What to Consider When Choosing a Dental Digital Marketing Company in US and Canada?

There are 1389 or more dental marketing companies in USA alone. There are many good companies in the field of dental marketing. Here are some good questions and answers that will help you evaluate. 

Step 1: Choosing a dental digital marketing company

Look at the website of the company who is offering you services. How are their own rankings for SEO. Go to Google and type “Dental SEO expert”. Ignore the google ads a, and see if they appear in the first page. Dental SEO expertise is extremely important for the success of your dental practice.

Step 2: Check feedback from other customers

Check Google reviews and see if they are written by real customers.

Step 3: Check actual data

Ask the dental marketing company to show you the actual dashboards of real customers. Is there a realtime dashboard available. This dashboard should have data from 1) New patient phone calls. 2) HIPAA compliant web leads data 3) Analytics of the website. 4) Performance of the SEO keywords – How many keywords are on the first page of Google search – We recommend 100 keywords or more of the first page of Google. 5) Social media posting should be performed on a regular basis. 6) Email marketing should be sent 1 to 3 times a month. 7) Track all calls so you can see the benefits and ROI of marketing 8) Add useful apps to your website – like ChatBot and Texting

Step 4: Ask – How do they improve the dental website performance?

Ask the dental marketing company to show you steps they take to improve the performance of the website. Here are some steps listed :

1. The website should load in with 3 seconds, per Google, performance and SEO metrics. Read more about fast loading dental and medical websites . Ask them to show you examples . Go to this website and add the website of the dental marketing company and see if they have all rankings in green. The google tool to measure your website performance is :  https://web.dev/measure/ . Enter your website URL, and run it multiple times (for example 4 to 6 times), spread out during several minutes. Then take the average.  All of the four areas should be in green. 
2. How do they improve the SEO of your dental website? Learn more about the secret sauce of dental SEO
3. Do they provide

Step 5: Ask – How do they improve the dental digital advertising?

There are endless ways to advertise online. The most effective ROI (Return on Investment) is from Google PPC ads for dentists. Yes, of course you have to spend money to get the patients, but if done properly, you will see patient inquires right away. Facebook(Meta) and Instagram ads also work, but are less effective than Google PPC ads. PatientGain’s advertising staff have minimum of 2 certifications, many of of our staff have 3 or more certifications. Our campaigns produce very 2 to 3 times of negative keywords than a typical professional campaigns from other companies. Learn more about ROI and how dental digital advertising can benefit you.

Step 6: Ask – How long will it take for my dental SEO to improve? 

There are many factors, including the fact if you have an existing website, or if you are starting from a brand new URL, domain and website. 

Every dental practice is different, so there is no simple answer to this question that will apply to every single location. Generally, we see results from our SEO work begin to appear within 1 to 6  months. Many factors can determine the time it takes for results. Your organic competition plays a significant role in this time span. Generally, we see results in these periods:

Use Case :  New dental practice website, new URL – with no previous history.  We will divide dental  practices website into three broad areas: 

1) Low competition – will start seeing results in first 2 to 3 months.
2) Medium competition – will start seeing results in first 3 to 7 months.
3) High competition – will start seeing results in first 6 or more months.

Use Case : Existing dental website, existing URL – with previous history. We will divide dental practices website into three broad areas: 

1) Low competition – will start seeing results in first 1 to 2 months.
2) Medium competition – will start seeing results in first 1 to 3 months.
3) High competition – will start seeing results in first 2 to 4 months.

Additional factors include:

• The physical location of your dental practice
• Services you are offering
• The user experience of your website
• Links on your website and to your website
• Mobile experience
• Load speed
• Website structure (technical SEO)
• Quality of content

Step 7: Does your dental marketing company provide live dashboards so I can see the performance any time? 

It is very important to see the patient leads coming in in real time. There should be a dashboard that you (dental provider) can login at anytime and see the patent leads.

Step 8: Does your dental marketing company provide flexible pricing models with no upfront costs? 

Dental marketing companies who have extensive experience should have multiple packages to assist any dental practice.  PatientGain offers both no-upfront costs and with upfront costs and no contracts. Some dental practices are nothing more than a solo dentist, just starting out, some are established practices with multiple offices and providers. 

Step 9: Does your dental marketing company provide good support? 

Dental marketing company should have very responsive support. Support could be by tickets, Email, Texting, Zoom meetings and phone. There should be a system to provide your dental practice with training and ability to ask quick questions. Dental practice marketing company, PatientGain, provides excellent customer service and very good ROI.

 

Step 10: Does your dental marketing company provide a complete solution or a piecemeal approach?

Dental marketing company should provide you not only a website, optimized for Google SEO, but additional marketing and advertising apps, plus HIPAA compliance.  See more details about PatientGain’s platform services apps. 

Step 11: Does your dental marketing company provide mobile apps? So I can see the performance of my practice from my iPhone or Android phone? 

Dental marketing company should provide you not only a website, but complete set of analytics so you can see the conversions, email marketing results, chatbot inquiries, phone calls and Texting/SMS. You should also be able to respond from your mobile device. You should be able to assign inquiries to your staff directly from your mobile device.