Obstetrics and Gynecology (OBGYN) Marketing Solution for Women’s Health Doctors and Medical Practices – $799/mon to $999/mon
An OBGYN practice marketing strategy typically focuses on building trust and credibility with potential patients by creating educational content about women’s health issues, utilizing local community outreach, maintaining a strong online presence, and emphasizing patient testimonials to foster a positive reputation, all while ensuring sensitive and respectful communication regarding personal health matters.
Examples for OBGYN Practice Marketing and Advertising
Effective OBGYN marketing involves a mix of digital advertising, patient education, local outreach, and reputation management to attract new patients and retain existing ones. Below are detailed, real-world examples of successful OBGYN marketing strategies to help grow your practice.


1. Google Ads for Patient Acquisition
Example 1: Google Search Ads for Prenatal Care
Ad Copy:
“Expecting? Get Personalized Prenatal Care from Top OBGYNs in [City]!”
“Comprehensive Pregnancy Care | Schedule Your First Ultrasound Today!”
Targeting:
Keywords: “prenatal care near me,” “OBGYN for pregnancy,” “pregnancy doctor near me.”
Location: Geotargeted to 10-15 miles around the clinic.
Call-to-Action:
“Book Online – Same-Day Appointments Available.”
Example 2: Google Display Ads for Well-Woman Exams
Ad Banner:
Image of a smiling woman with text: “Time for Your Annual Well-Woman Exam? We’ve Got You Covered.”
Targeting:
Women aged 18-55 interested in women’s health and preventive care.
Conversion Strategy:
Click-through leads to an appointment request or Call the clinic CTA.
2. Facebook & Instagram Advertising for Lead Generation
Example 1: Social Media Video Ad for Pregnancy Care
Ad Type: Short 30-second video showing a patient journey through pregnancy.
Ad Copy:
“Your Pregnancy, Our Priority. Personalized Prenatal & Postnatal Care with Trusted OBGYNs!”
Call-to-Action:
“Schedule Your First Prenatal Checkup!”
Example 2: Carousel Ad for OBGYN Services
Images:
Image 1: “Annual Well-Woman Exams – Stay on Top of Your Health!”
Image 2: “Birth Control Counseling – Personalized Options for Your Lifestyle.”
Image 3: “Pregnancy & Postpartum Care – Expert Care for Every Stage.”
Targeting:
Women aged 20-45 in the clinic’s local area.
3. SEO and Local SEO Optimization for “OBGYN Near Me” Searches
Example 1: Google My Business Optimization
Steps Taken:
Added high-quality clinic photos, updated hours, services, and appointment links.
Collected positive Google reviews from satisfied patients.
Example 2: Location-Based SEO on Website
New Pages Created:
“Best OBGYN for High-Risk Pregnancies in [City].”
“Pelvic Pain Treatment Specialists in [City].”
Internal Linking:
Blog posts linking to service pages for higher rankings.
4. Content Marketing: Blog & YouTube Videos
Example 1: SEO-Optimized Blog for Organic Traffic
Blog Title: “First Trimester Pregnancy Symptoms: What to Expect”
Target Keyword: “first trimester pregnancy symptoms”
Call-to-Action:
“Experiencing Pregnancy Symptoms? Book a Prenatal Visit!”
Example 2: YouTube Educational Series
Video Title: “What Happens During a Pap Smear?”
Thumbnail: A smiling doctor reassuring a nervous patient.
Content:
OBGYN explaining the process, importance, and preparation tips.
5. Email Marketing for Patient Retention
Example 1: Automated Well-Woman Exam Reminders
Email Subject: “It’s Time for Your Annual Women’s Health Check!”
Content:
“Regular checkups keep you healthy. Schedule your well-woman exam today!”
Book Now Button for easy appointment scheduling.
Example 2: Pregnancy & Postpartum Care Email Series
Week 12 Email: “Your Baby’s Development – What to Expect!”
Week 24 Email: “Planning for Delivery – Know Your Options.”
Week 36 Email: “Hospital Bag Checklist for Labor & Delivery!”
Postpartum Email: “Your First Six Weeks After Baby – Recovery Tips.”
6. Online Reputation Management & Patient Reviews
Example 1: Google Review Requests via SMS
Message Sent After Appointment:
“Thank you for trusting us with your care! Please share your experience with a quick review.”
Google Review Link Included.
Example 2: Social Media Post Featuring a 5-Star Review
Post Caption:
“We love hearing from our amazing patients! 💕 Thank you, [Patient Name], for sharing your experience!”
7. Community Events & Local Partnerships
Example 1: Free Prenatal Class for New Moms
Event Name: “Healthy Pregnancy 101: What Every Expecting Mother Should Know”
Promotion Channels:
Facebook Event, Local News Listings, In-Clinic Flyers
Call-to-Action:
“Reserve Your Spot for Free!”
Example 2: Partnering with Local Pediatricians
Referral Network:
Collaborated with pediatricians to provide postnatal care referrals.
8. Telehealth & Virtual Consultations
Example 1: Virtual Birth Control Counseling
Booking Page Added to Website:
“Talk to an OBGYN from the Comfort of Your Home!”
Target Audience:
Busy professionals, college students, postpartum moms.
Example 2: Online Second Opinions for High-Risk Pregnancies
Steps Taken:
Promoted telehealth on Google Ads & Facebook.
Created an FAQ video about virtual consultations.
9. Referral Programs to Encourage Word-of-Mouth Growth
Example 1: Patient Referral Incentive
Offer: “Refer a Friend & Get a $25 Gift Card!”
Promotion Channels:
Website, Social Media, Email Campaigns
10. Direct Mail Campaigns for Local Outreach
Example 1: Postcard Mailer for Women’s Health Screenings
Front Design:
Image of a happy patient & doctor
Text: “Annual Exams Save Lives. Book Your Checkup Today!”
Backside:
QR Code for Direct Booking.
Final Takeaways
A successful OBGYN marketing plan involves a mix of SEO, digital ads, social media, patient education, and referral programs to create a strong brand presence and patient engagement.
✔ Google & Facebook Ads – Target women actively searching for services.
✔ SEO & Content Marketing – Drive organic traffic with blogs & optimized web pages.
✔ Email & SMS Retention – Keep patients engaged with automated reminders.
✔ Reputation Management – Build trust through Google reviews & testimonials.
✔ Community & Partnerships – Strengthen referral networks with local businesses.
By implementing these proven marketing tactics, OBGYN practices can attract new patients, enhance retention, and grow sustainably. Also consider complete marketing solution PLATINUM from PatientGain.com
Case Study Medical Marketing for Women’s Health and OB/GYN
In this example, a group of medical practices, has been in practice for 16 years. Multiple locations and over twenty providers focused on providing healthcare services to women.
Example of marketing dashboards:
Example of a very successful conversion website for a PLATINUM customer:

