Patient Lead Generation Companies In USA & Canada

Patient Lead Generation Companies In USA & Canada

There are certain features you should look for in any modern healthcare patient lead generation marketing company. These companies are also known as Medical Marketing Companies. 

Before you hire any of them, ask them these 6 key questions.

1st Question To Ask : Is The Patient Lead Generation Company Results Focused OR Marketing Focus

Is the Patient Lead Generation Company focused on results or marketing & advertising and spending your $$$?  Does the Patient Lead Generation Company provide you with monthly account reviews and clear to understand dashboards so you can login ANYTIME and see the performance of your marketing dollars and advertising dollars? Or do they simply send you a report?  Are there any hidden charges?

2nd Question To Ask : Is The Patient Lead Generation Company Focused on Medical and Healthcare ONLY OR Do They Have “OTHER” Focus?

Is the Patient Lead Generation Company focused on results for Medical Practices and Doctors?  Healthcare focus is indeed requires a LOT OF EDUCATION, and resources. We have found that without core focus, you simply cannot serve medical practices.  Ask them are they HIPAA compliant and will they provide you with a BAA (Business Associate Agreement). If not, don’t do business with them. You, as a medical service provider are at risk.

3rd Question To Ask : Is The Patient Lead Generation Company Focused on Providing You Services or Software?  There are 2 Very Important Components of Medical Marketing, Service and Software.

Is the Patient Lead Generation Company focused on providing services only for Medical Practices and Doctors?  Who will provide the Software?  Or if the company will provide Software – Who will provide the BAA for the Software or Service? Many Medical Marketing Companies provide service only, like website design and SEO services, and you still need to buy Software in order to compete online.  On the other side, there are a lot of Reputation Management software companies who provide software, so you would still need to hire a service provider.  Same issue comes into play if you would need to send Monthly Newsletters, Call-Tracking, Patient CRM, Patient Surveys, Patient Reviews Marketing and several more areas.

4th Question To Ask : Is The Patient Lead Generation Company Focused on Providing You With a Search Engine Optimization?

Is the Patient Lead Generation Company focused on providing services so you show up very high for Search Engine Optimization for your targeted keywords for Medical Practices and Doctors?  So check to see if they show up number 1 or no 2  for their OWN Search Results.  For Example, go to Google  and search for “Medical Marketing for Doctors”  and “Advertising for Doctors”, “SEO for Doctors”   and see if they show up in the first 1, 2 or 3 results of the Organic Rankings on Google. If they don’t, they will not be able to help you.

 

5th Question To Ask : Is The Patient Lead Generation Company Focused on Providing You With a Search Engine Marketing (SEM)?

Is the Medical Marketing Company focused on providing services so your online advertising dollars are not wasted. Majority of the advertising campaigns are not optimized.  For example, is the staff of the healthcare advertising company certified? Have they taken courses, and is there a system and data for running high quality advertising medical campaigns?

6th Question To Ask : Is The Patient Lead Generation Company Focused on Providing You With a Medical Marketing Automation Apps?

Is the Medical Marketing Company focused on providing applications so your Medical Marketing is automated? For example How are phone calls tracked? How many phone calls should be generated per day, per week?  What should be the average length of each phone call at the front desk?  If there are leads (potential patients) generated from your Website or Facebook, are they automatically saved in a CRM ( Prospect Patient Database ) ?  Is this Database HIPAA Compliant?   Can your system automatically send “Auto-Responders” ?  Are there Facebook Apps available to capture the leads from facebook traffic?   Are there “Lead-Capture” and “Conversion” apps built into the medical marketing platform?

Why is this important?

Why is this important?  We have found that every medical practice goes through a development stage.  Let review these stages. In the end, you want best healthcare marketing ROI for your practice.

6 Pillars of Online Advertising for Physicians:

1.  Local SEO – Local Directories & Maps

2.  Organic SEO – Top Google Search Results

3.  Speech SEO – Patients are “Speaking” to Devices

4.  Google Advertising – Search PPC, Display and Remarketing Ads

5.  Facebook & Instagram Advertising – Many Variations

6.  Geo-Fencing, Location Based Advertising (Includes In-App Ads)

 

Examples of Online Advertising 

4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices

These apps have been used by hundreds of successful healthcare providers.
Medical Marketing App No 1.  Acquire Positive Reviews From Patients Who Have Already Liked You.
Example:
https://www.facebook.com/Columbiaclinic82nd
https://www.facebook.com/pg/FrancisMedEsthetics/services/

Medical Marketing App No 2.  Allow Patients Who Are On Facebook To Request An Appointment
Example:
https://www.facebook.com/FrancisMedEsthetics/app/1541825292544365/

Medical Marketing App No 3.  Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion
Example:
https://www.facebook.com/FrancisMedEsthetics/app/182873295081640/

Medical Marketing App No 4.  Use Facebook Posting App For Doctors & Medical Practices
Example:
https://www.facebook.com/pg/FrancisMedEsthetics/posts/

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about How Much Do Doctors Spend On Advertising, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

PatientGain.com is a proven new patient marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?