Increase Your Medical Marketing Conversions

Medical diagnosis assessment app for doctors & medical practices. Get it individually $100/mon or free with a part of GOLD Plus bundle.

Thousands of medical practices suffer every day by not converting enough patients from their website. By adding conversion apps to your website, you can increase conversions by as much as 22 percentage. Key strategy is to offer a useful online assessment. Once assessment is completed, the hidden score of the assessment is only visible to you (the physician) , patient signs off on legal terms of use and then provides you with their contact information.  

Very effective for Medspa’s, medical weight loss, diabetic, heart health, wellness clinics  and almost any other clinic who genuinely wants to help patients over a long period of time.   

Increase Your Medical Marketing Conversions

8 Important elements of your medical website:

1)  It must be mobile optimized – Beyond mobile friendly.

2)  It must be optimized for conversion.

3)  Content must be fresh, relevant, non-plagiarized.

4)  SEO Optimized for Google search engine.

5)  Based on WordPress (or other proven platforms).

6)  Secure and HIPAA Compliant. 

7)  Should promote and build your brand.

8)  Must be pretty, attractive and branded with your own brand.

6 Pillars of Healthcare Medical Marketing

6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.

Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss.  There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.

 

6 Key Pillars of Healthcare Medical Marketing

Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews. 

 

Pillar No 2 - Medical Practice's Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.

 

Pillar No 3 - Medical Practice's Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.

 

Pillar No 4 - Medical Practice's Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition.

 

Pillar No 5 - Medical Practice's Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

3) Advertising on Social Media - Start with Facebook

 

Pillar No 6 - Medical Practice's Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website

2)  HIPAA compliant communication from Facebook. 

3) SMS-Texting from your website 

4) EMR integration 

5) Monthly Email marketing 

6) Daily Posts on Google Business Page

7) Weekly Posts on Facebook 

8) Monthly Promotions offered

9) Conversion Technology and Techniques 

 

SIX PILLARS OF HEALTHCARE MARKETING

This is the GOLD Solution From PatientGain

 

Online Medical Marketing