Online Digital Advertising For Dentists and Physicians
Patient acquisition costs can be anywhere from $8 to $27 per new patient in most US areas, and for areas with high competition these costs can be even higher. There are certain advertising mediums and techniques that produce excellent ROI
Every day millions of potential patients are searching online for their medical needs, and are using the web to find their local healthcare providers. Yellow pages, bill-boards, local newspapers are outdated advertising mediums; they simply lack the instant accessibility and depth of information that a website and combination of online advertising can provide. Online advertising is by far the most effective way to attract new patients, acquire them, and ultimately retain them. Due to its preeminent importance, many clinics to focus their online advertising strategy solely around having a website. However, having a website is really only the first step in creating an online presence that will effectively attract and generate patients. Executing a successful online advertising and patient acquisition strategy requires much more than a website. In order to increase your clinic’s patient count, and the revenue from each patient you service, you need intelligent software behind your website, and a strategy that’s proven to be successful for healthcare clinics across the USA & Canada.
What Not to Do if You Decide to Run Online Dental or Medical Advertising?
Just like operating your practice, running and managing your digital healthcare advertising is not easy. Here are some things to avoid.
- Don’t start and stop campaigns – Data is needed to make adjustments to your campaign. Professional online advertisers, look at the campaign data, keywords, negative keywords, conversion pages, quality of patient behaviour to make adjustments
- If you have a small budget and you are in a very competitive market, you are NOT likely to see any results.
- Do not switch advertising mediums too quickly. For example one of our customers in a very competitive area of Dallas suburbs, wanted to spend $1000 per month on online ads, 15 days on Facebook+Instagram and 15 days on Google. This will be a WASTE of money. Running a successful ROI based campaign needs time and analysis. In this case we recommended to customer to commit for monthly budget and let PatientGain make the decision. We allocated 80% of the budget to Google PPC ads and 20% of the budget to Facebook ads, for this customer.
- Your competition is not sleeping. They are looking at your ads also. They are adjusting also. So you must be nimble.
- Do not send users to non-relevant pages or posts. Provide useful information on every landing page.
- Do not overload with long videos – Short videos produce best conversion.
Implementing a Comprehensive Medical Marketing & Online Advertising Strategy for Physicians
Implementing a comprehensive online advertising strategy is the most important contributor for clinics that are increasing their patient acquisition. Medical practice owners are faced with numerous solutions to choose from, but finding one that will enable your clinic to reach your patient count goals requires that you look beyond shallow solutions that focus on just a website. To get the best results from your clinic’s efforts online, you need a system that provides a complete strategy and web presence. PatientGain.com’s platform ensures that your Medical practice’s online advertising effectively generates patients by covering the three main sections of online advertising:
- Targeted Search Advertising
- Optimized Business Presence, and
- Social Media.
Rather than using multiple medical marketing companies and piecing together different apps and solutions, medical practice’s are using PatientGain.com’s comprehensive medical marketing platform to manage their entire presence online. With PatientGain.com’s apps and expertise, your clinic will be able to use online advertising to boost your lead generation, improve your online conversion, and increase number of patients walking through your doors.
There isn’t a one-size-fits-all approach for online advertising. Many clinics spend large amounts of time and money on cut-and-paste solutions, with results that simply don’t match up to their costs. To get the best return on its online advertising, your clinic needs to work with a vendor who not only understands your industry, but who also works with you to develop a strategy that’s fit to your clinic’s goals and qualities. PatientGain.com has run thousands of advertising and patient acquisition campaigns, and with the combination of our expertise and software we’re able to provide a solution that produces excellent results. We work closely with all our customers to understand their clinic, their local environment, and many other factors so we can ensure that their solution will yield the best results possible.
Contact us for real examples of clinics. We can show you how we’ve developed our platform to utilize the latest technology, trends, and approaches in online advertising for clinics. See how other clinics are creating success for their business, and how you can change your approach so that you can use PatientGain.com’s software to maximize your patient generation. PatientGain is an online medical advertising company serving medical practices in USA and Canada.