Medical Website Design Cost From $4000 or $599/mon

GOLD service costs $599/mon and includes seo optimized content, content management system – wordpress, quality links, call to action, and tracking enabled. HIPAA compliance, ADA adherence, A/B tested design is included. For a single location, a typical top experienced medical marketing company will charge you approximately $4000 to $9000 one time setup fee. However we recommend GOLD service, which costs $599/mon, and there are no setup or website fees.

There is no advertising and engagement medium, past or present, that compares to an excellent conversion website. All websites are not created equal.  If your clinic’s website doesn’t utilize software intelligence, or effective patient conversion strategies, your patient acquisition is going to suffer.  Through working with hundreds of healthcare providers across the country, PatientGain.com has learned that patient acquisition and retention for doctors and clinics requires much more than a flat website and a social media page. Doctors and practices across the US have boosted their patient generation and created lasting patient relationships with PatientGain.com’s Healthcare Platform.  By integrating your practice’s website and marketing strategy with intelligent software, you’re able to improve your results while also spending less time running these activities.

1. Custom design for your website costs $4000 to $9000 one time cost for a single location medical practice. However you should compare this to GOLD solution, $599/mon, with no upfront costs.

2. We only work on WordPress – we have tried many platforms, and WordPress is the most robust, complete and easily maintainable platform

3. Large websites for many locations and hospitals typically cost $50,000 to $100,000 one time cost

4. If you are a medical platform business, where you are servicing hundreds of patients per day/per week and you have many providers, then it is a custom project and typical pricing is $50,000 to $100,000 one-time setup fees

5. Unique quality content is provided for long term SEO

6. Latest approved version of WordPress is used on Google Cloud Servers

7. Project manager is assigned to your online success, and training is provided

 

Book a time here, so we can go over your requirements. 

Example 11 - Medical Website Design
Example 11 - Medical Website Design
Example 1 - Medical Website Design
Example 1 - Medical Website Design

What Is Content & Why Is It Important For Your Dental or Medical Website?

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

PatientGain.com platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from PatientGain.com. 

Example 2 - Medical Website Design
Example 2 - Medical Website Design
Example 3 - Medical Website Design
Example 3 - Medical Website Design
Example 4 - Medical Website Design
Example 4 - Medical Website Design

Cost to build a medical website depends on many Factors. 8 Important elements of your medical website. 

 

1)  It must be mobile optimized – Beyond mobile friendly.

2)  It must be optimized for conversion.

3)  Content must be fresh, relevant, non-plagiarized.

4)  SEO Optimized for Google search engine.

5)  Based on WordPress (or other proven platforms).

6)  Secure and HIPAA Compliant. 

7)  Should promote and build your brand.

8)  Must be pretty, attractive and branded with your own brand.

6 Key Pillars of Healthcare Medical Marketing for Physicians & Dentists. Used by the Top Clinics in USA and Canada. 

Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss.  There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider. The following information applies to telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

 

6 Key Pillars of Healthcare Medical Marketing

Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews. 

 

Pillar No 2 - Medical Practice's Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.

 

Pillar No 3 - Medical Practice's Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.

 

Pillar No 4 - Medical Practice's Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition. SEO is for your long term success and online advertising on Google, Facebook and Instagram can provide your healthcare practice with immediate patients and clients.

 

Pillar No 5 - Medical Practice's Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

4) Advertising on Social Media - Start with Facebook

 

Pillar No 6 - Medical Practice's Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website - Allow patients to contact you multiple ways and 24 x 7. This will improve your total patient count.

2)  Medical Chatbot that works for your practice 24 hours a day, and stores information in a HIPAA compliant CRM database. Very effective app for engagement of potential and existing patients.

3) SMS-Texting from your website. Over 82 percentage of your patients visit your website from mobile devices. Allow your website visitors to send you texts/SMS from your website

4) EMR integration

5) Monthly Email marketing 

6) Daily posts on Google Business Page

7) Weekly posts on Facebook 

8) Monthly promotions offered

9) Conversion technology and techniques to build your content strategy on highest conversion keywords and subjects

 

SIX PILLARS OF HEALTHCARE MARKETING

This is the GOLD Solution From PatientGain

 

6 Pillars of Healthcare Marketing

8 Important elements of your medical website:

1)  It must be mobile optimized – Beyond mobile friendly.

2)  It must be optimized for conversion.

3)  Content must be fresh, relevant, non-plagiarized.

4)  SEO Optimized for Google search engine.

5)  Based on WordPress (or other proven platforms).

6)  Secure and HIPAA Compliant. 

7)  Should promote and build your brand.

8)  Must be pretty, attractive and branded with your own brand.

8 Strategies That Work for Physician Marketing

  1. Awesome website – must be intelligent and focused on conversion. Intelligence means conversion tracking CRM for your website. 88 percent of the patients looking for medical services will contact you by calling you or simply finding you on a map. Medical chatbots are extremely important also. we see 6 percentage to 8 percentage increase in conversions by using intelligent medical chatbots on medical websites. Conversion apps that use geo or location based information and guide a patient to your medical practice, without sending the patient to a competitor, asl increase your conversions. Having a an accurate Google maps listing is very helpful. To read more about Conversion Websites for doctors,  please click here.
  2. Google SEO Optimizations for specific keywords, like  “Urgent Care OKC” – in this case a patient is looking for an Urgent Care in Oklahoma City. To read more about SEO for doctors  please click here.
  3. Google Local Optimizations. To read more about  LOCAL SEO for doctors  please click here.
  4. Content of the website. To read more about Content Marketing for doctors  please click here.
  5. PPC Advertising (specifically Google PPC). To read more about PPC for doctors  please click here.
  6. Facebook Advertising. To read more about Facebook Advertising for doctors  please click here.
  7. Monthly Email Marketing. To read more about Email Marketing for doctors  please click here.
  8. Patient Reviews Marketing & Reputation Management – Minimize negative reviews, Maximize positive reviews. To read more about Reputation Management for doctors  please click here. 

Online Success Starts With Best Medical Marketing Conversion Website

Medical Marketing Conversion Websites are different than informational websites. Here are 8 examples of characteristics for medical marketing conversion websites

Your Medical Marketing Conversion Websites should:

No 1. Your medical marketing conversion website should have useful information for a patient visitor to easily contact you multiple ways.  This includes 1. Click to Dial – Phone   2. Fill out an Appointment Request   3.   Find Directions   4.  Find Medical Services

No 2.  Intelligence so Information is captured securely in a HIPAA Compliant database

No 3.  Tracking software so source of your leads is captured so you can easily measure the ROI of each advertising medium

No 4.  Promotions and Offers should be included predominantly 

No 5.  Tracking of Phone calls is very important

No 6.  Ability to respond automatically  ( Auto-Responders ) should be built into your medical marketing conversion website

No 7.  A/B Tested layout for best possible patient experience and results

No 8.  Your medical marketing conversion website should not take the user away from your primary focus. For example, if your strategy is to capture patient information from a landing page, keep it simple and to-the-point. Do not offer any other offers so the patient is tempted to click on another area  and leave your website.

Physician Marketing for Medical Practices Can Be

1. Offline Traditional Marketing

2. Internet or Digital Marketing

We highly recommend digital marketing for 99 percent of healthcare practices.  Both of these approaches have merits and limitations, costs and ROI (Return On Investment) is not the same.

13 Examples of offline advertising for physicians:

1. Newspapers (see list of top newspapers in USA)
2. Yellow pages (see list of  Yellow pages in USA)
3. Billboards : Out-of-home advertising – Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the patients while they are outside their homes.3. Referrals from peers and other entities like hospitals. 
4. Networking with other physicians – This has been traditional way to expand. For many specialties, this still works. Building a nice referral network of providers who do not compete with you, will always benefit you.  This is also known as “influencer marketing”. 
5. Printed flyers – This has worked for physicians since late 1800’s. For example for a 5000 print run, 8.5 inch by 11 inch full color both sides, tri-folded on 100 lb gloss paper will cost you approx $492.48. Then delivery cost is extra.  For example to mail this to 5000 residents close to your practice will be extra cost. Some techniques used for delivery are direct-mail, packaging inserts, point-of-sale display, leave behinds and sales helpers.

 

Medical marketing using printed flyers

6. Business cards & event marketing – This approach has been very successful for physicians who offer a complex service. For example a medical practice that offers medical weight loss program. The practice may decide to offer a 2 step process.  In the step 1, a free seminar is offered and promoted. And in steps 2 the attending patients are “sold” the package.  Consider costs below:  in this example  you print 1000 flyers and distribute them to many places.  Design setup $500, printing $172, distribution $500. Total costs $1172.  

7. Indirect messaging / co-branding – Using this strategy, some physicians have seen very good results. For example, the manufacturer of CoolSculpting offered you a co-branding campaign. They pay a part of the marketing costs and you pay a part.  The end result is that both parties benefit.
8. TV Ads – These ads work.  Digital Ads for specific medical procedures are on the rise.  However cost can be much higher that other mediums. Ultimately, the ROI from each medium determines the value.
9. Radio Ads – Physicians who use radio advertising to promote services over the radio, typically in 30 or 60 second spots. Radio can be more expensive than some newer advertising methods, but it is a very strong medium, reaching 93% of American adults weekly according to Nielsen data. With an adequate marketing budget, you can use radio to work for your medical practice. Radio advertising costs can range from $2000 to $5,000 per week depending on your location. You will also need to factor in the cost of producing the commercial, including copywriting, voice talent, and audio / visual editing, which is additional costs.
10. Magazines – Marketing and advertising in magazines has been effective to create awareness.  
11. Car Wraps – Cost of full wrap is between $2,500 and $5,000. With proper messaging and exposure, compared to other outdoor advertising, your vinyl car wrap pays for itself within the first few months on the road! However this type of marketing is not for every medical practice.

12. Local movie theaters – This has been effective for many providers. However it is difficult to measure the net impact. Local movie  theaters marketing costs $1000 to $4,000 per month depending on your location.
13. Mail drops –  Still the easiest way to be placed in your local patient’s mail boxes, marketing costs $500 to $1,000 per mail drop per 10,000 residents, depending on your location.

Online Advertising can be further divided into sub areas:

  1. Search or PPC ( Pay-Per-Click ) Advertising – Google, Yahoo and Bing are very common examples for this type of advertising. Some physicians equate this to Search Advertising. There are hundreds of variations within this category alone. 
  2. SEO – Search Engine Optimization – This refers to techniques and content placed of your website so search engines like Google can find you and rank you higher for specific keywords. Consumers (your patients) use mobile devices and computers to type in phrases like “Medspa Near Me West Palm Beach FL” and search engines display relevant listings. More and more patients are speaking to devices rather than typing text. This is call Speech Based SEO
  3. Display Advertising – Interest Based Advertising – there are many variations.
  4. Video Advertising – Advertising on YouTube for doctors can be effective.
  5. Social Media Advertising – Interest Based & Demographic Advertising. Can be visual, textual, video based.
  6. Mobile Advertising – Based on mobile ads and user’s location.
  7. Geo-Targeted / Geo-Fenced Advertising – Used by Apps, Search, Social Media and Location Aware apps, among others.
  8. Re-Marketing – Based on a User’s Past History, Past Interests and Predicted Behaviour.
  9. Similar Competitive Interest Based Advertising 

Some physicians consider SEO (Search Engine Optimization) a part of Online Advertising.  There are dozens of other variations based on these 6 major types approaches.

 

6 Pillars of Healthcare Marketing for Physicians. 

6 Pillars of Medical Marketing for Physicians.

4 Components of a Marketing Plan for a Medical Practice

Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.  

  1. The Product or Service – This will be service offerings for your medical practice. For example if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc.  If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials.  For example if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff.    
  2. The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
    1. PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
    2. Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more. 
    3. High-Deductible plans – In this case, as an example,  patients typically have to pay initial $4000-$10000 out of their pockets.  After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance  plan pays 100% of the costs of covered benefits.  Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice. 
  3. The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me”  or   “Sleep Apnea doctor near me”  or hundreds of other variations based on mobile patients searching fro services “near” a patient. So your Place or Location matters.  
  4. The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service.  There are generally 2 main sub-areas for promotion of medical services:
    1. Offline Promotions – Traditional marketing – includes newspapers, yellow pages, billboards,  referrals from peers, networking with other providers and suppliers.  
    2. Online Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base. 

5 Steps for Facebook Success for Doctors & Medical Practices

Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients

Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you.  Here are 5 steps.

5 Steps for Facebook Success for Doctors & Medical Practices

  1. Create Facebook Business Page for your medical practice.
  2. Optimize FacebookBusiness Page for your medical practice.
  3. Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
  4. Add content to your FacebookBusiness Page for your medical practice
  5. Advertise your FacebookBusiness Page for your medical practice  on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself.  Professionals who are certified advertising professionals will produce better results for you.

4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices

These apps have been used by hundreds of successful healthcare providers.

Medical Marketing App No 1.  Acquire Positive Reviews From Patients Who Have Already Liked You.

Medical Marketing App No 2.  Allow Patients Who Are On Facebook To Request An Appointment

Medical Marketing App No 3.  Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion

Medical Marketing App No 4.  Use Facebook Posting App For Doctors & Medical Practices

Healthcare Advertising VS Healthcare Marketing

Many healthcare professionals confuse Healthcare Advertising  with Healthcare Marketing.

Advertising is just ONE of the many "things", "programs" or "techniques" launched to achieve a successful Marketing Program.  So Medical advertising is one, but very important part of Medical Marketing for a practice.  For example if you are a pediatric physician with focus on urgent care for children, and your goal is to acquire more patients, you may want to "market" your practice in 20 mile radius for potential parents of patients who may seek Pediatric Urgent Care.  For this effort you would typically  have many things to do :

Step 1: Sign for the building
Step 2: Business cards
Step 3: Doctor's bio printed and promoted to local primary care physicians
Step 4: Providing free "meet-and-greet" for parents of potential pediatric patients
Step 5: Collaboration with local schools for "low-cost" physicals for school athletes 
Step 6: Mail drop in 5 mile radius using USPS mail and flyers for parents of potential pediatric patients
Step 7: Networking with other local businesses close to your own location
Step 8: Using social media campaigns
Step 9: Making the lobby of the clinic a pleasing place for parents of potential pediatric patients and for children
Step 10: Referral program to market using existing for parents of potential pediatric patients
Step 11: Launching your online strategy to market your practice
Step 12: Offline advertising offline for your healthcare practice
Step 13: Online Advertising for your healthcare practice

 

Healthcare Advertising Defined

Advertising for doctors can be offline or online. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.  

Online Advertising for doctors refers to advertising focused on internet based mediums. For example:

  1. Google search advertsing
  2. Facebook display ads
  3. SEO / Search Engine Optimizations
  4. Website conversion techniques to improve the actual patients generation from your website
  5. Advertising on Instagram 
  6. Email marketing
  7. SMS/Text based marketing
  8. Display advertising 

PatientGain.com is a proven healthcare marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about How does healthcare marketing work?
To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors
To learn about How SEO Works For Healthcare Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?
To learn about Medical Website Conversion Strategies
To learn about Medical Website Content Marketing Strategy
To learn about How to Acquire New Patients for Your Medical Practice
To learn about Medical Website Applications
To learn about What is Technical Medical SEO?
To learn about How to Attract New Patients to Your Dental Practice
To learn about Dental SEO Examples
To learn about What is Medical Marketing Account Management?

 

The GOLD service from PatientGain is used by telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.

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Digital Dental and Medical Marketing