$999 to $1499/mon Digital Advertising For Med Spas and Aesthetics Practices

Expert Medical Marketing & Medical Advertising for Med Spa Practices – Used by the TOP Performers in USA. Hundreds of Examples of Successful Comprehensive Digital Marketing.

Business Managers and owners of Aesthetics and Med Spa business do not have to struggle to have a successful online strategy and as they do not have access to a proven and comprehensive digital marketing platform for their Medical Spa. PatientGain.com has over 20 applications available to get new client leads (from Google, Facebook, Instagram, Yahoo, Bing, Email Marketing, SEO Marketing, SMS/Mobile Marketing), convert client leads to paying clients, retain clients, and to get referrals and reviews from your existing clients base. Reputation Management for MedSpas is included in the GOLD Package. There are many highly rated digital marketing companies for medical spa in USA. They focus on their client’s needs. Below you will see 4 key mediums that produce very good results.

Top 4 sources of new MedSpa and Aesthetics clients:

Medspa clients search online 88 percent of the time. They either have a need to address a medical condition or a desire to look and feel better.

1) Google SEO (Learn more – It takes time to establish but has best ROI)
2) Google local SEO (Learn more – Good results and cost effective – but limited in scope)
3) Google Ads (Learn more – Expensive, but perform very well with immediate results)
4) Facebook, Instagram Ads (Learn more – Expensive and very good to build your brand )

How Much Do Aesthetics and MedSpas Spend On Advertising in USA?

Range is $600 per month to $15000 per month, depending on specialty and competition.

The actual advertising budget for each medical spa practice is different. Some medical spa practice’s are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few medical spa practice’s who do not spend any money on online advertising, these medical spa practice’s rely on referrals and very strong SEO rankings. This data refers to online advertising, not offline advertising spend. For example we have a medical practice with 10+ locations, on average they spend – per location – $1600 per month on online mediums and $1000 per month for offline, traditional mediums. Another medical practice with 5 locations, spends $5400 per month per location, entirely on online strategy. They are no longer spending any advertising budget on offline, traditional advertising channels. A single location in 8 exam rooms, with extreme competition, spends $15000 per month on online advertising, with average patient count of 80 -110 patients per day. A plastic surgeon with medium to high competition spends $8000 per month on online advertising. Read more.

6 Good Examples of MedSpa Advertising & Marketing

Example no 1 . Google SEO for “Medspa near me” – Mobile potential patient searching for a medical spa.

Example no 2 .  Facebook and Instagram advertising for a MedSpa

Can I Advertise Botox on Social Media Channels?

In medical terminology, POM means Prescription Only Medicines. There are specific guidelines and restrictions to promote or advertise POMs. So, advertising or promoting them on social media is not permitted except for licensed pharmacies or resale authorized practices. There may be other restrictions like registering your website with LegitScript.

– Practices can still advertise non-POM aesthetic treatments such as Dermal Fillers.

-Just be very specific and make sure not to mention them in conjunction with any reference to Botox or Anti-wrinkle injections.

– It is still possible to promote anti-wrinkle treatments by focusing on the consultation and service, rather than the product itself.

For example, the ASA says that wording such as ‘Book a consultation for the treatment of lines and wrinkles’ may be acceptable.

However, when doing this be very careful not to refer to Botox in any way.

Banned or Restricted Products You Can’t Advertise on Facebook

1. Tobacco Products
2. Weapons and Explosives
3. Derogatory Personal, Political, and Religious Content
4. Spy Cams and Surveillance Equipment
5. Counterfeit Goods
6. Fake Documents
7. Adult Products and Services
8. Penny Auctions
9. Alcohol
10. Body Parts
11. Cannabis
12. Dating
13. Drug Tests and Exam-Taking Services
14. Face Masks
15. Fake Followers Services
16. Gambling
17. Hacking and Surveillance
18. Illegal Automobile Modification Products
19. Lottery
20. Multi-Level Marketing
21. Over-the-Counter Drugs
22. Payday and Short-Term Loans
23. Personal Loans
24. Online Pharmacies
25. Politics
26. Recreational Drugs
27. Prescription Drugs
28. Rehab
29. Reproductive Health
30. Spyware and Malware
33. Subscription Services
34. Unauthorized Set-Top Boxes
35. Unsafe Supplements
36. Binary Options

These lists can change over time. See this page for reference.

Example no 3 .  Google PPC ad for a MedSpa

Example no 4 .  Google My Business GMB Optimization for a MedSpa Located in Richmond VA

Optimizing your GMB can have a very positive effect on your new client acquisition. However, it is no longer a simple task. Consider the data from the image below. 1) 664 Reviews with very good rankings 2) Dozens of images loaded. 3) Products and Categories updated 4) Google posts added every week, 2 to 4 times a week.

Example no 5 .  Website speed optimization, crucial for achieving excellent SEO rankings for Google search

Your target prospect clients & patients looking for medical aesthetic and medical spa services are driven by two reasons. They either have a need to address a medical condition or a desire to look and feel better. These prospect patients start and end their journey to find the right doctor and provider on the web 88% of the time.

As a business owner or manager of a medical aesthetic practice or a medical spa, you want to convert these prospect patients into regularly returning patients for your medical business. You can not achieve this by simply having an “pretty awesome” and website focused on visuals.

Example no 6.  Website conversion optimization, allows you to acquire more clients from the same spend, and from the spend number of potential clients visiting your website (or social media page)

In the example below, consider the following:

Scenario A: If you have 1315 visitors on your website, in a given month, and you convert 200 into leads. This would be conversion rate of over 15%

Scenario B: If you have 1315 visitors on your website, in a given month, and you convert 100 into leads. This would be conversion rate of 7.5%

Scenario C: If you have 1315 visitors on your website, in a given month, and you convert 50 into leads. This would be conversion rate of 3.75% – THIS IS THE INDUSTRY AVERAGE FOR MEDSPA WEBSITES

Hence by improving website, you can acquire more patients and clients, with spending more.

Most of your MedSpa clients and patients look for your services online. After working with hundreds of MedSpas, aesthetics, plastic surgeons, medical weight loss, IV therapy and wellness practices, we have learned that you will need a company that understands your industry, your business needs, marketing, advertising and digital technology. A healthcare focused marketing solution based on modern advertising and marketing trends, within your budget. PatientGain services, technology and top customer service is what your Medspa practice needs. Medical spa marketing services cost $799 to $1299/mon with excellent results in major cities. The cost of each lead generated is $16 To $27.