Many doctors and practice managers think that having a nice looking website will suffice. Unfortunately it is no longer enough to have a nice website and a Facebook page.

Each of the above mentioned 6 important aspects of Google presence require attention to detail, time and commitment, not to mention financial investment.

 

Step No 3.

SEO or Search Engine Optimization for Doctors & Medical Practices can be defined in many ways. To provide you with a high level guidance, these 5 areas are most important: 

A. Google Local Listing for your medical practice

  1. Create a Google account
  2. Add you clinic’s accurate information – Name, address are the most important information – Phone should be checked.
  3. If your practice’s information is incorrect, you will have correct it
  4. You may have to claim your listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are dozens of other Local directories – They should be checked and updated.  But Google, Facebook, Yelp, Yahoo/bing are the most important ones. Start with these.

B. Google Maps, verified listing

  1. Create a Google account
  2. Add you clinic’s accurate information in the Maps
  3. If your practice’s information is in correct, you will have correct it – sometime the Map Pin is Inaccurate
  4. You may have to claim your Map listing also.
  5. In certain cases you may have duplicate listings, these should be resolved.
  6. There are many of other map based directories – They should be checked and updated.  But Google, Map Quest, Apple Map are the most important.

C. Google Reviews rankings

  1. Create a Google account
  2. Check you reviews and ratings
  3. If your practice’s reviews are 4.5 and over 100 reviews on Google, then you are doing well. If less than this, you will need to focus on this area.
  4. Other important review sites are Yelp, Facebook and HealthGrades. But start with Google.

D.  Google Posts

Posting on Google is a new way to share relevant, fresh content with the people who are searching for you. Use images, videos and even animated GIFs to engage your audience, and add inline links to drive traffic to specific content. This enhanced format allows searchers to hear directly from the primary source — you — and complements existing results from across the web. One important note the Google Posts expire every week. You have to post every week.

E.  Google Organic results

Your content on your website is the most important factor on your website.  Content refers to your text, headings, sub-headings, main paragraph, images, videos, blogs etc.  Your website must contain non-copied, non-plagiarized content.

 

Step No 4.

Every year, billions of dollars are spent on online advertising. Very broadly, online advertising can be divided into 2 main categories:

  1. Display advertising
  2. Search advertising

As a doctor and a medical practice manager, both of these are important for you. You can acquire new patients using both of these mediums.

Display Advertising

Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message. For example, if your potential patient is on Facebook and has recently clicked on or watched a video related to Breast Augmentation medical procedure and treatment, ads related this subject can be displayed to the potential patients. This is an example of display ads.

Search Advertising 

Search advertising is very common. Every time you are on Google and type a search term, lets say “Urgent Care near me”, Google search engine will usually display ads on the top of the web page.  In the middle, there is a map, reviews and business listings, and at the bottom, there are organic or free search results.  The advertisers pay a fee to display their ads in the top area.  If a user clicks on any of the ads, the advertiser pays a fee for each “Click” This is called Pay-Per-Click advertising. For medical practices and doctors, this is very effective and creates excellent ROI.  Google PPC ads produce excellent results, however it is complex and requires a professional to manage your campaign.

Step No 5.

Reviews marketing is another emerging area. Online reviews are impacting decisions of your prospect patients dramatically.  This is one area that will make your medical clinic shine or impact negatively more than any other strategy. In fact it should not be a marketing strategy, it should be a necessity.

There are 4 ways to acquire positive reviews, and at the same time, minimize negative reviews. So your marketing strategy should be to minimize any negative reviews, and maximize positive reviews.

4 Ways to acquire online reviews

  1. Using SMS/Texting apps. A text is sent to a patient asking for feedback after a visit.
  2. Using Email apps. An Email is sent to a patient asking for feedback after a visit.
  3. Using an iPad in the lobby.  A patient  is asked to provide feedback right after the visit.
  4. Using Social Media or your Website.  An app can be added to your business page on Facebook or your website, asking patients to provide feedback.

There is no quick and foolproof way do this “quickly”.  There are pros and cons for each approach.  Google and Yelp understand that businesses are striving to acquire more positive reviews and “bury” negative feedback, their algorithms are aware of SMS requests for reviews – and they are blocking reviews posted using SMS originated requests.  Having an iPad in the lobby can cause block of IP Address and so on.

Step No 6.

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.