Medical Practice Website Design 7 Important Elements

There are endless improvements you can make to your medical website. GOLD service costs $599/mon and includes highly SEO optimized website with 7 key features for the success of your medical practice.


Your medical practice website is going to be one of the main tools in your medical marketing plan. However, putting some words and pictures on a website is not going to get you very far. You need to have a well-designed website that will help you market your services. Below are seven essential design elements of great medical sites.  

Medical practice website design – 7 steps to success

Step 1. A/B Testing Your Website

A/B testing is widespread in web design and is a great tool to figure out which version of a website is better. In A/B testing, two versions of a site are presented to two equal parts of website visitors. An element is different in each website version, and then a specific metric is measured to see which version performs better. For example, a medical practice may be trying to figure out where to put a “Book Appointments” button on their website. One version of a website would have it at the top right corner of the site, and then another website would have it in the middle. Whichever version leads to more online appointments would be the preferred version.  

To effectively do this, you need to be able to track website visitors’ actions and determine which version sent more people to booking appointments. Generally, specialized software is required in order to track conversions. The experts at can help you A/B test your website to determine the best features. We are continually checking clients’ websites to determine the best design features to recommend to others. 

Step 2. Appearance and Layout

A critical part of your web design is its layout and appearance. First impressions can make or break converting a web site visitor to a patient. As soon as a website loads, studies show visitors will form an opinion about your website in less than a second. If negative, they will click the back button and check out one of your competitors. The trends in website layout, design, and appearance change year to year. A state of the art website in 2010 may look dated today if it hasn’t been updated. Some key layout and appearance traits of an excellent medical website include:

• Clean appearance
• Easily accessible
• Simple and intuitive
• Utilizes whitespace
• Content and pictures are organized
• Icons, logos, and graphics complement a website’s content
• A medical practice’s brand should be maintained throughout the website

Step 3. Website Navigation

There is no need to be fancy when it comes to having your website visitors navigate your site. People visit your site for health information, not a rousing game of “find the link.” Ideally, you want your website to get visitors to the information they are looking for with as few clicks as possible. Your website should avoid using:

• Animated effects
• Menus with multiple expanding tabs
• Transition effects
• Lists that do not work on mobile devices
• Massive amounts of website scrolling to get to specific information

Easy navigation should also extend to your menu bar in your header. It should not take too many clicks of your menu for people to find the right page with the information they are looking for. Some medical practices have adopted a website that is just one page with all the information contained in it. If this is the case, include selections that will immediately jump someone to the section they want to visit and a “Back To Top” option. You want to avoid a situation where someone has to scroll repeatedly to get to the section they want. You’ll convert more website visitors into patients if the navigation of your website is optimized.  

Step 4. Color Selection For Your Website

The colors you pick for your website are essential. Yes, there are three primary colors, three secondary colors, black, and white. However, there are millions of hues and shades to pick from. The type of healthcare business you have often dictates the colors you select. For example, the colors of a pediatric urgent care practice will be different than a medical practice that focuses on occupational healthcare and treatment. Search around and check the websites of your competitors. You do not want to copy their color selection, but you also do not want to pick colors that are so radically different that it makes your website stand out in the wrong way. Once you choose your colors, maintain it throughout your site, and avoid any shades that visually clash with your selection. These colors should be kept with your other marketing materials and even onsite coloring of your location.  

Step 5. Choosing Your Font 

Also known as typography, you want to be careful what you select. The font you choose will reflect on you, especially if you choose one that is childish or hard to read. Again, the type of medical practice you have will influence your choice of the front. Using the examples before, a pediatric urgent care center may be more playful in their font selection, while an occupational healthcare practice would be more formal and straightforward. You want a font that is fresh but also not radical. Finally, your font selection should be consistent throughout your website. While you may change the font between titles and content, it should be the same font every time. Do not use more than three different fonts on your website.

The font you select should be easily to read on a desktop as well as on a mobile device. The color of your font should also make it easy to read, but keep in mind the color of your background. Black text is excellent on a white background, but it harder to read if the background is dark blue. Try to achieve a contrast between background and font color that is easy on the eyes. Do you have a dark background picture in some areas but lighter in others, making the color selection for your font difficult? Try putting content on top of a shaded box to help it stand out! 

Step 6. A Mobile-Friendly Website

Your website needs to be mobile-friendly, no ifs, and, or buts about it. It needs to work great on a desktop computer and also on any mobile device. Mobile traffic represents the majority of all internet traffic, and chances are the traffic to your website is mostly mobile. There are no signs that this trend is going to reverse or even slow down. Many search engines prioritize websites that are mobile-friendly over those that are not. You are only hurting your organic results by not embracing a responsive, mobile design of your website. Fortunately, with this now being a major trend in web design, it is as easy as ever to make sure your website is optimized for mobile.  

Step 7. Authoritative Content On Your Website

Once you’ve picked the design aspects of your website, you need to fill it with unique, authoritative content. A big part of the branding of your medical practice will be your “voice.” Avoid getting too technical with your content. You are marketing yourself to patients, not other doctors. Another key to writing good content is by asking the questions that patients commonly ask when searching for information. They are likely to type that question into a search bar. If you have that question with the answer on your website, it will boost your overall organic rankings and make your site look very authoritative in a search engine. While content is indeed king when it comes to organic rankings, be sure you organize your content into digestible parts. You do not want a lecture like a paragraph for patients to struggle through. If they lose interest, they will hit that back button and move on to the next result. Finally, your content should never be set int stone. Update, expand, revise, and add new content to your website throughout the year. Even adding a blog to your site will help infuse it with new content. A place that is continuously updating will make it look good for a search engine result.

The expert team at will incorporate all of these features into your website if you hire us to work for your medical practice. We are keeping up with the latest trends and will apply new ones to your website after they are thoroughly tested. Call today and let us show you how we can make your website among the best in your area!  

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6 Pillars of Healthcare Marketing

6 Key Pillars of Healthcare Medical Marketing for Physicians & Dentists. Used by the Top Clinics in USA and Canada. 

Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss.  There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider. The following information applies to telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.


6 Key Pillars of Healthcare Medical Marketing

Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews. 


Pillar No 2 - Medical Practice's Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.


Pillar No 3 - Medical Practice's Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.


Pillar No 4 - Medical Practice's Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition. SEO is for your long term success and online advertising on Google, Facebook and Instagram can provide your healthcare practice with immediate patients and clients.


Pillar No 5 - Medical Practice's Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

4) Advertising on Social Media - Start with Facebook


Pillar No 6 - Medical Practice's Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website - Allow patients to contact you multiple ways and 24 x 7. This will improve your total patient count.

2)  Medical Chatbot that works for your practice 24 hours a day, and stores information in a HIPAA compliant CRM database. Very effective app for engagement of potential and existing patients.

3) SMS-Texting from your website. Over 82 percentage of your patients visit your website from mobile devices. Allow your website visitors to send you texts/SMS from your website

4) EMR integration

5) Monthly Email marketing 

6) Daily posts on Google Business Page

7) Weekly posts on Facebook 

8) Monthly promotions offered

9) Conversion technology and techniques to build your content strategy on highest conversion keywords and subjects



This is the GOLD Solution From PatientGain is a proven healthcare marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about How does healthcare marketing work?
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Healthcare Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications
To learn about What is Technical Medical SEO?
To learn about How to Attract New Patients to Your Dental Practice
To learn about Dental SEO Examples
To learn about What is Medical Marketing Account Management?


The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

Setup Initial Meeting With PatientGain

Digital Dental and Medical Marketing