Healthcare Online Advertising Management Costs 12% Flat Fee
Online advertising for healthcare can be costly. We offer no long contracts and no setup fees.
89 percent of medical practices suffer every month due to under optimized online advertising campaigns, incorrect targeting, generic keywords, incorrect audience and many other issues. Let us help you be in the top 11 percent of the healthcare providers.
In a simple world, you would create an ad campaign and forget about it. But life is not simple. Medical Business is tough. It is naive to think advertising for doctors and medical practices is simple.
5 Common issues with typical Google Adwords PPC Campaign for healthcare practices.
- Incorrect targeting (geo, audience, keywords, and bidding)
- Excessive bidding on low-value keywords
- Ad content does not match the landing page content
- Lack of conversion software – So conversion data is incomplete
- Lack of understanding of each medical service being advertised
The results and ROI is even worse if you are running a “generic” campaign like Google Adwords Express campaigns.
Steps For Healthcare Advertising Campaign
Your paid advertising campaign is specifically setup for each of your location(s). It involves different steps to develop a customized campaign according to your industry requirement and your desired needs. This is a summary of steps. Each staff member who works on your campaign has multiple certifications. Your campaigns are reviewed by advertising managers, project managers and even the owners of the company. Note that Google campaigns are quite a bit different than Facebook campaigns. Facebook campaigns have become very complex. They are different than setting up Google campaigns. Each of these companies, Google ( and Googled owned companies like YouTube) and Facebook (and Facebook owned companies like Instagram) will be the largest source of new and repeat patients for your medical practice. So it makes sense to focus on these 2 first, however you can advertise on over 100 online properties using PateintGain's GOLD or PLATINUM Service.
Step 1: Your dedicated project manager works closely with the our in-house medical advertising staff. Specific staff are assigned to specific qualifications and experience. For example, all of our staff who work on your campaigns are at least, Google AdWords Certified. We specifically look at your competition and who else is offering similar services, similar campaign, analyze the market and make strategies to build your campaign in an effective way. Our in-house medical advertising staff starts setup of your campaign to target the audience. We look at time of the day and conversion data available to us. Our objective is lowest possible cost with maximum result, best possible ROI for your marketing campaign.
Step 2: Your target area is defined. This is extremely important. Due to our deep experience and our data, we know that each service you offer can draw patients from different areas. For Facebook campaigns, in-house medical advertising staff will look at 6 key focus areas for Facebook ads. Demographics, age groups, interest and multiple different attributes may be selected.
Step 3: Your key services are discussed with you. We recommend starting with at least 3 to 5 key services. It also depends on your campaign budget. For example if you are a Med Spa and want to focus on “Coolsculpting” – the team will create an ad-group for Coolsculpting. Landing pages and campaign “Coolsculpting” are created and and there are many other keywords related to your service “Coolsculpting”. For each keyword we know the probability of results and how effective each keyword will be. We also know the mobile vs non-mobile patient behavior. If the campaign is being designed for Facebook – the steps are similar but tools in Facebook are different from Google. The same is true for other type of campaigns, like Instagram, Yahoo/Bing campaigns are slightly different. Some platforms are rock-solid, some are “testing” with your ad dollars. Our job is also to steer you away non-essential expenses. We also see different results from different ads. For example, on Facebook and Instagram visual ads, we highly recommend branding your ads, as they produce better ROI.
Keywords are the heart of paid campaigns on Google. Our in-house medical advertising staff research and design powerful keyword lists relevant to your target audience. Negative keywords are equally important. There are hundreds of negative keywords in our campaigns. These campaigns have been run thousands of times and optimized for your specific services. These are NOT generic campaigns.
Landing pages and lead conversion software is all included in the GOLD and PLATINUM Packages. Call tracking based on keywords is included in our campaigns.
Step 4: Budget is discussed for each clinic. This is where you have the most input. Most customers want to spend “X per month per location” – Then we work backwards to get the best results. Other approach is to let us suggest a budget. Changing of the budget is easy, it can be easily increased or decreased. Sometimes customers come to us and say “I want to dominate online” – What can you do? So depending on your business objectives, we design campaigns. There are no cookie-cutter ad campaigns.
Step 5: Based on your services, dozens of ads are created, negative keywords list are generated. Ad extensions, Set Schedule of the campaign, GEO targeting, Excluded areas, low-value-keywords are assign a lower bids, competitor bids, local bids, mobile bids, landing pages with conversion are created/optimized, call tracking is set, lead-capture is tested.
Step 6: Target launch date is set and discussed with customer
Step 7: Campaign is started
Step 8: Typically in the first 10 to 15 days your campaign results are discussed with you. However your campaign is being constantly monitored.
Successful campaigns require continuous optimization such as A/B testing, funnel management and bounce rates.
Our PPC Team evaluates and applies various statistical models to improve and expand the campaign incrementally over the time to beat the market competition on regular basis.
With our service, it is required that you meet with us at least once a month to review your account.
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8 Reasons Why Content Is Important.
Your Content Is the Single Most Important Factor in Your Online Success.
1. Content defines your brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site. Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.
Medical Marketing Key Performance Indicators (KPI's)
Many practice managers often confuse medical practices objectives and goals with medical marketing KPIs.
Goals and Objectives for your medical practice can be as follows: (these are examples)
- Increase daily patient count at location in Palo Alto California by 20 patients per day in the next 12 months
- Increase patient satisfaction by 30% at location in Palo Alto California in the next 12 months
- Reduce patient acquisition costs by 10%at location in Palo Alto California in the next 6 months
In order to achieve these goals, objectives or desired business results, the practice manager or medical director of a practice has to typically consider "how" to achieve these desired goals. Next step to select software, vendors, service providers and consultants for these various tasks. Sometime the practice manager or medical director has enough resources like an internal staff like marketing manager who can oversee these initiatives and provide status to the practice manager or medical director. Once the practice manager or medical director has established a strategy, he or she has to come up with KPIs to measure ongoing progress and success of each area.
Working with hundreds of healthcare providers, PatientGain.com has established that there are 6 key KPIs for your medical marketing strategy. These are built into you Medical Marketing Dashboards.
Most Important KPIs. There are many - actually hundreds of ways to measure what happens online to promote your practice/clinic. Some of them are simply "noise"- We recommend the follow as a best practice.
- Actual Patient Count - no one will question you if your actual patient count increases
- No Number of phone calls - 73 percent of patients still want to "call you"
- Appointment requests/inquiries - Using apps on Facebook and your mobile site allow patients to request an appointment
- Local SEO Rankings - Extremely important to optimize Google, Yelp and Facebook business pates
- Organic SEO Rankings
- PPC Data & Metrics
- Engagement Data - Social Media - Facebook Posts
- Mobile Engagement Data
- Emails Marketing
- Non-Social Engagement
PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Doctors Websites, this is a good starting page.
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page.
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?