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Dental Digital Marketing Company

What to Consider When Choosing a Dental Digital Marketing Company in US and Canada?

There are 1389 or more dental marketing companies in USA alone. There are many good companies in the field of dental marketing. Here are some good questions and answers that will help you evaluate. 

ROI generated by dental digital marketing company

Always seek and ask the dental digital marketing agency to show you examples of real customers. Then ask them to show you real examples of live dashboards for leads, SEO rankings, and total ROI ( Return on Investment ) from the service. Calculating the ROI is the biggest challenge. They are many dental digital marketing companies that are very good during the sales presentation. However you will need a company that can show you actual ROI generated.

Calculating the Return on Investment (ROI) for marketing in dental practices is crucial to assess the effectiveness of marketing campaigns, ensuring that the investment generates sufficient revenue. Including the lifetime value (LTV) of patients provides a more comprehensive understanding of your marketing ROI. Here’s how to integrate both the basic and advanced ROI calculations:

Step 1: Identify Costs

Total all costs related to your marketing campaign, which includes:

  • Direct Costs: Directly related expenses like advertising spend, marketing materials, and agency fees.
  • Indirect Costs: Overheads such as part of salaries for marketing staff, utilities, and software tools.

Step 2: Track Revenue and Calculate Basic ROI

Track the immediate revenue generated from the campaign by:

  • Tracking Leads: Using CRM systems to note new patients attributed to the marketing efforts.
  • Calculating Initial Revenue: Sum the initial revenue from new patients who visited due to the campaign.

Basic ROI Formula: ROI=(Total Revenue Generated−Total Cost of MarketingTotal Cost of Marketing)×100ROI=(Total Cost of MarketingTotal Revenue Generated−Total Cost of Marketing​)×100

Step 3: Advanced ROI Calculation (Considering Lifetime Value)

To gain deeper insight, factor in the lifetime value of each patient acquired through your marketing efforts.

  • Average Patient Lifetime Value (LTV): This represents the total revenue a typical patient generates over the course of their relationship with your practice. It takes into account average treatment fees, frequency of visits, and retention rates.

Advanced ROI Formula: ROI=(Number of New Patients×Average Patient Lifetime Value−Marketing CostMarketing Cost)×100%ROI=(Marketing CostNumber of New Patients×Average Patient Lifetime Value−Marketing Cost​)×100%

Example (Using Estimated Values)

Suppose a marketing campaign cost $5,000 and resulted in 20 new patients, with an estimated average patient lifetime value of $2,000 each: ROI=(20×2,000−5,0005,000)×100%=(40,000−5,0005,000)×100%=700%ROI=(5,00020×2,000−5,000​)×100%=(5,00040,000−5,000​)×100%=700%

This 700% ROI indicates a significantly higher return when considering the long-term value of new patients acquired through your marketing efforts.

Summary

Calculating both the immediate and long-term ROI allows dental practices to measure the short-term effectiveness and the sustained value of their marketing investments. This comprehensive approach ensures strategic allocation of marketing budgets, maximizing both immediate patient acquisition and long-term patient retention.

Example 1: Dental practice in very competitive mid-west of US.

In the example below, you can see that in April 705 new effective leads were received. Also note that a vast majority of dental patients looking for your services, call you – not book appointments or “buy” immediately. Hence you must have a strategy to handle all new patient calls.

Example 1: Dental practice in very competitive mid-west of US. In the example below, you can see that in April 705 new effective leads were received. Also note that a vast majority of dental patients looking for your services, call you - not book appointments or "buy" immediately. Hence you must have a strategy to handle all new patient calls.

Dental marketing company should provide you not only a website, but complete set of analytics so you can see the conversions, email marketing results, chatbot inquiries, phone calls and Texting/SMS. You should also be able to respond from your mobile device. You should be able to assign inquiries to your staff directly from your mobile device. 

Dental Marketing Company Should Add Fresh SEO Content Every Month

Dental SEO content plan involves strategic planning and execution to improve your dental practice’s visibility and ranking on search engines. Here’s an integrated roadmap to guide you through the process:

1. Keyword Research

  • Target Relevant Keywords: Identify keywords potential patients use to search for dentists in your area, such as “dentist near me” and specific procedures like “dental implants [your city].”
  • Long-tail Keywords: Focus on more specific phrases that target patients further along in the decision-making journey, like “emergency dental care [neighborhood name].”
  • Competitor Analysis: Research your competitors’ websites to see what keywords they rank for and identify content gaps you can fill.

2. Create Valuable Content

  • Patient-Centric Approach: Focus on creating informative and engaging content that addresses the dental concerns and questions of your target audience.
  • Content Variety: Utilize a mix of content formats such as blog posts, infographics, patient testimonials, and videos to cater to different learning styles.
  • SEO Optimization: Integrate relevant keywords naturally throughout the text, meta descriptions, and image alt tags.
  • Target Local SEO: Include city and location-specific keywords in your content and title tags to boost local search rankings.

3. On-page Optimization

  • Website Structure: Ensure your website is structured clearly with easy navigation and is mobile-friendly.
  • Fast Loading Speed: Optimize your site to load quickly, as speed is a significant ranking factor.
  • Internal Linking: Link relevant pages within your website to improve user experience and distribute SEO value effectively.

4. Off-page Optimization

  • Local Listings: Claim and optimize your Google Business Profile and other relevant local directories with accurate and consistent information.
  • Link Building: Acquire high-quality backlinks from reputable dental websites, news outlets, or local community platforms.
  • Social Media Engagement: Promote your content on social media platforms to increase website traffic and enhance brand awareness.

5. Track and Analyze

  • Monitor Your Results: Use tools like Google Search Console to track website traffic, keyword rankings, and user engagement metrics.
  • Data-Driven Approach: Analyze performance data to see what content performs best and adjust your strategy accordingly.
  • Content Refresh: Periodically update and refresh older content to maintain its relevance and boost SEO performance.

Additional Tips

  • High-Quality Content is Key: Focus on creating high-quality, informative, and well-written content that provides real value to your patients.

By following these detailed steps, you can build a robust SEO content strategy that enhances your dental practice’s online presence, attracts more patients through organic search, and ultimately contributes to the growth and success of your practice. This approach requires ongoing attention and adaptation based on performance data and evolving SEO practices.

Choosing a Dental Digital Marketing Company
Choosing a Dental Digital Marketing Company