Top Dental Marketing Companies in USA
U.S. health care industry spends $30 billion a year on marketing. There are over 2390 dental marketing companies in USA alone. These companies provide valuable services, strategy and technology to over 201,000 dentists. There are key areas that you, a dental practice manager, should ask a dental marketing company, before hiring them for your dental practice.
Top dental marketing companies should have a high-quality dental practice marketing plan. Such a plan is needed for anyone operating a dental practice or for any owner who feels like their current plan is not getting the results they want. Some of the benefits of this plan should include:
- Responsive website design
- Integrated Conversion Apps
- Mobile apps embedded into the dental website
- Secure, high-performance WordPress website
- Website should load in 3 seconds
- A/B tested designs with proven success
- High quality, SEO friendly content written by professionals
- Regular SEO updates
- Optimization of local SEO
- Website optimization to increase site speed
Ask dental marketing company: How does having a HIPAA-compliant WordPress hosting site help a dental practice?
Regardless of the field, all medical websites need to be HIPAA compliant. Our GOLD service plan will host your dental practice’s WordPress website on high-performance machines on the Google Cloud Platform. These high-speed servers are where a site is hosted using scalable memory, so your site’s growth can not be limited. Even though the Google Cloud Platform has some of the fastest platforms available, our team will test various WordPress templates to see which one will load the fastest for your content. We are constantly trying to improve site speed to ensure quick load time to improve the user experience.
Ask dental marketing company: Why should a dental practice be concerned with its Local SEO?
Local SEO for dentists must be optimized so a dental practice will appear towards the top of directories. PatientGain.com’s GOLD package will optimize the listing in local directories to improve local SEO. Local SEO is vital if a dental practice wants its business to appear on map results in search results. Many people using search engines will look at the top three map results first and may not even come back for the rest of the organic results. It is vital to appear in map results in the community a dental practice serves.
As for what directories a dental practice should be listed in. One could probably explore hundreds of different directories to create listings. However, that is very time-consuming, and only a few will impact a dental practice’s SEO scores and provide quality backlinks to its website. The most important directories to get listed in for a dental practice are:
- Google My Business Listing
- Facebook Business Listing
- Bing Business Listing
- Yelp
- Apple Maps
Ask dental marketing company: What are the benefits of a dental practice’s website SEO Optimized?
Search engine optimization (SEO) is a critical factor for getting a dental practice website to appear at the top of search engine results. 96% of all search engine users generally do not look past the first page of results. One of the best things about being at the top of organic search results is that they are free, and your competitors can not pay to place themselves above your site. The GOLD service plan at PatientGain.com includes top-notch SEO work to get your dental practice’s website on page 1 without paying for ads. No matter how masterfully done, SEO improvements take time to show results. While the entire process does take time, it is an excellent investment of time and money. We can show you what we have done for other dental practice clients.
Good SEO work will use both short-tail keywords and long-tail keywords. Short-tail keywords are three words or less, cover a broad topic, and have higher web traffic but lower conversion rates. Long-tail keywords are four words or more, focusing on narrow or specific issues, bring in lower web traffic, and have higher conversion rates. Long-tail keywords are also becoming more and more critical when it comes to voice search. People usually use voice search when they ask their smartphones, smart speakers, or digital personal assistants a question. This question tends to be four words or more. If a dental practice can match that long-tail keyword in their content, they are in an excellent position to be a top result.
Ask dental marketing company: How does technical SEO impact a dental practice’s website?
While many dentists and dental practice owners have heard of SEO, they may be less familiar with technical SEO. Many do not know what technical SEO is, why time should be spent on improving technical SEO, and how technical SEO impacts medical websites. This area of search engine optimization is a subset of a greater SEO picture but does not deal with the content or keywords on a website. Rather, it looks at some other internal and behind the scene features of a website to help improve it. From an aesthetic perspective, you may not see any actual difference between a site with great technical SEO or a site with poor technical SEO. Many dental practice owners do not have the background in web design to understand the aspects of this area of SEO, but the expert team at PatienGain.com has years of experience. Some of the areas of technical SEO we can address include:
- Optimize website speed – so it loads in 3 seconds or less
- Optimize URL s
- Navigation and site structure
- Breadcrumb menus
- Implement structured data markup
- Canonical URLs
- Optimize 404 Page
- XML sitemap optimization
- SSL and HTTPS
- Remove complex code
- Mobile friendliness
- Accelerated mobile pages
While many of these areas will not visually change a dental practice website, they will improve the user experience and help push additional website conversions.
Ask dental marketing company: How can online advertising help a dental practice get more patients?
A dental practice may not always have a good organic ranking for its site or a new service. This most commonly occurs when a new service or site is launched. While waiting for organic rankings to build, a website should engage in online advertising. This form of digital marketing can take place on Facebook, Instagram, Google, and other sites. Our experts at PatientGain.com know that not all campaigns are created the same. We can optimize and customize your online advertising campaign to fit your needs and meet your goals. We can assist with creating ads on Facebook, Instagram, and Google and launching Re-marketing campaigns, and engaging in advertising on mobile apps. The online advertising is managed by our staff and continually optimized so they perform as best as they can.
Even if a dental practice has great organic rankings, they should still consider having an online advertising campaign. Paid ads are the first thing a person sees when they search. By haulting paid ads, a dental practice gives up that space to a possible competitor. They are also making it cheaper for them to advertise since they are not competing in that space. This decision could peel away some patients meant for that dental practice. Finally, it can be a powerful visual for someone looking for dental care to see a dental practice in paid ads, map results, and organic results. While the budget can be smaller, it should not be eliminated.
Ask dental marketing company: How does a single marketing dashboard help a dental practice?
Many dental practices will use five to eight different apps for their marketing. Logging in and out of each app is time-consuming, and eventually, you may skip some now and again. PatientGain.com provides our clients with a single dashboard with all apps integrated for easy access. Any user or staff member with marketing responsibility can look at results when they need to when making business decisions. Let us show you what kind of dashboards other dentists have found incredibly useful.
Ask dental marketing company: How can Google Posts help a dental practice with its digital marketing?
If a dental practice has a Google Business profile (and it should), it can make Google Posts. These posts appear in search results underneath the profile for the dental practice. It is a great way to get messages to those searching online for a dental practice. The PatientGain.com’s dashboard will be loaded with helpful content based on your business’s services. Instead of logging into Google to create these posts, all an owner needs to do is log into their dashboard and “approve” the posts. Our Google Posts are customized for your location, and we have seen great conversion rates at other dental practices.
Ask dental marketing company: How can posting on Facebook help a dental practice?
Social media continues to play a significant role in patients’ everyday lives. Almost everyone has a Facebook profile today, and many dentists are finding that it is a great way to connect with their patients and keep them up to date. Like Google Posts, we can create posts with engaging, helpful content based on your dental practice’s services. Our localization engine has proven to have excellent conversion rates for these campaigns. We can customize and optimize your Facebook posting campaign to meet the needs of your dental practice.
Ask dental marketing company: Why should a dental practice use a reputation management app as a part of its dental practice marketing plan?
An excellent online reputation is critical for a dental practice. A new patient will look at the dental practice’s reputation when they are first considering it for their dental health. As such, a business needs to be proactive in acquiring as many positive reviews a possible. Waiting for positive reviews to trickle in organically will not help boost a reputation and, in turn, good organic results. PatientGain.com can help a practice use email, text (SMS), and even in-lobby kiosks to encourage patients to leave reviews. These apps will help maximize positive reviews while minimizing negative reviews for practice and are HIPAA compliant. We can direct people to leave reviews on Google, Yelp, Facebook, Healthgrades, and any other review site you feel is essential for your business.
Ask dental marketing company: How can a reviews app help a dental practice?
When a clinic receives positive reviews, they do not just sit there and wait to be found. Our review app allows dental practices to select which positive reviews are published on their website. They can highlight the most positive ones for patients to read and help make decisions. Another benefit of publishing positive reviews online is that it will help improve a site’s SEO. The regular rotation of these unique and engaging reviews can help!
Ask dental marketing company: How do blog posts on a website help a dental practice with its marketing plan?
Search engines love to see new and updated content on a website regularly. While a website can constantly improve their content, they get to a point where there is nothing left to improve. Adding a blog to a website is a great way to add new, engaging, authoritative, and unique content. PatientGain.com takes the chore of writing blogs out of your hands and places them into our experienced content writers. All an owner has to do is review them and click “approve” to add them to their website. Our blog posts will promote your dental practice’s services, brand, location, name, and staff. We write two blog posts a month for your business.
Ask dental marketing company: How can a dental practice use monthly email marketing campaigns to connect with its patients?
Email marketing remains a cost-effective way for dental practices to connect with their patients—the emails sent out must be engaging, practical, and informative. Simply emailing out a reminder to patients the hours of operation of dental practice are not going to be good enough. Also, emailing patients daily or weekly will not work for a dental practice. It will lead to high unsubscribe rates and spam reports. Instead, aim for an email newsletter once or twice a month. The experts at PatientGain.com can prepare 12 monthly newsletters and six seasonal newsletters ready to go with a click. Review the content and click approve from the newsletter app on the dashboard to have it sent to patients.
Ask dental marketing company: How can text alerts help a dental practice?
Text alerts are helpful for patients, but they can be just as useful to those running a dental practice. PatientGain.com can send owners and other managers text alerts from the dashboard when an urgent message is to be read. A practice manager can get alerts, almost in real-time, when there is a new patient lead or request for information. The faster someone gets to a patient’s request, the more likely they will make a conversion.
Ask dental marketing company: How do online promotions help a dental practice?
Online promotions help attract potential patients and generate appointments to a practice. PatientGain.com has a library full of rich and effective promotions that have proven effective at other dental practices. The key to any online advertising is to track its effectiveness effectively. Our app will help track conversion rates and generate leads for a practice. The click behavior of website visitors is tracked and will help improve the effectiveness of your campaigns.
Ask dental marketing company: Why should a dental practice track the new patients on their dental practice?
The operations of a dental practice can be improved when you know more information about the patients calling and visiting the facility. We can help a practice track various patient metrics such as:
- Why did they call?
- How long did the call last?
- How many calls were from new patients?
- How many calls were from existing patients?
- How many calls were not answered?
- What time of day did calls come in?
This insight is valuable and can help you determine how healthy marketing efforts are performing. It can also show you how effective staff is at engaging with patients or indicate if you are understaffed if significant amounts of phone calls are being missed.
Ask dental marketing company: How are online appointments helpful to a dental practice?
Today’s patients want more control over their healthcare decisions, and the ability to book appointments online through their phone or computer is desirable to them. We can provide a dental practice with a HIPAA-compliant appointment scheduling system. This system is integrated with our CRM, email marketing, phone tracking, and email marketing apps. Our online scheduling system can automatically send reminders to reduce missed appointment rates. It can also be integrated with Google Calendar, which many dental practices use to help themselves keep organized.
Ask dental marketing company: What kind of online payments can be accepted using PaitientGain.com?
Dental practices can accept MasterCard, Visa, Discover, and American Express on their websites and social media channels. Charges are secure, and owners will receive payments alert on their dashboard. Payments are integrated with Square and Stripe.
Ask dental marketing company: What kind of CRM is offered with PatientGain.com
We have an integrated Prospective Patient CRM available with our GOLD package that is HIPAA compliant. Dozens of features can help a practice to capture leads. It is integrated with our medical chatbot, social media, email marketing, phone call tracking, texting apps, and other parts of the website.
Ask dental marketing company: Why is a feedback app helpful for a dental practice?
Patients want to be heard, especially those who had a negative experience. A feedback app allows patients, regardless of their experience, to send feedback and testimonials to a clinic. Negative feedback will be sent back internally to the practice managers instead of being posted on social media sites.
Call our team today, and let us show you what we have done for other dental practices! We look forward to working with you!
The experts at PatientGain.com are standing by, ready to help you reach your goals and grow your business. Many of our dental practice clients go with our GOLD Service plan.
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