Medical SEO Questions & Answers From Physicians
PatientGain has hundreds of medical practices as customers and has completed thousands of Medical SEO and medical marketing campaigns. Our experts can help you boost your Medical SEO today and answer any questions you may have about this area of marketing.
Here are the top common questions and answers related to Medical SEO for doctors.
1. How long does it take for medical seo to work?
Every medical practice is different, so there is no tried and true answer to this question that will apply to every single location. Generally, we see results from our SEO work begin to appear within 4 to 12 months. Many factors can determine the time it takes for results. Your organic competition plays a significant role in this time span. Generally, we see results in these periods:
Use Case : New website, new URL – with no previous history. We will divide medical practices website into three broad areas:
1) Low competition – will start seeing results in first 2 to 3 months.
2) Medium competition – will start seeing results in first 3 to 7 months.
3) High competition – will start seeing results in first 6 or more months.
Use Case : Existing website, existing URL – with previous history. We will divide medical practices website into three broad areas:
1) Low competition – will start seeing results in first 1 to 2 months.
2) Medium competition – will start seeing results in first 1 to 3 months.
3) High competition – will start seeing results in first 2 to 4 months.
Additional factors include:
- The physical location of your practice
- Services you are offering
- The user experience of your website
- Links on your website and to your website
- Mobile experience
- Load speed
- Website structure
- Quality of content
2. Can I copy content from another medical practice and use it on my website?
No, you can not copy content from another website to your website. You shouldn’t have duplicate pages on your website, even if it is content you wrote yourself. Duplicate content will drive down your SEO scores and makes your site less relevant. Stealing content from other websites can get you in trouble with those owners and lead to cease and desist requests. Using material from other websites hurts both of you.
3. How many words should be on each page of my website?
Content is king! With that said, it should not take 30 minutes to read through the content on one of your pages. For your home pages, you should have at least 1,000 words talking about your practice and outlining the services you offer. For individual service pages, aim to have at least 500 words or more. The more words you have on a page, the better!
However, avoid packing your content with keywords, fluff, and useless content. Try to make it as rich and informative a possible. It will make your website look more authoritative and help boost your overall SEO rankings.
4. Why do I need to give “alt tags” to my pictures?
Search engines can’t “read” pictures very well compared to reading words on a website. An “alt tag” tells a search engine what it is looking at. This will help improve your website’s SEO and give a complete picture of your website. Every image should have an “alt tag” associated with it describing what the picture is.
5. How long should it take to load my website?
To put is shortly, as quick as possible. Both your desktop and mobile website should load quickly. If it takes longer than 4 seconds for your website to load, you will start to lose sets of eyeballs. If your site takes longer than 10 seconds to load, you’ve lost practically everyone. What could be slowing down your website’s loading speed? The common culprit is usually unoptimized images or multiple tracking codes trying to load at the same time. Optimize these to improve your SEO.
6. How much money do I need to spend to be #1 tomorrow?
To be listed #1 organically, you can’t buy your way to the top. You could be in the first position when it comes to paid ads, but these are unrelated to organic results. The cost for that is dependent on the keyword you are targeting and the amount of competition there is. SEO work aims to improve your organic rankings, and that does not happen overnight.
7. Why are my competitors showing up in higher positions when I search for my business from a computer at my medical practice?
If your business is new, it is because those other businesses are established. Your medical practice is not a relevant choice for people yet. It may be appearing, but historically people have found answers to their searches elsewhere. How do you improve this? Mostly by improving your SEO and giving it time. Over time, you should inch higher and higher and nudge your competitors out of the top position.
Has your business has been operating for a while and noticed a new competitor has recently dislodged you from an organic position? More than likely, this business has done some SEO work to improve their search rankings. Check out their website and see if there is anything about their site that your site does not have. Look to see if their website is loading faster, if they have longer content pages, and overall user experience. While you shouldn’t steal content, it is fine to take ideas and use them for your own.
8. Should I Google my medical clinic or practice every day?
You can do a Google search for your business every day. It will not impact your SEO rankings. Key is that do not click on your own ads or someone else’s paid ads.
Some of Google’s algorithms are based on number of times each search term is searched. So if there may be an impact on some data Google collects. If you Google your business every day to check the search rankings and if your website is a top result, but you don’t click on it, that causes Google’s algorithms to think it was not useful result. It sees someone who searched for something but then didn’t click on anything, including your website. To Google, this means your website was not the right answer. Does that mean you should click on your website? Again, you should avoid doing this. If you click on it, and then immediately leave that website, it again tells Google that your website was not the right answer to a query. This can increase the bounce rate.
How can you check organic rankings? Google search console or Google AdWords “Ad Preview” tool to see the results of search terms in different locations. It’s free, and it will not affect your search rankings.
Do you have more questions about Medical SEO for your medical practice? Call Patient Gain today and talk with one of our experts! We’ll help develop a plan that will improve your overall search ranking!
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4 Good Examples of Local SEO for Doctors & Medical Practices
Local SEO Example 1 : Patient Searching for “family dentist toledo oh”
Local SEO Example 2 : Potential client Searching for “med spa lake zurich il”
Local SEO Example 3 : Mobile Patient Searching for “primary care doctors reseda ca”
Local SEO Example 4 : Patient Searching for “sleep apnea clinic near me”
6 Key healthcare automation apps for your medical and dental practice
1. Medical ChatBot App for your website
Simply, from the view of a doctor or a medical practice manager, a chatbot is nothing more than software based on AI algorithms (Artificial Intelligence) that will perform automatic tasks within given parameters. The “Chat” part of a Chatbot indicates that it is primarily designed to interact and chat with patients and potential patients. Since our chatbot works in the healthcare industry, it is a Medical Chatbot. A medical chatbot is designed to have a conversation or a discussion with a real human/patient. Depending on how the person responds or chats with the bot, it will return answers as programed into it. PatientGain’s IntelliBot software is also integrated with a HIPAA compliant CRM, so your communications are stored in a HIPAA compliant database.
2. 2-Way Patient Communication Using Texting/SMS
Patients Read 97% of Text Messages. Engage them from your website. Capture leads and add them to your HIPAA compliant CRM automatically. 71% to 88% of your patients are mobile. They are browsing on their cell phones and visiting your website. They also prefer to communicate with you using texting/SMS. Convert more new patients and engage with existing patients. No long term contracts and easy start. 92% of Mobile Users Prefer Texting/SMS. This app provides you with technology based competitive advantage. Better patient communication is equal to better outcomes and more new patients.
3. Internet Advertising For Dentists, Doctors & Physicians
Most Doctors Ask Us: Do I Need to Advertise? The Quick Answer is Yes, if You Want to Compete Online With Your Competitors.
As a practice manager, you have to focus on 1. Offline traditional advertising and 2. Internet online advertising. As majority of the patients search for medical services online, healthcare advertising for doctors using the internet is on the rise. We highly recommend online advertising for 99 percent of healthcare medical practices. Our data shows consistent increase in patient count and overall business improvement. In some cases we have to stop online advertising for our customers (physicians & medical practice) reason : they could not handle the volume of new patients.
4. Appointment Scheduling App for Doctors
Your patients love convenience. With online appointment scheduling, it’s never been easier for them to quickly find a medical provider, and set-up a time to be seen. By including appointment scheduling apps on your clinic’s website, your patients can easily see your availability, and pick out a time that works for them. Patients who find your website online are more likely to visit you when they can quickly and easily schedule a visit online. This app is integrated with Google, Facebook, Instagram Ads, and HIPAA compliant CRM provided by PatientGain.
5. Online Reputation Management for Dentists & Doctors
Online reputation management can be a headache or a winning strategy for doctors & healthcare clinics. Only 28 percent of the time it is patient-physician related. 72% of the patients who are unhappy and who post negative feedback on google and yelp are not doing so because of the patient-physician experience; they are unhappy due to billing issues, incorrect deductible payment, rude front desk person, lack of perceived patient focus, improper handling of the paperwork, long wait time or impolite response from a clinic staff member (non-physician). 28% of the time it is patient-physician related.
Let’s face it – as patients leave your medical practice, either they are happy with the service, unhappy or somewhere in the middle. With a little bit of focus and excellent software on your side, you can turn the entire patient experience into a winning strategy for your practice. Unhappy, disgruntled patients can destroy the reputation of a dedicated doctor. So your strategy should be to proactively address this issue. 3 apps are included.
6. Social Media Posting App for Dentists and Doctors
Understanding how top medical practices are using the social media is the first step. What type of effort and money should you spend on your social media strategy? should you hire someone to “post” for you? These are common questions we are asked on a daily basis from our healthcare professional customers.
Social Media Content Boost Bundle
1. 5 Instagram Posts Per Week
2. 5 Facebook Posts Per Week
3. 5 Google Posts Per Week
4. 2 Custom Image Creations Per Month
5. 4 Email Campaigns Per Month
PatientGain.com is a proven dental and medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.
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To learn about Pricing and cost of SEO services for medical practices, this is a good starting page.
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