Obstetrics and Gynecology (OBGYN) Marketing Solution for Women’s Health Doctors and Medical Practices

Modern Medical Marketing For OB/GYN Practices Costs $799/mon. Used by Hundreds of Practices in USA & Canada. Specializing in Marketing Services for Pregnancy, Menopause, and Conditions of the Female Organs, Breast Cancer, Cervical Cancer, and Bone Density Screenings

Case Study Medical Marketing for Women’s Health and OB/GYN 

In this example, a group of medical practices, has been in practice for 16 years. Multiple locations and over twenty providers focused on providing healthcare services to women. Key services include :

1. Pregnancy
2. Menopause
3. Abnormal conditions of the female organs
4. Breast cancer
5. Cervical cancer and Bone density screenings
6. Early and regular prenatal care

Owned by a practicing physician, business has grown over the years. However over the last 2 years, the business has been flat. The owner also noticed that some of his junior providers have left his practice and opened their own practices and when she checked them online, she found that they are using aggressive online marketing strategies to market their own women’s health and OB/GYN medical services directly to patients.   At this point the owner doctor went to Google and search for “Medical Marketing for Doctors”  and realized that there is a completely integrated medical marketing system for physicians with multiple locations.  Some of the strategies and software included in your online strategy must have following attributes:

1. Medical marketing system should be based on real data and best practices.
2. There should be a pattern of success from past medical practices.
3. The medical marketing company should have deep healthcare knowledge.
4. Search Engine Optimization based on the services offered by your practice is the foundation of your success.
5. Online advertising for your medical practice will provide additional uplift to patient count.
6. Monthly Email marketing  for your medical practice is very important
7. Social media strategy for your medical practice should include posting on Google Posts and Facebook Posts
8. Texting/SMS should be used on your medical website to capture leads – Anywhere from 72% to 83% of patients visit your medical website from a mobile device  like iphone, android and ipad.
9. Mobile marketing for doctors is extremely important for your type of medical practice.
10. There should be CRM database behind the website, so auto-capture is painless
11. Your medical website should be intelligent, responsive and based on conversion techniques.
12. More data is captured from the social media and website, the better off you are.
13. Appointment requests/scheduling should be a part of the medical website. This should not be confused with “online patient registration”  which is a separate step.
14. Texting/SMS alerts should be a part of the medical website – so important activity should be used to alert you and your staff. Passive responses are a big cause of losing new patients.
15. Connectivity to your EMR is another important aspect of your medical website
16. Reputation management should be based acquiring positive reviews if patients are happy and if they are unhappy, the software should send them to a private area so you can handle negative feedback in private.
17. Auto-responders should be a part of the medical website.
18. Your entire medical marketing system should be HIPAA compliant.
19. Company providing these services should have excellent customer service and a dedicated person who helps you.