Web 3.0 For Medical and Dental Practices

Web 3.0 is almost here and we are seeing a transition on how things will change for providers in the USA and Canada. There is an emergence of apps based on blockchain and decentralized algorithms. For healthcare practices, the change will be slow, as there are a lot of questions about privacy, HIPAA, and access control based on roles. These changes will take many years to implement. From a marketing perspective, there will be more and more restrictions on what can be collected from users on the web. For example, Apple computers, iOS devices, iPhones, iPads, Mac users, etc, if they visit social media sites, there is very limited information that can be captured by Facebook, Instagram, TikTok, and other social media sites. This is more than likely to spread to other platforms like Google Search, Bing Search etc. Hence only the best and technologically savvy companies are likely to deliver value to medical practices like dental and medical practices.

For example, you will notice that familiar apps that we all use on a daily basis, will slowly start changing and will start using the web 3.0 fundamentals. We expect that all major app providers will transition their existing apps to web 3.0. However, like any new change, there will be new companies and disrupters. Most successful of the new disrupters will be acquired by the big companies, like Google, Facebook, Amazon, Microsoft, IBM (enterprise) etc.

How can you prepare?

1. Work with a company that is focused on healthcare only
2. Work with a company that is HIPAA compliant
3. Work with a company that understands Web 3.0 technologies
4. Work with a company that is aware of Web 3.0 trends and how to apply these trends to your digital marketing