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Med Spa Marketing

Med spa marketing is the strategic promotion of non-surgical cosmetic and wellness services offered by a medical spa to attract new patients, retain existing ones, and increase overall revenue. It involves understanding the target audience and their needs, using a combination of digital marketing (like social media, SEO, and targeted ads) and traditional methods (such as events and direct mail), and creating compelling content that highlights the benefits of treatments and builds long-term relationships with clients. 

Why use PatientGain for a medical spa marketing?

Use PatientGain for a medical spa to get an all-in-one, HIPAA-compliant platform that integrates marketing (SEO + Google Ads + Social Media Ads + Funnel app), patient/client engagement, and automation tools specifically designed for the med spa industry, helping to attract new clients, retain existing patients, and track results for optimized growth. Key benefits include automated patient communication, lead generation across multiple online channels, reputation management, and real-time analytics to improve marketing strategies and demonstrate ROI. 


Med Spa Marketing
Med Spa Marketing

Med Spa Marketing Examples and ROI Based on Actual Customers Using PLATINUM Service

Example 1: Cost Per Lead – 2 locations med spa

2 locations med spa. Both locations in western US. Both are in one of the most competitive markets.

Owned by a NP. In one of the most competitive areas in US. 41% of the new patient website inquiries, leads, referrals, contact-us, appointments are originating from Organic SEO -Google Search. 32% from ads on Google PPC. 13% are searching for the brand – so these are “direct” leads. Hence the new patient acquisition cost is extremely low. In the month of Sep, there are 534 attributed new leads. With the cost of 2 locations the PLATINUM+ service $3000/mon, ads budget $4000 per month. CPL is $7000 divided by 534 = $13.10 per lead.

Example 1: Cost Per Lead 2 locations med spa. Both locations in western US. Both are in one of the most competitive markets. Owned by a NP. In one of the most competitive areas in US. 41% of the new patient website inquiries, leads, referrals, contact-us, appointments are originating from Organic SEO -Google Search. 32% from ads on Google PPC. 13% are searching for the brand - so these are "direct" leads. Hence the new patient acquisition cost is extremely low. In the month of Sep, there are 534 attributed new leads. With the cost of 2 locations the PLATINUM+ service $3000/mon, ads budget $4000 per month. CPL is $7000 divided by 534 = $13.10 per lead.

Example 2: Cost Per Lead – single location

1 location med spa. Florida location. Google ads, $4000 per month, $1600 Meta ads, PLATINUM+ service – Good SEO results. New customer using service for 5 months.

Owned by a business owner, who has a partner injector. Using PLATINUM+ service $5600/mon, ads budget $5600 per month. CPL is $7600 divided by 250 = $30.40 per lead.

Example 3: What is a Conversion Rate for a Med spa ?

Conversion Rate: The percentage of potential patients who complete a desired action, such as scheduling an appointment or calling the med spa on a “new patient number” from your website. A Med spa conversion rate measures the percentage of potential customers (leads) who become paying clients by completing a desired action, such as booking a consultation or redeeming a promotion. A website conversion rate tracks visitors who submit a form or inquire about services, while lead-to-consultation rates track leads who book an in-person appointment, and consultation-to-treatment conversion rates track those who proceed with a procedure. These rates are key metrics for understanding marketing effectiveness, optimizing sales processes, and driving revenue. 

What is average conversion rates of med spa websites?

Average is 4.2 %. However, if your medical website’s conversion rate is more than 5%, you are doing good. 5% to 10% very good. Over 10% is exceptional.

Website conversion rate : PLATINUM customer example.

In the example below – Medspa is located in extremely competitive area. In the month of June, using SEO, Google ads, and Meta ads, there are 4844 total patients/clients visited the website. From these, 505 patients took a conversion action , this means that website’s conversion rate is 10.43%.

In the example below – Medspa is located in a medium competitive area. In the month of June, using SEO, Google ads, and Meta ads, there are 2437 total patients/clients visited the website. From these, 514 patients/clients took a conversion action , this means that website’s conversion rate is 21.09%.

Example 4: Measuring Customer Acquisition Cost (CAC) of a Med Spa.

Customer Acquisition Cost, would be called a Patient or Client Acquisition Cost for a med spa.

What is Customer Acquisition Cost (CAC)?

Customer Acquisition Cost (CAC): This is the total cost to acquire one new paying patient. PatientGain.com stresses the importance of an “optimized CAC” to ensure profitability. Measuring Customer Acquisition Cost (CAC) is crucial for a medical spa to understand how much it costs to bring in a new client and to ensure that marketing efforts are cost-effective.

1. Define the Time Period

CAC should be measured over a specific period, such as a month, quarter, or year. This allows you to track trends and adjust your marketing strategies accordingly.

Example: For a monthly CAC calculation, you would look at all marketing and sales costs for that month.

2. Calculate Total Marketing and Sales Costs

Add up all costs associated with acquiring new clients. This includes:

  • Paid advertising (Google Ads, Facebook, Instagram)
  • Website maintenance and SEO
  • Social media campaigns
  • Promotional offers and discounts
  • Staff salaries for marketing and sales-related activities
  • Agency fees for marketing services

Example: If a medical spa spends $2,000 on Facebook Ads, $2,000 on Google Ads, $500 on social media management, and $1,500 on staff time, the total marketing spend would be $6,000.

3. Count the Number of New Customers

Identify the number of new patients acquired during the same period. Only include first-time clients who made a purchase, not returning clients.

Example: In the same month, the medical spa acquired 60 new patients.

4. Calculate CAC

Use the formula: CAC = Total Marketing & Sales Costs divided by Number of New Customers

Example: $6,000 divided by 60, which means $100 per new customer, client, patient

Example: $6,000 divided by 60, which means $100 per new customer, client, patient

This means it cost the medical spa $100 to acquire each new patient.

5. Analyze and Adjust

  • Compare CAC to Customer Lifetime Value (CLV) to ensure profitability. A CAC significantly lower than CLV is ideal.
  • Track CAC across channels to see which marketing methods are most efficient. For instance, you might find that Instagram Ads bring in clients at a lower CAC than Google Ads.

Example: If Instagram Ads cost $100 per new client and Google Ads $50 per client, you might invest more in Google Ads to reduce overall CAC.

6. Consider Intangible Costs

Some costs are harder to quantify but still affect CAC:

  • Time spent on patient consultations and follow-ups
  • Referral incentives
  • Loyalty programs

Factoring these in gives a more accurate CAC for your medical spa.

Summary:
CAC for a medical spa is calculated by dividing the total marketing and sales costs by the number of new clients acquired during a specific period. Monitoring CAC helps optimize marketing spend, improve ROI, and ensure sustainable growth.

Why use PatientGain for a medical spa marketing?

Use PatientGain for a medical spa to get an all-in-one, HIPAA-compliant platform that integrates marketing, patient engagement, and automation tools specifically designed for the medical industry, helping to attract new clients, retain existing patients, and track results for optimized growth. Key benefits include automated patient communication, lead generation across multiple online channels, reputation management, and real-time analytics to improve marketing strategies and demonstrate ROI.