IVF Fertility & Reproductive Medicine Marketing and Advertising For Medical Practices in USA & Canada
Fertility Clinic Advertising & Marketing Made Simple. Reproductive Medicine Marketing Requires Deep Understand of Patient’s Stage of Decision Making. It Also Requires Best Medical Marketing Solution. GOLD Solution Has 20+ Apps to Help You Build Your Infertility Practice.
Patient Trust is the Foundation of Medical Marketing Success for Your Fertility & Reproductive Practice.
Patients who are looking for your services are typically in 3 distinct stages.
- Exploring and learning their options to have their own children – Started searching on web for different IVF and non-IVF options.
- Learning about specific medical approach & programs that make parenthood both attainable and affordable for them.
- Decision phase. At this stage they may start looking at costs, success rates, and proximity and location.
As a marketing strategist for your Fertility & Reproductive Practice, you want to address all these important stages. One of the biggest factors is Trust ( cost is secondary- of course it is important factor), meaning that if the patient feels Trust in you (you as a physician and your practice as a whole). They will take the next step to setup a time. Our data shows 3 practices are contacted for the initial appointment. You want to be in the first 3 found online.
6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.
Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me” and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device. You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss. There are millions of ways patients search and look for your services, every day, however, majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.
6 Key Pillars of Healthcare Medical Marketing
Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.
Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews.
Pillar No 2 - Medical Practice's Website.
Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.
Pillar No 3 - Medical Practice's Online Reputation.
Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.
Pillar No 4 - Medical Practice's Online SEO and Advertising.
SEO and Advertising. Having a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind. Advertising on Google and Facebook will further improve your patient acquisition.
Pillar No 5 - Medical Practice's Social Media Strategy.
Social media strategy to engage with existing and potential patients. Key strategies include
1) Installing intelligent apps on your Facebook business page
2) Posting weekly on Facebook business page
3) Posting daily on your Google Posts.
3) Advertising on Social Media - Start with Facebook
Pillar No 6 - Medical Practice's Patient Communication Strategy.
Effective patient communication strategy. Here is a great starting list
1) HIPAA compliant communication from your website
2) HIPAA compliant communication from Facebook.
3) SMS-Texting from your website
4) EMR integration
5) Monthly Email marketing
6) Daily Posts on Google Business Page
7) Weekly Posts on Facebook
8) Monthly Promotions offered
9) Conversion Technology and Techniques
SIX PILLARS OF HEALTHCARE MARKETING
This is the GOLD Solution From PatientGain
Results of Advertising for Doctors - Google VS Facebook (and Instagram)
The ROI is greater for advertising for doctors on Google search compared to Facebook, Instagram display advertising. Lets go over an example below. Key difference is :
Google PPC Ads are based on user "Intent" VS Facebook, Instagram ads are based on user "Interest" and past history. Our data from thousands of medical marketing campaigns, shows that "Intent" wins and is more accurate and produces better online advertising ROI for medical practices and physicians.
The time frame is 1 month, 30 days. The budget spent is almost the same on Google Search and Facebook Ads for this medical practice.
Google CPC resulted in 2241 total visits, with 5078 page views, on average 2.27 page views per visit. During this time there were 78 conversions and 13 new sales. Each sale is approx $5000 for this medical clinic.
Facebook CPC resulted in 2036 total visits, with 2593 page views, on average 1.27 page views per visit. During this time there were 16 conversions and 4 new sales. Each sale is approx $5000 for this medical clinic.
Based on this and similar data from hundreds of medical practices, we know that Facebook (and Instagram) ads work, however ROI from Google search ads is much higher.
4 Important Components of a Marketing Plan for Your Medical Practice & Clinic
Traditionally, marketing experts tell us that there are 4 key components of your Medical Marketing Plan.
- The Product or Service – This will be service offerings for your medical practice. For example, if you an Urgent Care clinic, do you offer service to patients based on 12 major categories. Examples will be Onsite X-ray, DOT Physical exams, Lab-test results, Ports Physicals, Simple Fracture treatment, Travel medicine, Immunizations etc. If you are MedSpa / Esthetic based practice, you may want to define your product/service strategy based on competition and availability of your staff’s credentials. For example, if you want to offer “CoolSculpting”, you will need to make an investment in purchasing this technology and then training of your staff. So each medical service you offer has a cost associated with it, and of course there could be tangible benefits for your medical practice. So your marketing plan must have a focus on which “services” you are going to offer. And each service deserves its SWOT analysis.
- The Price of the Service – In many cases, this is driven by the insurance company payouts to you. But there are certain procedures that are not covered by the insurance payments. There are additional strategies available to you here. Each patient can be divided into 3 main categories.
- PPO or Full Insurance – These insurance plans pay fixed amount for each procedure for in-network vs out-of-network procedures.
- Self-Pay Patients – Patient pays directly to the provider – you have leverage to provide better service than your competitors and charge more.
- High-Deductible plans – In this case, as an example, patients typically have to pay initial $4000-$10000 out of their pockets. After ta patient has spent these amounts on deductibles, copayments, and coinsurance, then the medical insurance plan pays 100% of the costs of covered benefits. Many patients consider that first $4000-$10000 as something that have to “shop” for prices, hence you have an opportunity to apply your own marketing strategy on how to attract these patients to your practice.
- The Place or Location of Service – For most parts, healthcare delivery system in USA and Canada is very local. Telemedicine can change this in the future, but for now patients typically go to a “local” provider. This is evidenced by 2000% plus increase in Google searches for “Urgent care near me” or “Sleep Apnea doctor near me” or hundreds of other variations based on mobile patients searching for services “near” a patient. So your Place or Location matters.
- The Promotion(marketing) or Advertising of Service – This is one area, where you have true leverage to dominate your medical field. Your medical plan must include the promotion of your service. There are generally 2 main sub-areas for promotion of medical services:
- Offline Promotions – Traditional marketing – includes newspapers, yellow pages, billboards, referrals from peers, networking with other providers and suppliers.
- Online Promotions – This refers to digital marketing and digital advertising to acquire more patients and retain existing patient base.
PatientGain.com’s GOLD Package is focused on your digital marketing & advertising for your medical practice.
12 Most Important SEO Ranking Factors for Medical Healthcare Websites's Google SEO
Over 78 to 81 percent of your online success is tied to Google search, PPC, maps, listings and posts. This data is collected from hundreds of successful healthcare clinics across the the USA and Canada. SEO is very important part of your success. Google search is the most accurate search engine.
1. Website Pages Accessible and Readable by Google (verifiable)
2. Content of the website - Unique and non-plagiarized
3. Relevancy score - How pertinent is the information on the website compared to the “category” of the website - Every website has a “category” in Google’s index
3. Domain Age, URL and Authority
4. Mobile Optimizations
5. Content Optimizations for Images, Videos and Text based content
6. Technical Structure of the Website
7. Business Information accurate and matches on Google Business page, Facebook business page and Yelp business page
8. HTTPS pages
9. User experience
10. Links and references inbound and outbound
11. Social Signals
12. Page speed and AMP
PatientGain.com is used by the TOP healthcare medical practices in USA & Canada. Website development companies also use our apps to help their healthcare clients.
To learn about Website Strategies and Website Examples for Doctors & Medical Practices, please go here.
To learn about Search Engine Optimization for Doctors & Medical Practices, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Practices, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Practices, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Practices, please go here.
To learn about Industry's SEO Management Pricing For Doctors & Medical Practices, please go here.
To learn about Industry's PPC Management Pricing For Doctors & Medical Practices, please go here.
To learn about Medical Marketing ROI Calculator and Examples For Doctors & Medical Practices, please go here.
To learn about A/B Tested Conversion Websites and Examples For Doctors & Medical Practices, please go here.
Your Content Is the Single Most Important Factor in Your Online Success. 8 Reasons Why Content Is Important.
1. Content defines your medical practice's brand.
2. Content expresses who you are, how you conduct your business.
3. Content is read by the Search Engines - and this results in GOOD or POOR rankings - You should NEVER copy content from another site. Checking ideas from other websites is OK, but copying content is like shooting yourself in the foot.
4. Content can make your marketing flourish.
5. Content can make your advertising irresistible.
6. Social media loves GOOD content.
7. Email marketing with good quality content will give you higher open-rates.
8. Best of all - Patients LOVE Useful content.
Check Our Real Customer Reviews
5 Steps for Facebook Success for Doctors & Medical Practices
Use Social Media Apps To Acquire New Patients and Engage & Service Existing Patients
Social Media Marketing is another very important aspect of your marketing. Your potential and existing are hanging around on Facebook. You have to make it easy for them to do business with you. Here are 5 steps.
5 Steps for Facebook Success for Doctors & Medical Practices
- Create Facebook Business Page for your medical practice.
- Optimize FacebookBusiness Page for your medical practice.
- Add apps to your FacebookBusiness Page for your medical practice. For example, add Contact Us app, add Appointment Requests app, add Promotions app.
- Add content to your FacebookBusiness Page for your medical practice
- Advertise your FacebookBusiness Page for your medical practice on Facebook – There are multiple ways to promote your FacebookBusiness Page for your medical practice. You can hire a professional ( recommended ) or do it yourself. Professionals who are certified advertising professionals will produce better results for you.
PatientGain.com is a certified premier google partner for healthcare.
To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.
To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.