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Cost of Custom Medical Websites

Custom Medical Website Design Typical Cost From $5000, Typical Cost is $8000 (each location based), One Time Fee.

Custom services are designed for medical and dental practices who have specific requirements. Most of our customers use either GOLD or PLATINUM monthly service or apps. However sometimes your medical or dental practice may need custom services. We can still help you. For national telemedicine services, we offer a complete service and website package, starting at $2000/mon. See more information about custom medical website setup vs proven marketing website solution.

Custom websites typical cost can range from $5000 to $10000, one time fee, per location. This does not include on-going monthly service. For complex and multi-location sites, the costs are higher. Custom websites produce less results than PLATINUM or Multi-location websites.

For example if we develop a custom website for you, you can use any of our apps, or services like GOLD or PLATINUM. However, you can also start without investing in an expensive website. We recommend GOLD or PLATINUM subscription based solution, with a greater ROI.

Healthcare Website Design Cost From $4500
Healthcare Website Design Cost From $4500

Cost to build a medical website depends on many factors. 8 Important elements of your medical website. 

1)  It must be mobile optimized – Beyond mobile friendly.
2)  It must be optimized for conversion.
3)  Content must be fresh, relevant, non-plagiarized.
4)  SEO optimized for Google search engine.
5)  Based on WordPress (or other proven CMS platforms).
6)  Secure and HIPAA Compliant.
7)  Should promote and build your brand.
8)  Must be pretty, attractive and branded with your own brand.

Custom websites are not recommended for most customers, as they produce less ROI, conversion. Custom websites are designed for those customers who have specific requirements and have a development budget. PatientGain offers custom WordPress based healthcare websites. Our lowest prices start at $5000 one time fee for a single location dental or a doctor’s website. It includes content written for your services. Contact us and we can show you some examples and data. Custom projects are only recommended if you have large marketing budgets.

Custom Example 1: Medical spa custom website cost ($7800)
Custom Example 2: Addiction practice 2 locations custom website cost ($6500)
Custom Example 3: Allergy & Asthma practice 4 locations custom website cost ($10,000)
Custom Example 4: Cardiology practice 1 location custom website cost ($5000)
Custom Example 5: Chiropractor practice 1 location custom website cost ($5500)
Custom Example 6: Chiropractor + Integrative practice 1 location custom website cost ($6000)
Custom Example 7: Dental practice – General dentistry 1 location custom website cost ($5000)
Custom Example 8: Dental practice – Pediatric focus 1 location custom website cost ($5000)
Custom Example 9: Dental practice – Cosmetic, Cash-pay 1 location custom website cost ($7000)
Custom Example 7: Dental practice – TMJ focus 1 location custom website cost ($6000)
Custom Example 10: Dental practice – Endodontics focus 2 locations custom website cost ($6500)
Custom Example 11: Dermatology practice 1 locations custom website cost ($7000)
Custom Example 12: Diagnostic Imaging 1 location custom website cost ($5000)
Custom Example 13: Endocrinologist & Diabetes practice 4 locations custom website cost ($9500)
Custom Example 14: ENT practice 1 location custom website cost ($6000)
Custom Example 15: Family, Primary Care practice 1 location custom website cost ($5000)
Custom Example 16: Gastroenterologist practice 14 locations custom website cost ($15500)
Custom Example 17: Geriatrician practice 1 location custom website cost ($5000)
Custom Example 18: Hand & Wrist Orthopedic practice 3 location custom website cost ($9000)
Custom Example 19: Internal medicine & Diabetic 2 locations custom website cost ($8000)
Custom Example 20: Internal medicine 1 location custom website cost ($5000)
Custom Example 21: IV Therapy & 1 location custom website cost ($7000)
Custom Example 22: Med Spa 1 location custom website cost ($7800)
Custom Example 23: Med Spa 3 locations custom website cost ($12000)
Custom Example 24: Mens Health 2 locations custom website cost ($8000)
Custom Example 25: Mental health telemedicine 3 states, custom website cost ($12000)
Custom Example 26: Mental health 1 location, custom website cost ($5000)
Custom Example 27: Naturopathic & Holistic 1 location, custom website cost ($5000)
Custom Example 28: OB/GYN & Women’s health 1 location, custom website cost ($5000)
Custom Example 29: Ophthalmologist practice 1 location, custom website cost ($5500)
Custom Example 30: Optometrist practice 1 location, custom website cost ($5000)
Custom Example 31: Orthopedic practice 1 location, custom website cost ($5000)
Custom Example 32: Orthopedic & Sports medicine practice 1 location, custom website cost ($5500)
Custom Example 33: Pain medicine practice 1 location, custom website cost ($5500)
Custom Example 34: Pain medicine practice 5 locations, custom website cost ($12000)
Custom Example 35: Pediatrics practice 1 location, custom website cost ($5000)
Custom Example 36: Pharmacy 1 location, custom website cost ($5000)
Custom Example 37: Physical Therapy practice 1 location, custom website cost ($5500)
Custom Example 38: Physical Therapy & Chiropractor practice 1 location, custom website cost ($6000)
Custom Example 39: Plastic Surgery custom 1 location, website cost ($10000)
Custom Example 40: Plastic Surgery & Aesthetics 1 location, custom website cost ($10000)
Custom Example 41: Podiatrist practice 1 location, custom website cost ($5000)
Custom Example 42: Pulmonary practice 1 location, custom website cost ($5000)
Custom Example 43: Regenerative medicine 1 location, custom website cost ($6000)
Custom Example 44: Reproductive medicine 1 location, custom website cost ($6000)
Custom Example 45: Sleep medicine 1 location, custom website cost ($6000)

Custom Example 46: Wellness & Hormone Replacement 1 location custom website cost ($6000)
Custom Example 47: Wellness & Medical Weight-loss 6 locations custom website cost ($16000)
Custom Example 48: Wellness & Medical Spa 1 location custom website cost ($7800)
Custom Example 49: Wellness & Women’s Health 1 location custom website cost ($7800)
Custom Example 50: Urgent care with 4 locations custom website cost ($9000)
Custom Example 51: Telemedicine with 100+ SEO pages, integration to EMRs, calendaring apps custom website cost ($64000)

Factors Affecting the Cost of Building a Medical Website: Comprehensive Overview

Building a medical website can vary in cost depending on several specific factors, from platform choice to design complexity and ongoing maintenance. Below is a detailed breakdown of the elements that affect the cost:

1. Platform Choice

  • Content Management System (CMS): Using popular platforms like WordPress or Joomla can be more cost-effective due to the availability of pre-built themes and plugins, which reduce development time. These systems are ideal for practices that need a functional and customizable website at a lower cost.
  • Custom Development: If your practice requires highly specific features or a unique design, custom development may be the best option. However, this comes at a higher cost as it involves building the site from scratch with custom features and functionalities tailored to your needs.

2. Design Complexity

  • Basic Design: A simple, clean design with minimal customization is generally less expensive. Pre-designed templates with slight modifications can keep costs low while offering a professional look.
  • Complex Design: More intricate designs that involve custom graphics, animations, or interactive elements such as virtual tours or patient dashboards increase development time and cost. Fully customized designs may include tailored UI/UX features specific to the practice, elevating the overall cost.

3. Content Volume

  • Limited Content: If your website has a minimal amount of content (such as basic service pages and contact information), it will be more affordable to develop. This is often the case for small medical practices or clinics.
  • Extensive Content: Websites with large amounts of content—such as blogs, educational resources, and multimedia—require additional time for content creation, layout, and optimization. This increases the development cost, particularly if professional writers or medical content experts are involved.

4. Integration with Other Systems

  • EHR Integration: If your practice requires integration with Electronic Health Record (EHR) systems, the development cost will increase. Custom development is often required to ensure secure data transfer between the website and the EHR system, which must comply with regulations like HIPAA.
  • Payment Gateway Integration: Integrating a payment gateway for online appointments or purchases (e.g., for telehealth services or healthcare products) will add to the cost. This involves developing secure and user-friendly payment systems.

5. Geographic Location

  • Developer Location: The cost of web development can vary depending on where the developers are located. For instance, hiring developers in regions with lower labor costs (such as Southeast Asia or Eastern Europe) may be more affordable than hiring developers from North America or Western Europe. However, quality and communication may vary, so balance cost with the reliability and expertise of the development team.

6. Hidden and Ongoing Costs

  • Domain Name and Hosting: Your budget should include the ongoing costs of domain registration and website hosting. While these are relatively low, more secure and robust hosting options (such as HIPAA-compliant hosting) can be more expensive.
  • Maintenance and Updates: Regular maintenance, security updates, and content management are essential for keeping your website secure and functional. These costs can accumulate over time, especially if regular updates or troubleshooting are required.

7. Security and Compliance

  • HIPAA Compliance: If your website collects any patient information or integrates with patient portals, it must comply with HIPAA regulations. Ensuring that the site is secure, with encrypted data transmission and SSL certificates, adds to both development and maintenance costs.
  • Data Privacy and Security: Ensuring the website has adequate data protection and encryption measures, such as HTTPS, also contributes to the overall cost, particularly for medical websites that require heightened security.

8. Third-Party Integrations

  • Practice Management Systems: If your website requires integration with third-party practice management or CRM systems (e.g., for scheduling, billing, or patient records), this will add to the complexity and cost of development.
  • Analytics and Marketing Tools: Integrating analytics tools (like Google Analytics), email marketing platforms, and tracking software may also raise costs but provide valuable insights for patient engagement and digital marketing.

9. Custom Functionality and Features

  • Telemedicine Integration: If your practice offers telemedicine services, integrating video consultation software or secure communication portals adds to the website’s complexity and cost.
  • Patient Portal: Offering patients access to their health records, test results, or direct communication with healthcare providers requires custom development, contributing to higher costs.
  • Online Forms: Secure, HIPAA-compliant forms for patient intake, health assessments, or appointment requests can also increase development costs, as they must be secure and properly integrated.

10. SEO and Content Optimization

  • On-Page SEO: Optimizing the website with targeted keywords, meta tags, and mobile responsiveness to improve search engine rankings requires both initial setup and ongoing maintenance.
  • Local SEO: Optimizing for local search terms to attract nearby patients requires additional work, such as managing local directories and Google My Business listings.

11. Marketing and Advertising

  • Digital Marketing Services: If you plan to run marketing campaigns (SEO, social media, PPC), these services are typically separate from the website’s initial development and involve additional ongoing costs. An effective digital marketing strategy will help attract patients but requires a separate investment.

12. Maintenance and Support

  • Ongoing Maintenance: Regular updates for security patches, new content uploads, or bug fixes require ongoing maintenance contracts. The more complex the website, the higher the maintenance costs.
  • Technical Support: Some practices may require ongoing technical support to ensure the website functions smoothly, which can be factored into monthly or yearly expenses.

Conclusion

The cost of building a medical website depends on numerous factors, including the platform choice, design complexity, content volume, integration with external systems, and ongoing maintenance. Additionally, security compliance, custom functionality, and third-party integrations can significantly influence the final price. By understanding these factors, medical practices can make informed decisions and better estimate the overall budget required for a successful, functional, and secure website.

Healthcare website design includes dental practice websites, physician practice websites, surgeon practice websites, medical spa practice websites and many more healthcare disciplines. PatientGain uses our own proprietary HIPAA compliant CRM for the storage of any patient data.

There is no advertising and engagement medium, past or present, that compares to an excellent conversion website. All websites are not created equal.  If your clinic’s website doesn’t utilize software intelligence, or effective patient conversion strategies, your patient acquisition is going to suffer.  Through working with hundreds of healthcare providers across the country, PatientGain.com has learned that patient acquisition and retention for doctors and clinics requires much more than a flat website and a social media page. Doctors and practices across the US have boosted their patient generation and created lasting patient relationships with PatientGain.com’s Healthcare Platform.  By integrating your practice’s website and marketing strategy with intelligent software, you’re able to improve your results while also spending less time running these activities.

1. Custom design for your website costs $5000 to $9000 one time cost for a single location medical practice. Typical cost is $6500. However you should compare this to GOLD solution, $799/mon, with no upfront costs.
2. We only work on WordPress – we have tried many platforms and WordPress is the most robust, complete and easily maintainable platform.  If you already have a performing website, then you only need apps. See this page for more details.
3. Large websites for many locations and hospitals typically cost $50,000 to $100,000 one time cost
4. If you are a medical platform business, where you are servicing hundreds of patients per day/per week and you have many providers, then it is a custom project and typical pricing is $50,000 to $100,000 one-time setup fees
5. Unique quality content is provided for long term SEO
6. Latest approved version of WordPress is used on Google Cloud Servers
7. Project manager is assigned to your online success, and training is provided

Book a time here, so we can go over your requirements. 

Example of a very high conversion, medical website.

Example of a very high conversion, medical website.
Example of a very high conversion, medical website.

Healthcare Website Design Cost From $5000 or $999/mon

GOLD service costs $799/mon and includes seo optimized content, content management system – wordpress, quality links, call to action, and tracking enabled. HIPAA compliance, ADA adherence, A/B tested design is included. For a single location, a typical top experienced medical marketing company will charge you approximately $5000 to $9000 one time setup fee. However we recommend GOLD service $799/mon or PLATINUM service $1299/mon, and there are no setup or website fees.