What is the difference between Freshpaint.io and PatientGain.com for HIPAA compliance?
Freshpaint.io and PatientGain.com both offer HIPAA-compliant solutions tailored for healthcare organizations, but they serve different purposes and address distinct aspects of healthcare marketing and data management. Key difference is that to use Freshpaint, you or your staff will still need technical resources, detailed knowledge of technologies and HIPAA, PHI compliance. Where as with PatientGain, the entire solution, you do not need any technical resources, you simply have to follow the best practices that are included in the PLATINUM service: From the website, to forms, lead capture CRM, 20+ apps, tracking is all included in one simple solution, for a predictable SAAS based solution.
Freshpaint.io: Privacy-Focused Analytics and Marketing Infrastructure
Primary Focus:
Freshpaint.io specializes in providing a privacy-first analytics and marketing infrastructure for healthcare organizations, suitable for hospitals and larger healthcare organizations with large IT budgets. It ensures that digital marketing efforts comply with HIPAA regulations by controlling the flow of Protected Health Information (PHI) across various tools.
Key HIPAA Compliance Features:
- Enforced Allowlists:
Allows organizations to specify which data properties can be shared with third-party tools, ensuring that only non-PHI data is transmitted. - ID Masking:
Cryptographically hashes user identifiers before sending data to non-HIPAA-compliant destinations, preserving user privacy while maintaining tracking capabilities. - Server-Side Data Handling:
Utilizes server-side connections to manage data flow securely, minimizing exposure of PHI during transmission. - BAA Support:
Offers Business Associate Agreements (BAAs) to ensure legal compliance when handling PHI.
Ideal For:
Hospitals and larger healthcare organizations with large IT budgets, organizations seeking to enhance their digital marketing capabilities while ensuring strict adherence to HIPAA privacy standards, particularly in analytics and advertising.
PatientGain.com: Comprehensive HIPAA-Compliant Marketing Platform
Primary Focus:
PatientGain.com provides a comprehensive marketing automation platform designed specifically for healthcare practices. It provides a complete solution, starting with HIPAA compliant and SEO focused websites, includes 20+ apps to manage patient acquisition, engagement, and retention, all within a HIPAA-compliant framework.
Key HIPAA Compliance Features:
- Secure Hosting:
Utilizes Amazon Web Services (AWS) and Google Cloud for hosting, ensuring infrastructure complies with HIPAA and HITECH regulations. - HIPAA-Compliant Applications:
Offers applications such as the Single Point of Contact (SPOC) app, which centralizes patient communications (calls, texts, forms) into a unified, secure dashboard. - Role-Based Access Control:
Implements strict access controls to ensure that only authorized personnel can access sensitive patient information. - BAA Provision:
Provides standard Business Associate Agreements to clients, outlining responsibilities for protecting PHI. - Staff Training and Audits:
Conducts regular staff training on HIPAA compliance and performs security audits to identify and mitigate potential risks.
Ideal For:
Healthcare practices with 1 to 100 locations, looking for an all-in-one solution that combines AI based marketing automation with robust HIPAA compliance features to manage patient interactions and data securely.
Comparison Overview Freshpaint.io and PatientGain.com
| Feature | Freshpaint.io | PatientGain.com |
|---|---|---|
| Primary Function | Analytics & marketing infrastructure | Marketing automation platform |
| PHI Handling | Enforced allowlists, ID masking, server-side data | Secure hosting, HIPAA-compliant applications |
| BAA Support | Yes | Yes |
| Ideal For | Enhancing digital marketing compliance | Comprehensive marketing and patient engagement |
Conclusion
Both Freshpaint.io and PatientGain.com offer HIPAA-compliant solutions tailored for healthcare organizations, but they serve different purposes:
- Freshpaint.io is best suited for healthcare marketers who are working for hospitals and larger healthcare organizations with large IT budgets seeking to enhance their digital marketing efforts while ensuring strict adherence to HIPAA privacy standards, particularly in analytics and advertising.
- PatientGain.com provides a comprehensive, all-in-one marketing automation platform for medical and dental practices with 1 to 100 locations, looking for an all-in-one solution that combines AI based marketing automation with robust HIPAA compliance features to manage patient interactions and data securely.
The choice between the two depends on your organization’s specific needs—whether you’re looking to enhance your marketing infrastructure with privacy-focused tools or seeking a comprehensive solution to manage patient interactions and data securely.
For Freshpaint – Contact their sales rep: https://www.freshpaint.io/contact-sales
For PatientGain – Book a Zoom demo with a real PatientGain project manager – Not a sales rep


