Custom Website Builder For Medical and Dental Practices
PatientGain offers custom website building services for medical and dental practice. However, if you compare a semi-custom solution, called PLATINUM monthly service from PatientGain, you can see the data proves better ROI and improved conversions, at a lower costs. Building a custom website for medical or dental practices with high conversion rates is included in the PLATINUM Service
Common question: Why use PLATINUM service from PatientGain.com rather than creating my own website and add 6 different apps?
The decision between using the PatientGain.com PLATINUM Service and a “DIY” approach (building a custom website and piecing together 6+ separate apps) is a choice between an integrated, high-conversion ecosystem and a fragmented, high-maintenance collection of tools.
1. Integration vs. Fragmentation (The “Leads Leakage” Problem)
When you piece together separate apps (e.g., a standalone chatbot, a separate texting app, an independent CRM, and an external form builder), they rarely “talk” to each other.
- DIY Risk: A lead from your chatbot might be stored in one database, while a website form goes to an email inbox, and a text message goes to a separate app. This leads to “lead leakage,” where potential patients are missed or follow-up is delayed because staff must check 6 different places.
- PLATINUM Solution: Every interaction—calls, texts, forms, and chats—is funneled into the SPOC (Single Point of Contact) dashboard. This centralized “unified inbox” ensures that lead leakage is minimized and staff can manage everything from a single screen.
2. A/B Tested High Conversion Healthcare Websites vs. Just a “Pretty” Website
Most custom website designs for healthcare practices focus on aesthetics, but beauty doesn’t always equal leads and bookings. Just from the cost perspective – to do proper A/B testing for a medical or dental website, it will take thousands of dollars, many many months and hundreds of iterations.
- DIY Risk: Most custom or DIY websites have an average conversion rate of 2.5% to 4.2%.
- PLATINUM Solution: PatientGain websites are A/B tested specifically for healthcare. PatientGain uses layouts, button placements, menus, mobile aspects, and call-to-actions (CTAs) that have been empirically proven over 10+ years to convert visitors. As a result, PLATINUM websites typically see conversion rates of 10% or higher.
3. HIPAA Compliance and Legal Protection
Securing a website and 6 different third-party apps for HIPAA compliance is a massive, ongoing legal burden for a practice owner.
- DIY Risk: You are responsible for ensuring that your hosting, your form app, your texting app, your CRM, and your email provider all sign a Business Associate Agreement (BAA) and maintain security standards. One weak link in your “app stack” can lead to a HIPAA violation and heavy fines.
- PLATINUM Solution: PatientGain provides a platform-wide BAA. The website, hosting (on Google Cloud/AWS), and all 20+ apps are built within a secure, compliant environment from day one.
4. Cost and Staff Efficiency
Managing 6 different vendors means 6 different bills, 6 different support teams, and 6 different logins for your staff.
- DIY Hidden Costs: While individual apps might seem cheap, the total cost of high-quality, HIPAA-compliant versions of a CRM, Chatbot, 2-Way Texting, Reputation Management, and SEO content often exceeds the PLATINUM monthly fee. Additionally, the time your staff wastes “toggling” between systems is a hidden operational drain.
- PLATINUM Efficiency: PatientGain typically replaces 5 to 8 different vendors with one integrated platform.8 This often results in a 50% cost saving compared to piecemeal solutions. Staff only need one login, and you have one point of contact for support.
Comparison Summary
| Feature | DIY + 6 Standalone Apps | PatientGain PLATINUM Service |
| Conversion Rate | Low/Average (approx. 4%) | High (typically >10%) |
| Lead Management | Fragmented (multiple logins/apps) | Centralized (Single SPOC Dashboard) |
| HIPAA Compliance | Your responsibility to vet 6+ vendors | Included (Platform-wide BAA) |
| Maintenance | You must update plugins/security for each app | Fully Managed (Security, Hosting, Updates) |
| Content & SEO | You must write or hire for content | Fresh SEO Content added monthly |
| Support | Call 6 different companies for help | One dedicated Account Manager |
Comparing the PatientGain PLATINUM Service to a DIY “Franken-stack” (piecing together standalone apps) reveals that while individual apps might look cheaper on the surface, the total cost and operational headache of managing them separately often exceed the cost of an integrated platform..
1. The “Franken-stack” Cost (6 Standalone Apps)
To match the features of the PLATINUM service, you would need to subscribe to multiple HIPAA-compliant vendors.
| Tool / App | Typical Custom, Standalone Cost (Monthly) | Key HIPAA Challenge |
| HIPAA Website Basic Support & Hosting | $150 – $300 | Need managed hosting that signs a BAA. |
| HIPAA CRM (e.g., Salesforce/Keap) | $200 – $500 | Salesforce Health Cloud starts at $300+$ /user. Other HIPAA compliant CRMs or leads management system for a 5 users cost, $200 to $300/month |
| 2-Way Texting App (e.g., Podium/Weave) | $299 -$599$ | Often requires $750+$ setup fees. |
| AI Medical Chatbot | $149 – $400$ | Must be programmed for medical FAQs, maintained for AI based responses, and must have an “alert” system so front desk is informed of exceptions and potential “out of bound” questions. Example is a suicidal patient. |
| Reputation Management | $300 – $500 | Managing a review request app is expensive. HIPAA compliance (especially with responses), handling negative feedback professionally, technical glitches, patient privacy risks, and staff training, requiring careful setup and ongoing management to avoid legal pitfalls and maintain genuine patient experiences. |
| Medical SEO Content (Freelance/Agency) | $1,000 – $3,000 | Most SEOs don’t know medical compliance (E-E-A-T). It is a constant process. Those days are gone when a medical or dental site content is “created” and done. Fresh new content based on your treatments and services must be added every month. Sometime, you will simply need to “refresh” existing pages. |
| Email Marketing (e.g., Constant Contact, MailChimp etc) | $50 – $250 | Standard versions are NOT HIPAA compliant. Plus you have to “create” content every time you want to send a campaign. |
| Integration using Zapier or other tools. | $50 – $200 | Zapier is not HIPAA compliant |
| Total Monthly DIY Cost | $2,500 – $5,500+ | High risk of “siloed” data, apps HIPAA leakage, and blame game for support of apps |
2. PatientGain PLATINUM Service Cost
The PLATINUM Service starts at $1,399/month. This is a “bundled” price that includes not just the apps, but HIPAA compliant website, the expert management of the complete solution.
- Complete Solution Included: You get the A/B tested website, the SPOC unified dashboard, the QuickSend texting app, the AI Chatbot, Reputation Management, and monthly SEO content.
- Integrated Data: Because it is one platform, a lead from the texting apps, new patient phoen calls, appointments, chatbot automatically appears in the CRM and can be texted via QuickSend instantly.
- Single BAA: One legal document covers your entire marketing and communication stack.
3. Why “Integrated” Wins Over “Standalone”
| Feature | The DIY App Stack | PatientGain PLATINUM |
| Staff Training | Staff must learn 6 different interfaces. | One dashboard for everything – Leads Funnel app looks and acts like a Gmail or Outlook interface. Frontdesk is used to answering Emails, so it is very easy to use. However an experienced project manager and an experienced technical lead is available for support. We do Zoom and Google meet calls every day with our customers. For urgent issues direct texting is available to your experienced project manager and an experienced technical lead. |
| Lead Leakage | Leads get “stuck” in separate app inboxes. | All leads flow to one central funnel. All leads go to the leads funnel app. HIPAA-compliant lead management ensures that all patient data is collected, stored, and used following federal privacy laws. This means using secure apps, encrypted storage, and gaining explicit consent before collecting any Protected Health Information (PHI) during marketing or outreach campaigns. |
| Technical Support | You call 6 different companies when things break. | One dedicated experienced project manager and an experienced technical lead. |
| Conversion Rate | Low (apps aren’t “talking” to each other). | Typically high conversions, compered to custom non A/B tested. |
| Hidden Costs | Setup fees for 6 apps can total $2,000+ | No setup fees (with a standard 12 month contract). |
Final Analysis
Choosing the PLATINUM service is essentially hiring a “Marketing Department in a Box.” While you could build a website and add 6 apps, you would likely spend 30% to 50% more each month and spend extra 10–20 hours of staff time manually moving data between them.
Example of a typical DIY, multi-vendor solution
To help you visualize the cost of a “Franken-stack” (DIY) approach, it is useful to look at the Toggling Tax. Research shows that workers switch between apps roughly 1,100 to 1,200 times per day, costing about 2 seconds per switch in reorientation time.
For a front desk staff member, this adds up to 4 hours of wasted time per week just switching between windows.
The “App-Toggling” Audit Checklist
Use this checklist to audit your front desk’s current workflow. If they check “Yes” to more than three of these, your “DIY” stack is likely costing you more in labor than a Platinum subscription.
| The “Toggling Tax” Workflow Audit | YES | NO |
| Do staff have to copy/paste phone numbers from an email into a texting app? | [ ] | [ ] |
| Does the front desk have more than 4 browser tabs/apps open to manage leads? | [ ] | [ ] |
| Is there a “delay” between a website form submission and a staff member seeing it? | [ ] | [ ] |
| Do staff have to manually “log” that they sent a text in a separate CRM or spreadsheet? | [ ] | [ ] |
| Do patients ever call because they didn’t get a response to an online chat or form? | [ ] | [ ] |
| Does a staff member spend more than 30 mins a day “cleaning up” data between apps? | [ ] | [ ] |
Financial Impact: DIY vs. PLATINUM Integrated
Based on the average 9% productivity loss from app-toggling, here is how the math works out for a single front-desk employee earning $20/hour. These are estimates only – So you can get an idea, each practice is different and your results will vary.
The Hidden Cost of “DIY” Fragmentation
- Annual Toggling Waste: 4 hours/week × 50 weeks = 200 hours/year.
- Direct Labor Loss: 200 hours × $20/hour = $4,000/year per employee.
- Lead Leakage Cost: If toggling causes staff to miss just one $500 procedure per month, that’s another $6,000/year in lost revenue.
- Total Inefficiency Cost: $10,000/year (on top of what you pay for the 6 separate apps).
The PLATINUM Efficiency Gain
- Unified Dashboard (SPOC): Eliminates 90% of app-switching. Staff “live” in one tab.
- Automated Logging: QuickSend automatically logs every text into the CRM—no manual entry.
- Instant Alerts: AI flags high-priority leads, ensuring the “first to respond” advantage. You can also mark any leads as “Must Follow Up” – These leads are flagged so you can follow up separately.
- ROI Result: You essentially “gain back” an extra month of staff productivity every year, while having an excellent costumer service experience.
Conclusion: Why Choose PLATINUM Over Creating Your Own Website with Separate Apps
| Feature | PLATINUM Service | Using Separate Apps |
|---|---|---|
| Ease of Use | All-in-one platform, easy-to-navigate | Multiple systems to manage |
| Integration | Seamless, built-in integration | Risk of integration issues |
| Compliance | HIPAA-compliant, built for healthcare | Must verify HIPAA compliance individually |
| Patient Lifecycle Management | From acquisition to retention | Must manually manage each stage |
| Marketing & Analytics | Built-in marketing automation and insights | Multiple tools with separate data |
| Support & Maintenance | Dedicated support for healthcare practices | Support across different vendors |
| Cost | Clear pricing, scalable with practice growth | Possible hidden costs (subscriptions, integration) |
| SEO Optimization | Local SEO and Google Business Profile included | Requires separate SEO effort and apps |
Choosing PatientGain’s PLATINUM Service over creating your own website and using multiple apps is a cost-effective, time-saving solution that offers a centralized, compliant, and streamlined system for managing patient acquisition, engagement, and retention. It’s designed specifically for healthcare practices, ensuring that you get optimized results without the hassle of juggling multiple platforms.
Example of leads audit dashboard. (SPOC app) You can easily see how this extremely busy medical practice receives leads. How they are responded to, and which channels (like SMS/Texting, Phone calls, Appointments) are being used by patients in realtime.
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