How to Improve Healthcare Website and SEO Digital Marketing
We offer several options for your marketing strategy. The following information applies to doctors, dentists, medical spas, surgeons & all healthcare related practices. First step is to understand what are typical costs to build and maintain digital success for your healthcare practice.
Typical costs related to digital success for healthcare businesses:
- Setup of website – usually one time charge – This could be an “update” of a current website, or a new website (Typical costs $4000 or more – one time)
- Monthly marketing activities – For example, posting on social media, Email marketing, updating website (Typical costs $300 or more monthly)
- Monthly cost of apps – For example, Texting/SMS app, Chat-Bot app. Appointment app, HIPAA compliant lead-capture apps, Offers app (Typical costs $400 or more monthly)
- Monthly SEO updates – Improving the SEO of your website every month (Typical costs $400 or more monthly)
- Support of a professional to assist you (you will need marketing + technical resources). (Typical costs $400 or more monthly)
Lastly – You will need to advertise – If you want to compete with other companies, who are similar to you. Cost of advertising is extra and varies from location to location and type of healthcare practice. Monthly advertising activities – For example, advertising on Google, Facebook, Instagram and other digital properties. Read more about how much other practices spend on advertising.
1. Custom website development
Starting at $4000, one time fee. This does not include on-going monthly service.
This is designed for those customers who have specific requirements and have a development budget. PatientGain offers custom WordPress based healthcare websites also. Our prices start at $4000 one time fee for a single location dental or a doctor’s website. It includes content written for your services. Contact us and we can show you some examples and data. Custom projects are only recommended if you have large marketing budgets. Example 1 : Medical spa custom website cost ($7800) Example 2 : Urgent care with 4 locations custom website cost ($9000). Example 3: Plastic surgery custom website cost ($12000). Example 4 : Primary care 1 location custom website cost ($4000) Example 5 : Dental practice 2 locations custom website cost ($6500)
2. Fix your current website
Starting at $2000, one time fee. There could be additional cost, depending on how much is required to “fix” a current website.
This is designed for those customers who have a good website, but requires specific changes. For example, 1) you may have a performing website, but you are not getting SEO rankings 2) Website is a pretty site, however the conversion is not good. 3) Website looks gorgeous, but it does not load in 4 seconds, and Google is penalizing you. 4) Website content is plagiarized, and hence the SEO is very bad. 5) You are running ads on Google, Facebook, Instagram, patients are visiting your website, but hardly anyone calls you or signs up for appointments. 6) If you have an infected website, malware, ransomware, or any other similar issues, then we are not able to assist with the current website, however we can offer alternative options for you. To fix an existing website, our prices start at $2000 one time fee for a single location dental or a doctor’s website. Contact us and we can show you some examples and data.
3. SEO improvements of your current website
Starting at $1000, one time fee, plus monthly contract.
This is designed for those customers who have a good website, but lack of SEO rankings is hurting the patient acquisition. To fix an existing website, our prices start at $1000 one time fee, and then monthly contract is required for many months. Learn more about Medical SEO and see the details of dozens of questions asked by our customers. Contact us and we can show you some examples and data.
4. Monthly subscription service option, no up front costs, with a contract OR month-to-month contract with a setup fee – This service has the highest ROI
Starting at $699 per month (GOLD service), with a contract. This is the most popular service. We also offer $999 per month (PLATINUM service), for competitive areas. We also offer marketing and advertising services for hospitals and multi-location healthcare businesses.
If you do not want to pay up front, but you want a proven website & marketing solution with no upfront costs. The GOLD service starts at $699/mon, includes an intelligent and HIPAA compliant your branded website with responsive design for both desktops and mobile devices, using your own domain, but uses PatientGain created website, and comes with integrated conversion apps, and secure high-performance WordPress hosting all at no cost. SEO rankings of the GOLD and PLATINUM websites are typically the best in the industry, examples of healthcare SEO are listed here . Learn more about GOLD service for your medical or dental practice. Contact us and we can show you some examples and data. However, GOLD and PLATINUM websites are not “made-to-order”. They are designed with best practices, high conversion rates, and SEO. We can show you some examples.
If you are located in a very competitive area, and your long term strategy is to focus on SEO (Search Engine Optimization), social engagement, marketing automation to constantly generate new patients and engage with existing patients, then you may want to consider PLATINUM service.
We can work on any of these options for your practice. Contact PatientGain and book a time so we can see how we can help you.