Urgent Care SEO Services Cost $699
Thousands of urgent care centers are not able to fill the empty exam rooms every month. Top SEO rankings can help you with new patient acquisition. PatientGain is an expert SEO company for urgent care centers. We have successfully helped hundreds of urgent care clinics all across the USA.
Medical SEO for urgent care can be difficult. We have helped hundreds of urgent care centers across the USA. We can help you too. Urgent care centers are a rapidly growing industry in the United States, and it is forecast to continue to grow. An urgent care center fills the gap between a regular doctor and an emergency room. A primary care physician is cost-effective, but there is often a wait to be seen by that person, and their office hours might be limited. An emergency room is always available but are often quite expensive. An urgent care center is more cost-effective than an emergency room. Usually, they have extended hours throughout the week and appointments are not needed.
As a result of this growing industry, competition has become intense in some areas. As more urgent care centers open, it is becoming increasingly difficult for these businesses to find the right people who need their services. Making sure your urgent care center’s website has a robust search engine optimization, or SEO, the strategy is vital to maintain and grow your patient count. There are 4 important areas for SEO of your urgent care.
- Local SEO for Doctors
- Organic SEO for Doctors
- Speech Based SEO – New Emerging Area – As more patients are “speaking” to devices.
- Paid Advertising or PPC Advertising for Doctors
Urgent Care Medical SEO Guide & Steps
Medical SEO is not a simple task. It is complex and time consuming. Here is a short-cut summary. We will outline in detail, but lets get started with a summary.
Step 1 : Create a mobile friendly website. If you use newer versions of WordPress software, this is included in the template setup. Website should load fast, less than 3 seconds. Avoid using heavy images, it is the number 1 cause for slow loading websites. Your website’s top menu should have information for at least 6 key areas. About Us page, Services page, Resources page, Phone number & directions, Contact Us page, Call-To-Action (CTA Areas), and don’t forget Home button.
Step 2 : Start adding content under each of the areas. For example, for services page list all your services. each service should have a seperate landing page for each service. Use original non-plagiarized content.
Step 3 : Structure of each page. Each page should have a heading 1, possibly heading 2, and then paragraph text. heading 1 should be used for keywords and main subject of the page. heading 2 should support heading 1, paragraph text should provide details of the service. At least one image or a video should be added to each page. Add tags and meta data for each image.
Step 4 : Add professional quality images. So your website looks unique. Generic images purchased from image banks, and added to your website will make your website look generic. Custom images should be used to “brand” your website.
Step 5 : Contact forms should be used, using HIPAA in mind. Avoid mail-to forms.
Step 6 : Display testimonials or reviews from customers on the home page.
Step 7 : Add social media or other widgets to build your social presence also.
Step 8 : Add google analytics code. If you use WordPress (which we recommend) this step is very easy.
Step 9 : Submit the pages to Google search engine. Yahoo and Bing are also helpful.
Step 10 : Start building the content of your website. This is the foundation of your SEO success. Adding your website domain to other websites is called link-building, this is also an important part of your strategy.
Step 11 : Unfortunately it takes time and a lot of effort to start seeing results from SEO. But results and ROI from SEO efforts are worth it.
Why should I care about the medical SEO for my urgent care center?
When someone needs immediate care for a non-life threatening illness or injury, they know to head to an urgent care center. If they don’t have a preferred location, are new to the area, or maybe have never visited one before, they are going to look for one on the internet. Patients search on their computers or their mobile device, and the vast majority of people are going to search using Google or Bing. Many searches will use a phrase like “Urgent Care Philadelphia,” or “Walk-In Clinic Shillington.” Other searches will be broader like “Urgent Care Near Me” or “Walk-in Clinic” near me. They will review the results and then make their decision.
While search results will often present potential patients with thousands of choices, many people will not look beyond the first page of results. Some won’t even look past results that will appear on Google Maps or Bing Maps. If they need immediate care, they don’t have time to research dozens and dozens of choices. With that in mind, you need to be near or at the top of search results for keywords that best describe your business. You need to be easy to find online so people who aren’t familiar with your business but need your urgent care center’s services can find you.
Urgent Care Center Search Engine Optimization Tips
No 1. Run a Pay Per Click Campaign
Also known as a PPC Campaign, these are paid search results that appear above organic search results. While paying to be at the top of the page does not directly affect your website rankings, it will drive more traffic to your site. If your paid link is proving to be a relevant choice for people searching that keyword in your area, your website will start to look more and more authoritative to search engines. Another bonus of having paid ads is that you can still get in front of potential patients even if your organic rankings aren’t where you want them to be yet.
Google AdWords and Bing Ads are the two more popular PPC platforms. You will get the most bang for your buck if you spend time there developing a well crafted PPC campaign. Put together carefully worded PPC ads and start to see a steady flow of new patients.
No 2. Optimize your website for location-based keywords
Your website should have the keywords you want your patients to use to find you. So if you are offering “x-ray services outside of West Chester,” you should have that exact phrase several times on your website and definitely on your home page. You will want to have both basic phrases that are short and other “long tail” keywords that contain more than just a couple of words.
Including the name of the town your urgent care center is located is vital to ensure people in your area find you. You should also consider listing nearby towns, areas, or local landmarks in your content. For example, if there is a major shopping center nearby or if you are located near it, definitely include those details.
Avoid stuffing as many keywords as possible into your content. If you place too many keywords in your content, making it nonsensical and hard to read, you will hurt your search results, not help them. Keywords should flow naturally into your content and be on different pages that are relevant to the topic of that page. Your most important keywords should be on your home page, while others should have pages dedicated to them in terms of content.
No 3. Add Quality Content Regularly
If there is one thing a search engine loves to see, it is a website that is continuously updating and adding new pages. Unless you plan on adding new services to your urgent care center, the best way to do this is to start and maintain a blog. There’s no need to be a best selling author to write a blog post, just continue to post regularly unique content covering a range of topics.
As an urgent care center, there are a plethora of topics for you to cover. You can write about things like:
- Your services and how patients could benefit from them
- Current seasonal health concerns like the flu or allergies
- Tips on staying healthy
- Other topics your patients want to learn more about.
No 4. Service pages should have unique content
Urgent care centers often offer similar services at their clinics. Make sure that your page has content that is unique to your website and tries not to match any content on other competitors sites. It will be challenging to have a webpage describing a service that is 100% unique. There are only so many ways for you to say, “Please call our front desk if you have a question.” However, you should strive to have that page be as unique as possible. Keep in mind you should also try to make sure none of your pages repeat content either. Ensure your pages are unique from each other.
No 5. Create and maintain social media channels.
Social media channels, like Twitter or Facebook, won’t directly affect your overall rankings. However, they are important sites to link back to your site, and by posting links on these channels, you will drive more traffic to your website and could be linked elsewhere. This additional traffic will affect your SEO rankings. Social media channels are also opportunities for happy patients to talk about your clinic and tell others about the excellent service they received there. Social media is an excellent opportunity to get reviews about your business, which all plays a roll in SEO Rankings.
SEO for Urgent Care Centers is vital in the highly competitive healthcare industry. Unless you are the only urgent care center for miles and miles around, this should be one of your top concerns. Lockdown a good search engine optimization strategy and follow through with it. If you continue to update your SEO plan, you will stay a step ahead of your competitors!
GOLD Service from PatientGain.com includes SEO optimization for your Urgent Care Center.