How Much Do Medical Spas Spend On Advertising?

Budget Range is $1600 per month to $15000 per month, depending on specialty, location, number of services and competition. Data from Med spas, aesthetic practices, plastic surgeons and dermatology practices.

The actual advertising budget for each clinic and practice is different. Some clinics/doctors are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few clinics/doctors who do not spend any money on online advertising, these doctors rely on referrals and very strong SEO rankings. This data refers to online advertising, not offline advertising spend. For example we have a medical practice with 30+ locations, on average they spend  – per location – $1600 per month on online mediums and $1000 per month for offline, traditional mediums.  Another medical practice with 5 locations, spends $5400 per month per location, entirely on online strategy. They are no longer spending any advertising budget on offline, traditional advertising channels.  A single location in 8 exam rooms, with extreme competition, spends $15000 per month on online advertising, with an average patient count of 80 -110 patients per day.  A plastic surgeon with medium competition spends $8000 per month on online advertising. 

Also you have to understand that every practice area is different. For example  let’s review specifics:

Medspa and aesthetic practices – High competition

For Medical Spas and aesthetic practices in high competition areas, it is highly recommended to have an online advertising budget. The typical range is $6000 to $16000 per month,  with an average budget of $9790 per practice in the USA.

For example, if you are located in NYC, in a very competitive area – like, the ones listed below, you will have to allocate substantial amount of your revenue to advertising. Primarily digital advertising.

• Upper East Side and Carnegie Hill. Carnegie Hill belongs to Manhattan Community
• Soho, Tribeca, and little Italy
• Turtle Bay and East Midtown

Same applies to, for example, if you are located in the silicon valley, in a very competitive area – like, the ones listed below, you will have to allocate substantial amount of your revenue to advertising. Primarily digital advertising.

• Atherton
• Woodside
• Palo Alto
• Los Altos
• Los Altos Hills

So it depends on your competition. If you are in a “rich” area, you are more likely to find residents who can spend on aesthetics.

Medspa and aesthetic practices – Mid level competition

For Medical Spas and aesthetic practices, it is highly recommended to have an online advertising budget. The typical range is $3000 to $6000 per month,  with an average budget of $4210 per practice in the USA.

Plastic surgeons

Plastic surgeons need online advertising, more than any other category. It is next to impossible to be successful without a proper online  advertising budget. The typical range is $5000 to $15000 per month,  with an average budget of $6677 per practice in the USA.

Dermatology practices

The typical range is $1000 to $4000 per month,  on average spending $1960 per month per location.  However these are “average” locations with medium competition. If a dermatology is also focused on cosmetic procedures, their budgets are more like Medical Spas and aesthetic clinics.