Patient Lead Generation Companies In USA & Canada
There are certain features you should look for in any modern healthcare patient lead generation marketing company. These companies are also known as Medical Marketing Companies.
Before you hire any of them, ask them these 6 key questions.
1st Question To Ask : Is The Patient Lead Generation Company Results Focused OR Marketing Focus
Is the Patient Lead Generation Company focused on results or marketing & advertising and spending your $$$? Does the Patient Lead Generation Company provide you with monthly account reviews and clear to understand dashboards so you can login ANYTIME and see the performance of your marketing dollars and advertising dollars? Or do they simply send you a report? Are there any hidden charges?
2nd Question To Ask : Is The Patient Lead Generation Company Focused on Medical and Healthcare ONLY OR Do They Have “OTHER” Focus?
Is the Patient Lead Generation Company focused on results for Medical Practices and Doctors? Healthcare focus is indeed requires a LOT OF EDUCATION, and resources. We have found that without core focus, you simply cannot serve medical practices. Ask them are they HIPAA compliant and will they provide you with a BAA (Business Associate Agreement). If not, don’t do business with them. You, as a medical service provider are at risk.
3rd Question To Ask : Is The Patient Lead Generation Company Focused on Providing You Services or Software? There are 2 Very Important Components of Medical Marketing, Service and Software.
Is the Patient Lead Generation Company focused on providing services only for Medical Practices and Doctors? Who will provide the Software? Or if the company will provide Software – Who will provide the BAA for the Software or Service? Many Medical Marketing Companies provide service only, like website design and SEO services, and you still need to buy Software in order to compete online. On the other side, there are a lot of Reputation Management software companies who provide software, so you would still need to hire a service provider. Same issue comes into play if you would need to send Monthly Newsletters, Call-Tracking, Patient CRM, Patient Surveys, Patient Reviews Marketing and several more areas.
4th Question To Ask : Is The Patient Lead Generation Company Focused on Providing You With a Search Engine Optimization?
Is the Patient Lead Generation Company focused on providing services so you show up very high for Search Engine Optimization for your targeted keywords for Medical Practices and Doctors? So check to see if they show up number 1 or no 2 for their OWN Search Results. For Example, go to Google and search for “Medical Marketing for Doctors” and “Advertising for Doctors”, “SEO for Doctors” and see if they show up in the first 1, 2 or 3 results of the Organic Rankings on Google. If they don’t, they will not be able to help you.
5th Question To Ask : Is The Patient Lead Generation Company Focused on Providing You With a Search Engine Marketing (SEM)?
Is the Medical Marketing Company focused on providing services so your online advertising dollars are not wasted. Majority of the advertising campaigns are not optimized. For example, is the staff of the healthcare advertising company certified? Have they taken courses, and is there a system and data for running high quality advertising medical campaigns?
6th Question To Ask : Is The Patient Lead Generation Company Focused on Providing You With a Medical Marketing Automation Apps?
Is the Medical Marketing Company focused on providing applications so your Medical Marketing is automated? For example How are phone calls tracked? How many phone calls should be generated per day, per week? What should be the average length of each phone call at the front desk? If there are leads (potential patients) generated from your Website or Facebook, are they automatically saved in a CRM ( Prospect Patient Database ) ? Is this Database HIPAA Compliant? Can your system automatically send “Auto-Responders” ? Are there Facebook Apps available to capture the leads from facebook traffic? Are there “Lead-Capture” and “Conversion” apps built into the medical marketing platform?
Why is this important?
Why is this important? We have found that every medical practice goes through a development stage. Let review these stages. In the end, you want best healthcare marketing ROI for your practice.