Digital Marketing For Pain Clinics

Digital Marketing For Pain Clinics

Digital marketing is a must for a medical facility specializing in pain management. Effective digital marketing can help you grow your business and reach people struggling with chronic pain, and helps keep them away from possible substance abuse and unbearable pain. 

Pain management is a very complex area of medicine that is in demand more and more every year. Given the crisis we have with the abuse of pain medications, a pain clinic needs to market itself effectively to attract the right patients. Digital marketing is a must for a medical facility specializing in pain management. Effective digital marketing can help you grow your business and reach people struggling with chronic pain, and helps keep them away from possible substance abuse. The experts at PatientGain.com have helped many pain management clinics market their services to their community. Below are some great digital marketing strategies for pain clinics.

What do I need to do to my pain clinic’s website to increase conversions and patient count?

The vast majority, if not all of your patients at one time or another, will visit your website. Your pain clinic’s website needs to be a big part of your digital marketing campaign as it will often be the thing that converts a website visitor into a patient. Your website will also be what appears in search results, on maps, and in pay per click ads. It needs to be optimized for conversation and function at its fullest potential.

Medical SEO & Content Marketing

First and foremost, your website needs to be authoritative and have up to date information. The content on your website needs to be accurate and unique. Copy and pasting parts from different websites will not be very helpful, and you will be penalized for plagiarizing someone else’s work. To build your site’s authority in search engines, content pages need to be flushed out with useful, engaging, unique, and accurate information. Use SEO and content marketing to boost the effectiveness of these pages. With SEO, identify the keywords your most likely patients will use when searching for a healthcare solution and sprinkle them among your content pages. The more keywords and phrases you have on your website that match the keywords and phrases potential patients use, the more like your website will return in organic results. It would be best if you were always refining, updating, and adding new pages to your site throughout the year for your service pages. This shows search engines that you are keeping things up to date, and therefore are more authoritative on pain management. If you can not find anything to update, start a blog!

Website Speed & Mobile Friendliness

Two critical factors to ranking well in search results are how mobile-friendly your site is and the site load speed. Cell phones and other mobile devices are the primary way the majority of your patients and website visitors will view your website. In fact, if you look at your current analytics, you should expect to see over 50% of your web traffic coming from mobile devices. It is not uncommon to see upwards of 75% mobile traffic in your analytics reports. Mobile-friendly websites are so important that Google and other search engines will penalize you if you do not have one. Your website on a mobile device needs to provide as much functionality on that device as it would on a desktop computer. Avoid using a separate “mobile version” of your website. Instead, use a responsive website to meet your mobile needs.

Site speed is the other factor that impacts your organic rankings. Every second someone waits for your pain clinic website to load; more are going back to search results. Your website describing the services you offer at your facility needs to load quickly and immediately get a visitor’s attention. You have only seconds to get them to explore your site before they lose interest and move on. Do not let a potential patient explore your competitors as an alternative by making sure your compelling website loads quickly! Often, the biggest culprits that will slow down a pain clinic’s website are photos that are not optimized for the web or doctors playing videos that are loading directly from the site and not embedded. Avoid these common issues, so your potential patients get the information they need right away!

Technical SEO

What happens behind the scenes at your pain clinic website is as essential as the content visitors read. The infrastructure of your website needs to be organized and filled out. Unfortunately, this is beyond most pain clinic doctor’s realm of knowledge in terms of web design. Fortunately, the experts at PatientGain.com have years of experience applying technical SEO strategies to healthcare websites. Some significant technical SEO areas include making a sitemap, employing an SEO friendly URL structure, internal linking, and ensuring your website is secured with HTTPS pages.

How should I advertise my pain clinic’s website using Pay Per Click (PPC) ads?

A pain clinic can not rely solely on organic rankings to ensure its success. Pay per click (PPC) ads are needed to reach a large audience and grow your patient count. PPC ads are helpful when you do not have quite the organic strength to make it on the first page of results. The advantage of having search ads for your pain clinic is that it will be the first thing people see before they explore results. Unfortunately, it can be expensive depending on the number of words you are bidding on and what your competition looks like in the area.

Send people to pages that are relevant to the ad.

Many pain clinics make the mistake of sending every single ad click to their home page. While this may be useful to promote brand awareness, make sure your ads match the content you are sending people to. For example, if you are promoting a pain clinic, that link should send them to the home page. If you are promoting a service at your pain clinic, then that click should send them directly to that service page. The fewer clicks someone has to make to find the information they are looking for, the less likely they will abandon the process and move on to a competitor. In addition to sending them relevant places, make sure that the ad includes the words you are bidding on, and those words also appear on the site page you are sending visitors to.

Bid on keywords even if you are ranking well for them

Some pain clinics make a mistake by stopping ads once they achieve a good organic ranking for a target keyword or phrase. If practical, continue to fund these ads. First, if someone sees your pain clinic in the paid ads, on the maps, and then in organic results, you will be in front of their eyes several times, increasing the chance of a click. The more clicks your website gets, the more patients you will likely convert from visits. As a bonus, if they see your ad, your map listing, and then an organic link, there is a chance they will not click on your ad, saving you money!

You want to continue to maintain an ad budget for your well performing organic keywords because you do not wish to cede space to a competitor. If you are not bidding on a keyword, you are making it more affordable to others. As a result, their pain clinic’s site will be seen first before they see yours. A fair amount of search engine users will click on ads, so this is a space you want to maintain a presence in and, at the very least, make it more expensive for your competitor to runs ads there.

How do I make sure my pain clinic has an excellent online reputation?

Besides your website, you can almost be guaranteed that potential patients will look at your online reputation before choosing your pain clinic for their healthcare needs. With that in mind, you need to monitor and manage your reputation closely. Failing to do so may cause your listing to accumulate too many negative reviews, which will kill your ability to attract quality patients to your business. In addition to keeping track of your online reputation, you must be actively seeking out new reviews.

Get Your Pain Clinic Listed In Important Directories

To manage your online reputation, you need to claim or create a listing in significant directories. Spend a little time online, and you realize there are dozens of places to get your pain clinic listed. Do not worry. While you should try to get listed in as many directories as possible, the top sites where you need a business listing are:

  • Google
  • Bing
  • Yelp
  • Facebook
  • Foursquare
  • Apple maps

Depending on how long you have been operating your pain clinic, you may already find that you have a listing. These listings can be created by patients who have been so happy with their experience at your pain clinic that they made a listing for you. Other times these directories get information from other sources, and listings are automatically created. Occasionally, you may find your business is listed several times but with different details. From a local SEO perspective, you must consolidate any random listings on these sites, so there is only one (that you control) listed there. Doing so will ensure potential patients get the right information regarding your pain clinic and allow you to manage reviews.

When you have made your listings, ensure the following information is correct and the same on each listing and matches the information on your website. Any differences can impact your organic rankings and may confuse potential patients.

  • Name of pain clinic
  • Address (including any suite numbers, if applicable)
  • Hours of operation
  • Phone number
  • Website URL
  • Services offered

Managing Reviews of A Pain Clinic

As a pain clinic, you need to stay on top of your reviews. Most of these sites where you can list your pain clinic will alert you when there is a new comment or review. Read and respond to every comment someone leaves at a listing. If it is positive, then thank them for their feedback and for a 5-star rating. If negative, gently engage with them to see if you can solve the issues they had. Their problem could be entirely the fault of your pain clinic, or they might be someone who has completely unreasonable expectations. By engaging them, there is a chance you can solve their issues and have them change their negative rating to a positive one. If not, you are at least showing potential patients that you take all feedback seriously.

What is the best way for a pain clinic to get reviews from patients? The easiest way is to ask. When someone leaves your pain clinic, send them a link to leave a review. Text message review requests have proven to be the most effective way to get reviews from patients. Unlike email, just about everyone reads their text messages. The key to getting reviews from patients is to make it as easy as possible. Every click someone has to make to get to the spot where they can leave a review means fewer people will see it out to the end. Ideally, it should be only one click that sends people to leave a review. Most pain clinics concentrate on building a healthy Google rating by sending people to leave a review on their Google Business Listings.

Should a pain clinic be on social media? What social media channels should a pain clinic create accounts on?

A pain clinic should be on social media. Some social media channels overlap with other areas of digital marketing. Ignoring them gives you fewer arrows in your digital marketing quiver to use against the competition. Many of your patients will have a social media account, and it is a great way to connect with them. You can help keep them up to date with any news and share stories and reviews from patients to market your pain clinic. Social media must also be approached carefully. First, you want to ensure you do not violate any HIPAA laws by revealing too much about a patient. Second, it can be time-consuming if you are going to do an excellent job of running an engaging social media account, so ensure you have enough time to put content on your channels.

Social Media Channels For Pain Clinics

When using social media for digital marketing of a pain clinic, a clinic should be on these channels:

  • Facebook
  • Twitter
  • Instagram
  • Google Business Profile

As you can see, Facebook and a Google Business Profile are also areas that help you with your listings. Many people also use Twitter and Instagram, so those are also good channels to have a presence on. These channels need to be monitored, and much like reviews, comments need to be replied to. Sometimes they might be words of encouragement, the thanking of staff, a question, or negative feedback. Regardless of the nature of the comment, try to respond to everyone. You will, from time to time, come across someone who is just causing trouble. Do not hesitate to block these people to prevent them from disrupting others. Some pain clinics may find it useful to be on Snapchat, Pinterest, or TikTok, but these have not entered the mainstream in terms of use in the field of healthcare.

Advertising on Social Media

While you will reach fewer people than an ad campaign on a search engine, a social media channel allows you to refine your target demographic more. Much like search ads, you can target a geographic area. However, you can also target by gender, age, and interests. If you develop an accurate profile of the most likely people who need your services at your pain clinic, you can refine your target audience, so it only shows to a target audience that will have a high conversion rate. Many pain clinics will devote a portion of their marketing budget to social media ads. While more money will likely go to search ads, these can be very beneficial ads for your clinic.

The expert team at PatientGain.com is ready to help you promote your pain clinic to your community. Call today and let us show you what we have done for other pain clinics around the country and how we have increased their patient count. We look forward to meeting you and growing your business. 

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6 Key healthcare automation apps for your medical and dental practice 

1. Medical ChatBot App for your website 

Simply, from the view of a doctor or a medical practice manager, a chatbot is nothing more than software based on AI algorithms (Artificial Intelligence)  that will perform automatic tasks within given parameters. The “Chat” part of a Chatbot indicates that it is primarily designed to interact and chat with patients and potential patients. Since our chatbot works in the healthcare industry, it is a Medical Chatbot. A medical chatbot is designed to have a conversation or a discussion with a real human/patient. Depending on how the person responds or chats with the bot, it will return answers as programed into it.  PatientGain’s IntelliBot software is also integrated with a HIPAA compliant CRM, so your communications are stored in a HIPAA compliant database. 

Read more about intelligent medical ChatBots

2. 2-Way Patient Communication Using Texting/SMS 

Patients Read 97% of Text Messages. Engage them from your website. Capture leads and add them to your HIPAA compliant CRM automatically.  71% to 88% of your patients are mobile. They are browsing on their cell phones and visiting your website. They also prefer to communicate with you using texting/SMS. Convert more new patients and engage with existing patients. No long term contracts and easy start.  92% of Mobile Users Prefer Texting/SMS. This app provides you with technology based competitive advantage. Better patient communication is equal to better outcomes and more new patients.

Read more about 2-Way Patient Communication Using Texting/SMS

3. Internet Advertising For Dentists, Doctors & Physicians 

Most Doctors Ask Us: Do I Need to Advertise? The Quick Answer is Yes, if You Want to Compete Online With Your Competitors.
As a practice manager, you have to focus on 1. Offline traditional advertising and 2. Internet online advertising. As majority of the patients search for medical services online, healthcare advertising for doctors using the internet is on the rise. We highly recommend online advertising for 99 percent of healthcare medical practices. Our data shows consistent increase in patient count and overall business improvement. In some cases we have to stop online advertising for our customers (physicians & medical practice) reason : they could not handle the volume of new patients.

Read more about Internet Advertising For Doctors & Physicians

4. Appointment Scheduling App for Doctors 

Your patients love convenience. With online appointment scheduling, it’s never been easier for them to quickly find a medical provider, and set-up a time to be seen. By including appointment scheduling apps on your clinic’s website, your patients can easily see your availability, and pick out a time that works for them. Patients who find your website online are more likely to visit you when they can quickly and easily schedule a visit online.  This app is integrated with Google, Facebook, Instagram Ads, and HIPAA compliant CRM provided by PatientGain.  

Read more about Appointment Scheduling App for Doctors 

5. Online Reputation Management for Dentists & Doctors

Online reputation management can be a headache or a winning strategy for doctors & healthcare clinics. Only 28 percent of the time it is patient-physician related.  72% of the patients who are unhappy and who post negative feedback on google and yelp are not doing so because of the patient-physician experience; they are unhappy due to billing issues, incorrect deductible payment, rude front desk person, lack of perceived patient focus, improper handling of the paperwork, long wait time or impolite response from a clinic staff member (non-physician). 28% of the time it is patient-physician related.

Let’s face it – as patients leave your medical practice, either they are happy with the service, unhappy or somewhere in the middle. With a little bit of focus and excellent software on your side, you can turn the entire patient experience into a winning strategy for your practice. Unhappy, disgruntled patients can destroy the reputation of a dedicated doctor. So your strategy should be to proactively address this issue.  3 apps are included. 

Read more about Online Reputation Management for Doctors

6. Social Media Posting App for Dentists and Doctors

Understanding how top medical practices are using the social media is the first step. What type of effort and money should you spend on your social media strategy? should you hire someone to “post” for you? These are common questions we are asked on a daily basis from our healthcare professional customers.
Social Media Content Boost Bundle
1. 5 Instagram Posts Per Week
2. 5 Facebook Posts Per Week
3. 5 Google Posts Per Week
4. 2 Custom Image Creations Per Month
5. 4 Email Campaigns Per Month

Read more about Social Media Content Boost Bundle

PatientGain.com is a proven healthcare marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about How does healthcare marketing work?
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Healthcare Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications
To learn about What is Technical Medical SEO?
To learn about How to Attract New Patients to Your Dental Practice
To learn about Dental SEO Examples
To learn about What is Medical Marketing Account Management?

The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

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