Medical Spa Online Advertising
Simple Medical Marketing & Medical Advertising for Med Spa Practices – Used by the TOP Performers in USA. Hundreds of Examples of Successful Comprehensive Digital Marketing.
Business Managers and owners of Med Spa business do not have to struggle to have a successful online strategy and as they do not have access to a proven and comprehensive digital marketing platform for their Medical Spa. PatientGain.com has over 20 applications available to get new client leads (from Google, Facebook, Instagram, Yahoo, Bing, Email Marketing, SEO Marketing, SMS/Mobile Marketing), convert client leads to paying clients, retain clients, and to get referrals and reviews from your existing clients base. Reputation Management for MedSpas is included in the GOLD Package.
Top 4 Sources of new medspa clients:
1. Google PPC Ads (immediate results)
2. Google SEO (takes time to establish)
3. Facebook Ads (immediate results)
4. Instagram Ads (immediate results)
Optimized for Google Search
82 Percentage of Your Clients Visit Your Mobile Website
How Much Do Med Spas Spend On Advertising in USA?
Range is $600 per month to $15000 per month, depending on specialty and competition.
The actual advertising budget for each clinic and practice is different. Some clinics/doctors are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few clinics/doctors who do not spend any money on online advertising, they doctors rely on referrals and very strong SEO rankings. This data refers to online advertising, not offline advertising spend. For example we have a medical practice with 30+ locations, on average they spend – per location – $1600 per month on online mediums and $1000 per month for offline, traditional mediums. Another medical practice with 5 locations, spends $5400 per month per location, entirely on online strategy. They are no longer spending any advertising budget on offline, traditional advertising channels. A single location in 8 exam rooms, with extreme competition, spends $15000 per month on online advertising, with average patient count of 80 -110 patients per day. A plastic surgeon with medium competition spends $8000 per month on online advertising.
Also you have to understand that every practice area is different. For example let’s review specific specialties:
Medspa and aesthetic practices
For Medical Spas and Aesthetic practices, it is highly recommended to have online advertising budget. The typical range is $3000 to $10000 per month, with average budget of $4210 per practice in USA.
Plastic surgeons need online advertising, more than any other category. It is next to impossible to be successful without proper online advertising budget. The typical range is $5000 to $15000 per month, with average budget of $6677 per practice in USA.
The typical range is $1000 to $4000 per month, spend on average spend $1960 per month per location. However these are “average” locations with medium competition. If a dermatology is also focused on cosmetic procedures, their budgets are more like Medical Spas and aesthetic clinics.
4 Good Examples of MedSpa Advertising
Example no 1 . Google SEO for "Medspa near me" - Mobile potential patient searching for a medical spa.
Example no 2 . Facebook App for Med spas advertising - Engaging potential patient on Facebook using a Promotions app.
Example no 3 . Facebook and Instagram Paid Ads for Med spas advertising - Engaging potential patient on Facebook and Instagram using Paid Ads. Using your own brand in ads improves conversion. Highly recommended to use custom branded images. Image no 1. Facebook ad. Image no 2. Instagram ad.
Example no 4 . Google Search Paid Ads for Med spas advertising - Engaging potential patient on Google Search Engine using Pay-Per-Click Ads.
4 Good Examples of Effective MedSpa Marketing
These days, especially in year 2020, if your aesthetics medical practice is not using the latest marketing strategies and activities for modern med spa marketing, you are very likely being left behind. Building your aesthetics practice’s digital success starts with specific actions, steps and plans. There are hundreds of options for marketing for med spas. We outline specific activities and steps with examples to guide you through your success. But remember, digital marketing is constantly changing, technology, techniques and tactics are always changing, as long as your focus and foundation is to help your clients and patients achieve great results, and patient trust is the foundation of your practice, you will succeed.
Example No 1 For Effective Medspa Marketing: Your Mobile Conversion Website With Texting/SMS App
In this example below, 83 percentage of the clients and patients visit this site from mobile devices. By adding Texting/SMS app (yellow pop-up tab) to the mobile website, the practice experienced 6 percentage better conversion.
Example No 2 For Effective Medspa Marketing: Social Media Techniques
In this example below, posting of content on Google posts and on Facebook posts, results in higher patient engagement.
5 Important elements of your social media strategy:
1) Posting of Facebook. Content based on actual services offered by you produces better ROI for your med spas. Post on a regular basis. Post at least 2 times a week.
2) Link your Facebook business page to Instagram.
3) Online advertising on Facebook and Instagram. In your online ads, use branded images to build your brand.
4) Link your Facebook business page to your website. Clients and patients who visit your website from a social media page are more likely to contact you. Conversion on your website is higher than on your Facebook business page.
5) Use Google Posts. Technically, Google posts are a part of your Google My Business (GMB) page, however, the Google Posts are more like Facebook posts and have excellent CTA (Call-To-Action) built into each and every post. Post at least 3 times a week.
5) Avoid images with needles and pain. Your patients want to see the results of the procedure – not the needles.
Example No 3 For Effective Medspa Marketing: Custom Image For Email Marketing, Posts and Promotions
In this example below, custom image is created for your brand, promoting national botox day, with a clear call to action, and time sensitive offer, with a sense of urgency. Result: higher patient engagement & sales.
Example No 4 For Effective Medspa Marketing: Superior SEO with Reviews Ratings Embedded in Search Results.
In this example below, custom code is added to your web-pages and it is submitted to search engines so that can read and validate the pages. Result: higher patient engagement & sales.
Custom Images Created For Your Awesome Medical Spa and Aesthetics Practice. See Some Examples Below.
Must Have Mobile Strategy – 73 to 82 percent of MedSpa Clients Check Out Your Services on iPhone or Android – Mobile Phones
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Medspa Clients Search Online 88 Percent of the Time. They Either Have a Need to Address a Medical Condition or a Desire to Look and Feel Better.
Your target prospect clients & patients looking for medical aesthetic and medical spa services are driven by two reasons. They either have a need to address a medical condition or a desire to look and feel better. These prospect patients start and end their journey to find the right doctor and provider on the web 88% of the time.
As a business owner or manager of a medical aesthetic practice or a medical spa, you want to convert these prospect patients into regularly returning patients for your medical business. You can not achieve this by simply having an “pretty awesome” and website focused on visuals. There are six strategies that should be covered in your plan to win new clients online.
MedSpa Brand Marketing
Online Advertising and Marketing For Medical Spas
Marketing your Med Spa business can be difficult and time consuming. However, if you are able to focus on automating your online advertising, marketing and referrals, then it could save you time and $$$.
Until now,Med Spa business owners had to struggle to be successful in online advertising and marketing. There are many pieces to the puzzle to be successful online. First, you will need a proper, professional website, mobile site, Facebook business page, and your website should be advertised properly to your targeted customers. The website should capture the leads – and if they call you, capture every phone call. It should have specials and promotions software applications, so you can manage your specials easily. The website should provide easy-to-use online appointments. The customers should be able to stay in touch with you with custom Email Marketing.
Content marketing for your medical spa is extremely important. Best part is that showing off your content on different mediums is a natural extension of your business. The more you “show” the more patients and clients you will acquire.
MedSpa Content Marketing Using Facebook and PatientGain.com’s Content Distribution App
Content is still the king. Content is also the most important factor in determining SEO Rankings for Doctors & Medical Spas. PatientGain.com’s Content App allows content writers and graphic designers to create great content, add to the app and then makes it available to GOLD and PLATINUM medical practices. For example, PatientGain.com’s Facebook Content Posting App provides Ready-To-Go content and posts, based on medical services provided by your medical practice.
Content Marketing for Med Spa and Aesthetic Practices & Clinics
Medical Marketing Platform from PatientGain.com creates new content for your clinic to send out each month, sets up your campaigns, and automates your email and Facebook content marketing strategies.
Many Med Spa and Aesthetic Practices owners have trouble keeping their clients and patients engaged with their clinics, and as a result they struggle with their patient retention. Clinics that utilize content marketing to keep in touch with patients are able to both increase the number of times that patients come to their clinic, and increase the long term value of that patient. Keeping in touch with your past patients, or prospective patients, normally requires a lot of time and effort in outreach from your staff, but with PatientGain.com your patient engagement has never been easier.
PatientGain.com platform contains 6 different apps that help you with Content Marketing for your Med Spa and Aesthetic Practice.
SEO for Med Spa and Aesthetic Practices Using Unique Content
Adding unique quality content to your Med Spa and Aesthetic Practices website with proper headings and tags is very important. In this figure below – you can see that each page of a website is audited by PatientGain.com’s staff and software to provide rankings for unique content. This step is setting up a new website is crucial to achieving excellent rankings. Anything less than 96% unique should be rejected. To read more about SEO for Medical Practices please go here.
The cost of each new lead varies from area to area – but generally you can generate qualified leads in the range of $8 to $16 per lead.
PatientGain.com understands your business – we know which ads work, which promotions work, and which strategies produce new clients.
MedSpa SEO ( Search Engine Optimization) & Marketing
There are 3 Important aspects to understand how your medical marketing impacts your Medical Spa’s online marketing strategy:
- Local SEO for Med Spas & Doctors
- Organic SEO Med Spas & Doctors
- Paid Advertising or PPC Advertising Med Spas & Doctors
Local SEO For Med Spas VS SEO For Med Spas
Google search is extremely powerful and most important factor for your medical practice’s success. Patientgain.com’s data shows that 78 percent of your online success is tied to Google as a company. Google Search for doctors is equally important. Let’s face it – patients go to Google Search to look for healthcare related services. When a patient searches for a medical service – for example below – a patient is searching for “med spa near me” the patient is located in West Palm Beach , Florida (EXTREMELY competitive area). The top area is the Google Ads, The next area is Google Maps, the Google Listings, Google Reviews are displayed, and also link to websites. This is called Local SEO. Organic results are further down on the page. Your medical spa practice should show for these results for at least top 12 keywords. This is a process and cannot simply be accomplished quickly. To read more details about SEO for Med Spa’s & Doctors, please go here. To read more about Online Advertising for Med Spas & Doctors, please go here.
The figure below outlines results from a Google Search.
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PatientGain.com is a proven dental and medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Doctors Websites, this is a good starting page.
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page.
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications