If I use Freshpaint HIPAA Compliance and switch to PatientGain PLATINUM Service do I still need Freshpaint HIPAA Compliance App?

Answer: No, you do not need Freshpaint if you switch to PatientGain’s Platinum service.

First what is: The Freshpaint HIPAA Compliance App (part of the Freshpaint Healthcare Privacy Platform) is a specialized customer data and privacy platform that helps healthcare organizations collect website and marketing data without leaking Protected Health Information (PHI) to third-party tools. It acts as a secure data layer, signing a Business Associate Agreement (BAA) and blocking sensitive user data from reaching non-HIPAA compliant platforms like Google Analytics or Meta Ads

You do not need Freshpaint if you switch to PatientGain Platinum service, as PatientGain Platinum provides a fully managed, all-in-one alternative that natively handles healthcare data security and marketing attribution. 

However, whether you can completely eliminate Freshpaint depends entirely on how your website and marketing ecosystem are structured.

Why You Can Likely Drop Freshpaint

PatientGain Platinum is a closed, end-to-end medical marketing suite. It handles its own hosting, web forms, scheduling, and CRM apps natively under its own Business Associate Agreement (BAA). 

• Built-In Analytics: PatientGain includes native conversion attribution, removing the need for standard Google Analytics or Facebook Pixels. 
• No Middleware Needed: Freshpaint acts as privacy middleware (a Customer Data Platform) to safely strip Protected Health Information (PHI) before sending data to third-party tools. If you use PatientGain’s integrated apps, that data never leaks out to unsecure third-party networks in the first place. 

When You Might Still Need Freshpaint

You should only keep Freshpaint if you plan to run complex, third-party marketing tools outside of the PatientGain ecosystem. Keep Freshpaint if you still intend to: [1]

• Send behavioral event data from your site directly to non-compliant ad platforms (like Meta Ads or Google Ads) for advanced lookalike audiencing or smart bidding.
• Use specialized third-party analytics or heat-mapping software (like Hotjar or Mixpanel) that do not sign BAAs.
• Require a custom, developer-managed data architecture across highly customized or external corporate websites. [1, 2, 3, 4, 5]