What is the Goal of a Good Medical Marketing Company?

Why should a medical practice hire an experienced specialist medical marketing agency?

Hiring a medical marketing company serves as a strategic move to boost a practice’s growth by improving patient acquisition, enhancing brand awareness, increasing patient engagement, optimizing marketing spend, and educating the public. Examples of specific goals of medical marketing with real-world examples and ROI calculations that demonstrate how these efforts contribute to the practice’s success. These benefits are offered as a packaged service using PatientGain’s PLATINUM service. Return On Investment (ROI) is an important concept for any practice manager or practice owner.

Goal 1. Increase Patient Acquisition

• Goal: Attract New Patients / Improve Online Visibility
  Example: A pediatric practice optimizes its website and Google Business Profile to rank for terms like “pediatrician near me” or “best pediatric primary care doctor accepting Blue Cross.” As a result, the practice ranks on the first page of Google and appears in Maps when local families search for healthcare providers. The marketing company also ensures the website has clear CTAs (call-to-actions) and easy access to appointment scheduling.
  Example: After 12 months of SEO efforts, the practice experiences a 40% increase in online traffic and a 25% conversion rate from website visits to appointments. If the clinic sees 200 new patients per month, generating $150 in revenue per visit, that’s an additional $30,000 in revenue per month, compared to an SEO investment of $3,000 per month, resulting in a 900% ROI. These are sample examples.
• Goal: Target Ideal Patients
  Example: A dermatology & medspa practice targets high-value cosmetic procedures (e.g., Botox, laser skin treatments) using paid Google PPC ads and social media ads. The marketing company creates ads on platforms like Google PPC, Instagram and Facebook, targeting women aged 35-65 in a specific geographic radius (e.g., within 20 miles of the practice).
  Example: The practice invests $4,000 per month (on going ads campaign) in paid ads and acquires 50 new cosmetic patients. With each patient spending an average of $500 on services, the practice generates $25,000 in new revenue. This results in a 400% ROI from the ad spend. These are sample examples.
• Goal: Generate Qualified Leads
  Example: The marketing company creates a landing page for the practice’s “Robotic Knee Replacement” service, featuring compelling content like doctor bios, patient testimonials, and a straightforward consultation request form. Ads and SEO efforts drive targeted traffic to the page.
  Example: After launching the campaign (Ads and SEO), the page generates 44 qualified leads, and 11% convert into patients. If each surgery generates $10,000 in revenue, the practice sees $110,000 in additional revenue with a $10,000 investment in the campaign, yielding a significant. These are sample examples.

Goal 2. Enhance Brand Awareness & Reputation

• Goal: Build Trust and Credibility
  Example: The practice’s medical marketing company produces high-quality infographics and video interviews with doctors, showcasing their expertise and approach to patient care. These videos are shared across the practice’s website and social media.
  Example: The videos increase engagement on social media by 12% and drive more traffic to the practice’s website, resulting in a 10% increase in patient consultations over 12 months. The clinic estimates an additional $5,000 in revenue per month, with a marketing investment of $1,500, giving significant ROI. These are sample examples.
• Goal: Manage Online Reputation
  Example: The marketing company implements reputation management app to request feedback from patients via text or email after appointments. Positive reviews are encouraged to be posted on Google, while negative feedback is routed to the office manager for resolution.
  Example: After implementing this system, the practice’s Google rating increases from 3.5 stars to 4.4 stars, over a period of 6 months. This leads to a 20% increase in new patient inquiries. If the practice adds 10 new patients per month, each generating $300 in revenue, this results in an additional $3,000 per month in revenue, giving an giving significant ROI from the reputation management app. These are sample examples.
• Goal: Increase Local Recognition
  Example: The primary care practice sponsors a local health fair, offering free basic screenings like blood pressure checks, while distributing promotional materials about their services.
  Example: The event results in 25 new sign-ups for consultations. With each consultation leading to an average of $200 in revenue, the practice generates $5,000 in revenue. If the sponsorship and event costs $2,000, the ROI is significant. These are sample examples.
• Goal: Differentiate the Practice
  Example: The marketing company develops content highlighting the practice’s unique selling points, such as “same-day appointments,” “fluent in Spanish,” and “utilizing the latest minimally invasive techniques.”
  Example: The content enhances brand differentiation and helps the practice increase bookings for these high-demand services. This differentiation results in 3 new patients per month, generating an additional $3,000 in revenue. The content creation and marketing effort costs $1,000, yielding a significant return. These are sample examples.

Goal 3. Improve Patient Engagement & Retention

• Goal: Communicate Effectively
  Example: The marketing company sets up and manages a monthly e-newsletter for an OB/GYN practice. The newsletter includes relevant health tips, new service offerings, and appointment scheduling reminders.
  Example: The newsletter leads to a 10% increase in annual physicals and 5% more consultations for specialized services like fertility treatments. The added services generate $4,000 in additional revenue per month, with a $500 monthly investment in the newsletter campaign, a significant return. These are sample examples.
• Goal: Encourage Loyalty / Promote Services
  Example: Using the patient database, the practice sends out automated reminders for annual check-ups, dental cleanings, or necessary follow-ups. These messages also mention seasonal services like flu shots or wellness exams.
  Example: This patient retention effort results in a 15% increase in return visits for scheduled services. If 100 additional patients return for services at an average revenue of $150 per visit, the practice generates $15,000 in additional revenue, with a minimal cost of $200 for the email automation service, providing a significant return. These are sample examples.

Goal 4. Optimize Marketing

• Goal: Efficient Resource Allocation / Track and Measure Performance
  Example: The medical marketing company uses tracking phone numbers and live marketing dashboards to assess the effectiveness of different campaigns, such as Google Ads versus local print ads.
  Example: Through this analysis, the practice finds that Google Ads generate 15 appointments for $500, while print ads only lead to two appointments. The practice reallocates its budget, investing more in digital ads and less in print, increasing overall efficiency. The result is an additional $10,000 in revenue from digital ads, yielding a significant return. These are sample examples.
• Goal: Free Up Internal Resources
  Example: By outsourcing website updates, social media management, and review responses, the practice allows the office manager to focus on staffing and patient care operations.
  Example: The time savings from outsourcing lead to a 20% improvement in operational efficiency, helping the practice run more smoothly. The increased patient flow results in an additional 100 appointments per month, generating $15,000 in revenue, which outweighs the $3,000 spent on marketing services, giving a significant return. These are sample examples.

Goal 5. Educate Potential Patients

• Goal: Inform the Public / Explain Value
  Example: A medical marketing company creates multiple pages with detailed information about common conditions like “tennis elbow” or “rotator cuff tears,” providing valuable content on treatment options available at the practice.
  Example: These blog posts increase the practice’s website traffic by 30%, attracting patients interested in orthopedic care. If this traffic generates 50 new consultations per month at $200 per consultation, the practice sees an additional $10,000 in revenue, giving a significant return. These are sample examples.
• Goal: Provide Valuable Content
  Example: The marketing company creates a downloadable guide titled “Preparing for Your Colonoscopy” for a gastroenterology practice, capturing leads while providing helpful content.
  ROI Example: The guide generates 200 downloads per month. Of these, 20% convert into new patients. If each new patient generates $300 in revenue, the practice generates $12,000 in revenue from a $500 content development investment, resulting in a significant return. These are sample examples.

PatientGain’s PLATINUM service is a comprehensive, AI-powered medical and dental marketing automation platform designed to help healthcare practices acquire new patients and drive revenue. It combines various tools and functionalities to manage inbound leads, optimize website performance, and automate marketing efforts. An experienced project manager and a senior technical staff is assigned to all PLATINUM customers, providing top customer service to medical and dental practices in US and Canada.