Why Google Business Profile (GBP) is Important For Medical and Dental Practices

Google Business Profile (GBP – also used to be called Google My Business GMB) is crucial for medical and dental practices because it boosts local search visibility, builds patient trust via reviews and photos, provides essential info (hours, location, contact) for easy access, drives appointment bookings, and allows direct patient engagement through posts and Q & A, acting as a free, powerful digital storefront for attracting new patients searching “near me”. 

Enhanced Local Visibility and Local SEO 

• Appear in “near me” searches: An optimized GBP helps your practice show up prominently in Google Search and Maps when potential patients search for local healthcare services like “dentist near me” or “doctors in [City]”.
• Secure a spot in the “Local Pack”: GBP listings often appear in the “Local Pack” (the top three business listings with a map), which can lead to a significant increase in clicks and calls.
• Dominate zero-click searches: Nearly 60% of Google searches are “zero-click,” meaning users find the information they need directly in the search results. A complete GBP ensures your practice’s key information (hours, phone, address, website) is immediately available. 

Building Trust and Credibility

• Showcase patient reviews and ratings: 77% of patients use online reviews to evaluate a provider before booking an appointment. A GBP centralizes these reviews, and positive ratings build instant credibility and social proof.
• Present accurate and detailed information: A complete, up-to-date profile (including services offered, photos of the facility/staff, insurance accepted, and hours) signals to both patients and Google that your practice is legitimate and reliable.
• Respond to patient feedback: Actively responding to both positive and negative reviews demonstrates that you value patient experience, which can build trust and encourage other patients to choose your practice. 

Driving Patient Engagement and Acquisition

• Facilitate direct communication: GBP offers features like “click-to-call” buttons, directions via Google Maps, website links, and Q&A sections, making it seamless for patients to contact your office or find your location.
• Streamline appointment bookings: You can add “Book Now” buttons or appointment links directly to your profile, reducing friction in the patient journey and increasing the likelihood of securing new appointments.
• Share timely updates: Use Google Posts to share news, health tips, new services, or special offers, keeping your profile fresh and engaging for potential and existing patients. 

Cost-Effectiveness and Insights (Its Free)

• Free and easy to use: GBP is a powerful, free marketing tool, offering a level playing field for practices to compete in the local market.
• Provide valuable data insights: The GBP dashboard offers analytics on patient demographics, search terms used to find your practice, and actions taken (calls, website visits), which helps inform your overall marketing strategy. 

By leveraging a fully optimized Google Business Profile, medical and dental practices can effectively connect with patients who are actively searching for local healthcare services, ensuring sustained practice growth.

What is GBP posting app for medical and dental practices from PatientGain?

The PatientGain GBP App for Medical Practices is Social AutoPilot app, an AI-powered tool designed to automate and manage a healthcare practice’s online presence, particularly its Google Business Profile (GBP).  The app saves staff time, boost local search engine optimization (SEO), and enhance patient engagement by ensuring an active and professional online image. 

Key Features and Functionality

• AI Content Creation: The app uses artificial intelligence to generate relevant and educational posts about a practice’s services, providers, and general health topics.
• Multi-Platform Management: It manages and schedules content for Google Business Profile, Facebook, and Instagram from a single dashboard.
• Human Oversight: Before content is published, it is reviewed and approved by a human project manager to ensure accuracy and relevance, maintaining HIPAA compliance.
• Automated Posting: The app can automatically create and schedule up to 20 posts per month directly to the practice’s GBP profile.
• Local SEO Improvement: By regularly posting fresh content, the app helps practices appear in Google’s “Local Pack” (the top 3 local search results) and on Google Maps, which are crucial for attracting new local patients. 

The GBP app is typically included as part of PatientGain’s higher-tier service packages (like the PLATINUM service), but it is also be available as a standalone app. 

What is the cost of GBP posting app for medical and dental practices from PatientGain?

PatientGain offers its Google Business Profile (GBP) Posting App for medical and dental practices as a standalone service for $299 per month, which includes content creation, posting, and project management, or it can be part of their broader monthly service packages like PLATINUM monthly service, focusing on local SEO and digital marketing for healthcare providers. 

Key Pricing Details:

• Standalone GBP App: $299/month for automated posting and content.
• Bundled Packages: Higher tiers include the GBP app plus SEO, websites, CRM, etc., with prices like GOLD, PLATINUM, and PLATINUM PLUS. 

How to contact PatientGain and see a presentation.