Dental Marketing Budget: How Much Do Dentists Spend on Advertising and Marketing
Range is $1000 per month to $10000 per month, depending on specialty and competition.
The actual advertising budget for each dental practice varies. Some practices/dentists are very aggressive and spend $500 per day (or more) and some spend $1000 a month on advertising. We also have few practices/dentists who do not spend any money on online advertising, they doctors rely on referrals and very strong SEO rankings. This data refers to online advertising, not offline advertising spend. Also you have to understand that every practice area is different. If it’s a brand new practice, and they are just starting out, they will need to spend more $$ on the initial launch. If a practice is going through some issues (legal, business related, partnership related etc) they may pause or stop all advertising. If you are in an area with low or medium competition area, and you have an excellent website with excellent SEO rankings, you may not need to spend any extra money on digital advertising.
Dental practices – General dentists
The typical range is $900 to 2800 per month, spend on average spend $2500 per month per location.
1) Low competition – zero to $1000/mon advertising budget
2) Medium competition – $1500 to $2200/mon advertising budget
3) High competition – $2000 to $2800/mon advertising budget
Dental practices – General dentists with cosmetic focus (implants, Invisalign)
These dental practices treat general dentistry patients, like cleaning, and yearly preventive exams, however their focus is big ticket items. This typically includes dental implants, Invisalign, and other similar services. The typical range is $2550 to 6900 per month, spend on average spend $4200 per month per location.
1) Low competition – $1500 to $2000/mon advertising budget
2) Medium competition – $2500 to $5100/mon advertising budget
3) High competition – $3500 to $6900/mon advertising budget
Dental practices – Specialist dentists
The typical range is $1300 to 3210 per month, spend on average spend $2240 per month per location. These type of practices include Endodontists, TMJ disorders, sleep apnea, oral appliances etc.
1) Low competition – $800 to $1400/mon advertising budget
2) Medium competition – $1500 to $3000/mon advertising budget
3) High competition – $2500 to $3210/mon advertising budget
Dental practices – Celebrity & cosmetic focus
The typical range is $8300 to $18850 per month, spend on average spend $9600 per month per location. These type of practices include dentists who do not accept insurance, and accept limited amount of patients, but each patient is treated as a “celebrity” with extreme focus on customer service, and results for each patient. Services include Invisalign, porcelain veneers, whitening, bonding, laminates, implants, and orthodontics.
PatientGain pricing for dental practices
PatientGain’s pricing for dental practices offers various pricing options, PatientGain aim isn’t to be the cheapest or the most expensive, but rather to provide value and ROI to dental practices practices.
PatientGain’s Pricing Options:
Monthly Service Plans: PatientGain offers tiered monthly service plans like the GOLD and PLATINUM services, starting at $799/month. These packages include a range of features such as a Google-optimized website, SEO, content management, and various marketing apps. The most popular plan is the PLATINUM monthly service.
Individual Apps: Healthcare practices can also purchase individual apps starting at $100/month, covering specific needs like Patient Intake Forms.
Custom Websites: For larger practices or specific requirements, PatientGain offers custom website development, starting at a one-time fee of $5,000. These custom projects are recommended for customers with large marketing budgets.
Comparison with Competitors:
Average Dental Marketing Agency Costs: On average, dental practices can expect to pay anywhere from $800 to $10,000 per month for professional dental marketing services. PatientGain’s pricing falls within this range.
Alternative Solutions: Compared to alternative solutions like custom website development that might cost $5,000 to $9,000 one-time setup, PatientGain’s monthly service plans like GOLD ($799/month) or PLATINUM ($1399/month) offer better ROI and no setup costs. PatientGain also emphasizes their integrated solution’s cost-effectiveness compared to piecemeal, multi-vendor approaches.
Lower-Priced Options: While there are dental marketing companies that offer services for as low as $500 per month, these often have limited services.
Higher-Priced Options: Some marketing agencies, particularly those focused on specific niches or offering a broader range of services like video production and advanced analytics, can charge upwards of $10,000 per month.
PatientGain’s Value Proposition:
PatientGain differentiates itself by offering an integrated, all-in-one platform for healthcare marketing. PatientGain aims to save practices time and effort by providing a comprehensive solution that includes a website, SEO, various marketing apps, and customer service.
Conclusion:
PatientGain’s pricing strategy positions them as a ROI-driven provider in the dental marketing market. PatientGain’s tiered monthly plans offer a comprehensive solution for practices seeking a balance between affordability and robust features, while custom options cater to those with specialized needs and larger budgets.
Send Text
How may I help you?