JUCM & UCAOA Special Offer – Urgent Care Marketing GOLD-PLUS Solution 10% OFF
PatientGain.com has special pricing for JUCM and UCAOA members and doctors for Urgent Care Marketing & Urgent Care Patient Acquisition.
More Patients. Less Effort. All-In-One, Affordable Advertising & Marketing For Urgent Care Clinics.
Urgent Care Marketing GOLD Package Includes hundreds of features and it is $599/mon minus 10 percent for JUCM and UCAOA members.
1) FREE/NO-COST World Class Medical Clinic Conversion Website with Excellent SEO results
2) Over 20 Web Apps focused on New Patient Acquisition
3) Awesome Customer Support
4) Results Driven and ROI (Return-On-Investment) Driven
5) Includes Reputation Management
Online solutions for urgent care clinics are not created equal. Let us walk you through a scenario based on a real customer. This medical clinic was servicing 46 patients per day, has 6 exam rooms, with a marketing budget of $6000 per month, spending approximately $2700 per month on multiple solution providers (most of them non HIPAA compliant), a website company, and $2900 per month on Google AdWords. Contact us and we can walk you through not one but hundreds of examples and compare your strategy with the TOP clinics in USA.
4 Important Components of a Marketing Plan for Your Medical Practice & Clinic
Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.
- The Product or Service – This will be service offerings for your medical practice. For example, if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc. If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials. For example, if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff. So each medical service you offer has a cost associated with it, and of course there could be tangible benefits for your medical practice. So your marketing plan must have a focus on which “services” you are going to offer. And each service deserves its SWOT analysis.
- The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
- PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
- Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more.
- High-Deductible plans – In this case, as an example, patients typically have to pay initial $4000-$10000 out of their pockets. After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance plan pays 100% of the costs of covered benefits. Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice.
- The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me” or “Sleep Apnea doctor near me” or hundreds of other variations based on mobile patients searching for services “near” a patient. So your Place or Location matters.
- The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service. There are generally 2 main sub-areas for promotion of medical services:
- Offline Promotions – Traditional marketing – includes newspapers, yellow pages, billboards, referrals from peers, networking with other providers and suppliers.
- Online Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base.
PatientGain.com’s GOLD Package is focused on your digital marketing & advertising for your medical practice.