Marketing Strategies For Doctors Offices
Marketing Strategies & Online Apps For Healthcare Medical Practices Costs $100/mon to $999/mon. No Long Term Contracts. Used By Top Clinics in USA & Canada. PatientGain Focuses on Online Digital Marketing For Medical Practices. The Following Information Applies To Doctors, Dentists, MedSpas, Surgeons & All Healthcare Practices
Marketing strategies for a small medical practice will involve a mix of strategies, digital approach is more effective for your healthcare practice. Thousands of medical clinics, doctors struggle every day to fill their calendar with patients, but it does not have to be this way. Marketing for doctors can be divided into two main areas:
1. Offline – Traditional Marketing
This includes bill boards, print media, placing an ad in local movie theatre to drive patients to your clinic. This type of marketing is on the decline, as more and more patients are online now.
Off-Line/Traditional Marketing Checklist For Doctors and Medical Practices
Based on hundreds of practices in USA & Canada, we have found that these tactics are typically employed by many practices.
- Newspaper ads
- Direct mailing to people living in a certain town, radius or locality
- Local bus ads
- Ads in local movie theaters
- Billboard rentals
- Discount coupons
- Product sampling
- Frequent Buyer program
- Hosting special events – for blood drive / AARP meeting
- Radio advertising
- TV advertising
- Advertising in local school’s publication targeted for parents
- Co-advertising with another physician who compliments your services.
- Sidewalk Advertising – attention grabbing person stands with a sign of your service or clinic
2. Online Digital Marketing
For doctors and medical clinics, this is constantly changing and covers 6 important areas. It requires constant technology changes, medical industry knowledge, HIPAA issues, and deep online marketing experience.
PatientGain.com, a healthcare specific software & marketing company has worked with thousands of advertising & promotional campaigns coast to coast. We have found that thousands of medical clinics, doctors struggle every day to fill their calendar with patients. Many doctors question if it is ethical to advertise. Some focus on referrals only. Some have taken small steps- Not sure if advertising and specially online advertising and marketing for doctors will produce results. Physicians and practice owners have vastly differing levels of promotional experience and sophistication which can be summarized as follows:
Three Levels of Online Marketing Adoption By Doctors & Medical Practices
Level 1. Beginner/ Introductory Level
Marketing & Advertising is considered an unimportant priority, an after-thought that can be managed by any clinic staff member from front office staff to clinic administrators. The general perception is that with any kind of basic, free web site presence, the applicable patient base will be auto-directed to the clinic via Google, Bing, Yahoo etc. – What could be simpler?
Level 2. Intermediate Level
The clinic has acceptable average daily patient counts. With a clinic admin person working with a local web – designer, a nice looking web site, but there is no focus on online success. Hoping that free Search Engine Optimizations (SEO) will naturally result in steady and predictable patient / clinic growth. Some online advertising – some optimizations. Some Email Marketing – and a Facebook business page with no intelligence. Online marketing is how your competition is acquiring new patients – This is not a decision that should be taken lightly—after all, this is your image and reputation on the line.
Level 3. Optimized Level
Reality – the clinic owner understands that online strategy is by far the #1 method to grow patient volumes and secure clinic profitability. Driving patients to your door and out-smarting the competition online requires a depth of online promotional expertise combined with a profound understanding of medical practice operations that very few marketing / advertising companies can provide. Example of this execution includes top performing brands. Medical practices with more than 100 locations, dozen locations, to a single location use PatientGain.com’s Patient Advertising & Marketing Platform.
Thousands of medical clinics struggle every day to fill their calendar with patients. They have a great location, dedicated professional medical staff, proper equipment, many hard earned certifications and qualifications. They also have a nice looking Website. However what they lack is a sophisticated online marketing software and expertise. These days having a nice looking website is not enough to generate new patient clients. If your clinic needs to retain existing patients for repeat services and procedures, then you need additional strategies and intelligent software. PatientGain.com has 20+ applications designed just for this. These applications are used by the TOP healthcare companies from coast to coast.
PatientGain.com Provides Additional Benefits for Medical Practice Marketing
Clinic owners, practice managers, dentists and doctors are often forced to work with multiple applications and incompatible online tools to help drive their business. There’s a lot to keep track of: website management, social media, Facebook, online advertising, website lead management, generating positive reviews, minimizing negative reviews, monthly email marketing, call tracking, online payments and much more… it can all be difficult to juggle. What’s more, where do you find the time to manage your efforts online while running your clinic effectively and treating your patients? PatientGain.com data shows you will save 21 to 44 hours a month ( on average 32 hours a month) by using an Integrated Comprehensive Medical Practice Marketing system from PatientGain.com. At $47/hour, your average opportunity cost, this is savings of $1527 per month, or $18K per year, per clinic. This does not include improvement in increased patient acquisition and patient referrals and patient engagement.