Good Examples of Medical Spa Marketing & Advertising

Recommended by practice managers of medspa marketing companies in the US and Canada. These ideas are used by top medical spas. Detailed examples of medical spa marketing strategies that can help boost visibility, attract new clients, and retain loyal customers. Each example is tailored for specific marketing channels and goals.

These days, if your aesthetics medical practice is not using the latest marketing strategies and activities for modern med spa marketing and advertising, you are very likely being left behind. Building your aesthetics practice’s digital success starts with specific actions, steps and plans. There are hundreds of options for marketing for med spas. We outline specific activities and steps with examples to guide you through your success. But remember, digital marketing is constantly changing, technology, techniques and tactics are always changing, as long as your focus and foundation is to help your clients and patients achieve great results, and patient trust is the foundation of your practice, you will succeed. PatientGain’s apps also allow you to see your patient acquisition costs.

Table of Contents:

It starts with high conversion medical aesthetics website with builtin landing pages and conversion tracking software
Advertising examples for medical spa, aesthetics and medical weight loss campaigns
Medical aesthetics advertising example 1: Instagram ad for laser hair removal
Medical aesthetics advertising example 2: Facebook ad for “Love your lips Botox lip flip”
Medical aesthetics advertising example 3: Instagram ad for “Mother’s day – Botox and bubbles”
Medical spa marketing example 1: Mobile website with a Chat*Bot
Medical spa marketing example 2: Custom Image For Email Marketing, Posts and Promotions
Medical spa marketing example 3: Custom promotion created for PLATINUM customers, every month
Example of a Facebook ad for Semaglutide medical weight loss – With Call to action for “Get Offer”

Med Spa Marketing: It starts with high conversion medical aesthetics website with builtin landing pages and conversion tracking software.

In the following example, in the month of August, 1432 patients and clients visited the website, from Google SEO, Google ads, Facebook Ads, IG ads. Out of 1432 patient/client, 324 took a conversion action, which means conversion rate of 22.63 %. Learn more about average conversion rate of medical websites in USA and Canada. Conversion action means, they called the new-patient phone number, requested an appointment, sent a text, sent a request from Chat*bot, signed up for an offer. PatientGain’s software can track new patient/client VS existing patient/client inquires with 90 to 95 % accuracy. From this data below, the PatientGain’s algorithms have already subtracted “existing” patient/client inquires.

Advertising examples for medical spa, aesthetics and medical weight loss campaigns.

Medical aesthetics advertising example 1: Video ads on social media

Example of a video advertisement on Meta ( Facebook, Instagram). Video ads on social media have 14% higher conversion rates.

Medical aesthetics advertising example 2: Instagram ad for laser hair removal

Medical aesthetics advertising example 3: Facebook ad for “Love your lips Botox lip flip”

Medical aesthetics advertising example 4: Instagram ad for “Mother’s day – Botox and bubbles”

Medical spa marketing example 5: Mobile website with a Chat*Bot

In this example below, 83 percentage of the clients and patients visit this site from mobile devices. By adding Texting/SMS app (yellow pop-up tab) to the mobile website, the practice experienced 6 percentage better conversion.

Medical spa marketing example 6: Custom Image For Email Marketing, Posts and Promotions

In this example below, promotion of botox national day, custom image is created for PLATINUM customers

Medical spa marketing example 7: Custom promotion created for PLATINUM customers, every month

In this example below, custom promotion is created for your service, and brand, promoting “Kybella for the fellas” for Happy Father’s Day

Medical spa marketing example 8: Example of a Facebook ad for Semaglutide medical weight loss – With Call to action for “Get Offer”

Medical spa marketing example 9: Facebook ad for Tirzepatide medical weight loss injections – With Call to action for “Get Offer”

Good Detailed Examples for Medical Spa Marketing

Detailed examples of medical spa marketing strategies that can help boost visibility, attract new clients, and retain loyal customers.
Each example is tailored for specific marketing channels and goals.

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1. Social Media Marketing Examples

Social media is ideal for engaging with your audience, showcasing your services, and building trust through visual storytelling.

Example 1: Instagram Reels for Service Highlights

• Concept: Create a Reel showing the steps of a HydraFacial treatment, from cleansing to glowing results.
• Execution:
  • Start with a brief introduction: “Achieve radiant skin with our HydraFacial!”
  • Show the practitioner performing the treatment in a relaxing setting.
  • End with a before-and-after shot and a call to action: “Book your session today!”
• Goal: Educate potential clients while building trust and excitement about the treatment.

Example 2: Facebook Contests

• Concept: Run a “Pamper Yourself Giveaway” contest to promote engagement.
• Execution:
  • Post a contest announcement: “Win a FREE chemical peel! To enter: Like our page, tag two friends, and share this post. Winner announced Friday!”
  • Include high-quality visuals of the treatment and its results.
• Goal: Increase your page followers and engagement, creating buzz about your services.

Example 3: TikTok Trends

• Concept: Use trending audio to create a humorous video about Botox myths.
• Execution:
  • Highlight common misconceptions like “Botox freezes your face” with a playful “myth-busted” vibe.
  • Provide quick, accurate information with a friendly tone.
• Goal: Reach a younger demographic and position your practice as approachable and informative.

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2. Google Ads and PPC Campaigns

Paid ads help capture high-intent leads actively searching for your services.

Example 4: Search Ads for Local Keywords

• Ad Copy:
  • “Feel Confident in Your Skin! Book Your Botox Appointment Today – Top Med Spa in [City Name].”
  • Call-to-Action (CTA): “Schedule Your Free Consultation Now!”
• Targeting:
  • Keywords like “Botox near me” or “best medical spa in [City].”
  • Geotarget within a 10-mile radius of your spa.
• Goal: Drive immediate bookings by targeting high-intent users.

Example 5: Display Ads for Retargeting

• Concept: Target users who visited your website but didn’t book an appointment.
• Execution:
  • Create visually appealing banner ads with messages like “Don’t Wait to Glow! Get 10% Off Your First Facial Today.”
  • Direct clicks to a landing page with the offer.
• Goal: Recapture potential clients and encourage conversions.

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3. Content Marketing Examples

Educational and informative content helps establish your medical spa as an authority.

Example 6: Educational Content

• Topic: “The Ultimate Guide to Anti-Aging Treatments”
• Execution:
  • Break down various services like Botox, dermal fillers, and microneedling.
  • Include FAQs, costs, and expected results.
  • Add a CTA: “Ready to explore anti-aging treatments? Book a consultation today!”
• Goal: Drive organic traffic to your website while educating potential clients.

Example 7: Video Tutorials

• Concept: “What to Expect During Your First CoolSculpting Session”
• Execution:
  • Film a short, professional video featuring a practitioner explaining the process and addressing common questions.
  • Share the video on YouTube and social media.
• Goal: Ease client anxiety about trying new treatments and build trust.

Example 8: Email Series

• Topic: “Your Journey to Radiant Skin”
• Execution:
  • Send a 3-part email series to nurture leads:
    1. Email 1: Introduce your spa and highlight services with testimonials.
    2. Email 2: Share educational content about popular treatments like chemical peels.
    3. Email 3: Offer an exclusive discount: “Schedule by Friday and get 15% off!”
• Goal: Move leads down the marketing funnel and convert them into clients.

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4. Event Marketing Examples

In-person or virtual events help build relationships and showcase expertise.

Example 9: Open House Event

• Concept: Host a “Meet the Experts” event at your spa.
• Execution:
  • Offer free mini-consultations, live treatment demos, and exclusive event-only discounts.
  • Provide complimentary drinks and snacks to create a welcoming atmosphere.
• Goal: Attract new clients and encourage them to book future appointments.

Example 10: Webinar on Skin Care

• Topic: “Top Treatments for Glowing Skin in Your 30s and Beyond”
• Execution:
  • Host a live webinar featuring a dermatologist or esthetician.
  • Include a Q&A session to address participant concerns.
  • End with an exclusive webinar offer: “Book within 24 hours for 10% off any service!”
• Goal: Build credibility and convert attendees into clients.

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5. Loyalty and Referral Programs

Encourage repeat visits and word-of-mouth referrals.

Example 11: Loyalty Rewards Program

• Concept: Reward clients for frequent visits.
• Execution:
  • Offer points for every dollar spent, which can be redeemed for discounts or free services.
  • Promote the program through email and social media.
• Goal: Retain existing clients and increase repeat business.

Example 12: Referral Incentives

• Concept: Reward both the referrer and the new client.
• Execution:
  • “Refer a friend, and you both get $50 off your next treatment!”
  • Include the program on your website and social media.
• Goal: Generate new leads through trusted referrals.

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6. Local SEO Optimization Examples

Optimize your online presence to attract local clients.

Example 13: Google Business Profile

• Execution:
  • Fully optimize your profile with photos, services, hours, and contact details.
  • Encourage satisfied clients to leave reviews.
• Goal: Appear in local search results for queries like “medical spa near me.”

Example 14: Hyperlocal Content

• Content: Create blog posts targeting your city or neighborhood.
  • “Top Skin Rejuvenation Treatments in [City Name]”
• Goal: Improve visibility for local searches and drive traffic to your website.

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7. Community Engagement Examples

Foster relationships in your local community to build trust.

Example 15: Sponsorship

• Concept: Sponsor a local charity run or health fair.
• Execution:
  • Set up a booth offering free consultations or discounts.
  • Provide branded giveaways like tote bags or water bottles.
• Goal: Increase local visibility and attract health-conscious clients.

Example 16: Partnerships

• Concept: Collaborate with nearby businesses.
• Execution:
  • Partner with yoga studios or gyms to offer bundled packages like “Buy 10 yoga classes and get a free facial.”
• Goal: Cross-promote to a shared audience.

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Key Takeaways

• Use social media for visual storytelling and audience engagement.
• Leverage Google Ads and PPC to capture high-intent leads.
• Provide educational content to position yourself as an expert.
• Host events to connect directly with potential clients.
• Implement loyalty and referral programs to retain and grow your client base.
• Optimize for local SEO to attract nearby customers.
• Engage with your community to build trust and awareness.

By combining these strategies, medical spas can effectively market their services, attract new clients, and build lasting relationships. Also consider PLATINUM or PLATINUM+ service from PatientGain.