Emotional Medical Marketing Techniques and Strategy

4 Examples focused on Emotional Medical Marketing.

Emotional Medical Marketing is focused on healthcare advertising and marketing that appeals to a potential patient’s emotional state and desire. Here are 4 examples:

Example 1 :  Medical Weight Loss Clinic :  An example of this type medical marketing is a weight-loss clinic show casing a thin person (usually an actor or a past real patient) and using a testimonial along with an “attractive” image of a thin person.

Example 2 : A Medspa or Aesthetics clinic may display before and after picture of a past patient who used Botox(r) injections. Plastic Surgeons use a LOT OF EMOTIONAL Medical Marketing.

Example 3 : An Urgent Care practice may show picture of empty and clean waiting rooms. This appeals to a patient looking for an immediate care, and who does not want to wait in long lines at the emergency room.

Example 4 : A dental practice may show picture of patient with beautiful, perfect white teeth, along with an unforgettable smile.