Medical Marketing & Patient Engagement Software Technology For Doctors
Patient Engagement Software Makes A Very Good Business Investment For Healthcare Practices.
The Internet has drastically changed consumer and patient behavior, and it is still changing every day. People today communicate very differently than they did even 10 years ago. Here’s a great example: A 50 year old father in the Silicon Valley calls his 22 year old daughter on the cell phone to wish her happy birthday on a Friday night from another city, and ends up leaving a voice message. Rather than calling him back, she gets upset and she texts him back, “Daddy why don’t you just text me or Facebook me? Why do you have to call me all the time?”
Today’s patients want and expect similar communication changes, but the majority of the clinic owners, practice managers, and doctors are still trying to engage patients like it is 1999.
Patient engagement software focused on outcomes for medical practices can improve efficiency, lower costs, and promote patient loyalty and repeat visitations. Many studies have shown that improved health outcomes have resulted by providing frequent touch points with patients. This goes beyond patient portals and the ability to provide patient history online.
Is Your Clinic Optimized For
Marketing your healthcare practice online can be difficult due to quickly changing technology, new trends, and new applications.
PatientGain.com’s Engagement Apps provide you with ready-to-run campaigns for all online mediums, helping you move your clinic to the cutting edge of online communication. PatientGain.com’s software has executed hundreds of thousands of campaigns for patient and customer acquisition and engagement. Top medical practices in USA use PatientGain.com as their platform of choice for their clinics’ online advertising, marketing, patient communication, and more.
By using PatientGain.com’s single vendor solution to run your online patient acquisition and engagement, you’re able to improve your daily patient counts and your communication with patients, while reducing your acquisition costs. We designed our software to be used by healthcare clinics and practices, and we’ve ensured that our solution is in compliance with HIPAA rules and regulations. PatientGain.com’s healthcare platform runs on secure servers and data-centers based in the USA, and all PatientGain.com apps and websites are HIPAA compliant. Additionally, PatientGain.com can provide a Business Associate Agreement (“BAA” ) with your clinic to accompany your service. To learn more, please Contact Us for details.
Boost Your Patient Engagement with PatientGain.com’s Healthcare Platform
Without any apparent alternatives, clinics and medical practices often have had to piece together their own solutions from multiple vendors and online strategy consultants. These patchwork systems are often expensive, unreliable, unstable, and don’t produce the results the clinic needs in order to sustain its growth. PatientGain.com’s customers have been able to replace five to eight different vendors with our platform, drastically reducing their costs while simultaneously improving their patient acquisition and engagement. PatientGain.com’s simple-to-use and turnkey GOLD and PLATINUM packages help doctors and clinic owners grow their business easily, so they can focus on treating their patients instead of their online strategies.
Our healthcare solution is used by your industry leaders to help them grow their businesses. They trust PatientGain.com to help their best clinics increase their revenue, generate more patients, and improve their communication with patients. Our platform not only provides our customers with the software needed to improve their patient acquisition, but also helps these clinics utilize new strategies to ensure they execute a comprehensive and effective online approach.
6 Key Pillars of Healthcare Medical Marketing for Physicians & Dentists. Used by the Top Clinics in USA and Canada.
Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me” and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device. You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss. There are millions of ways patients search and look for your services, every day, however, majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider. The following information applies to telemedicine physicians, dentists, surgeons, pediatrics, medical spas, pain management, functional medicine, primary & urgent care, cardiologists, podiatrists, addiction medicine, regenerative, wellness, therapy, OBGYN, integrative medicine, dentists, dermatologists, IVF & reproductive, pharma, bio-tech & many other medical practices.
6 Key Pillars of Healthcare Medical Marketing
Pillar No 1 - Patient Trust is the Foundation of Medical Marketing Success for Your Practice.
Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews.
Pillar No 2 - Medical Practice's Website.
Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic's practice. Moreover your website should always build your brand.
Pillar No 3 - Medical Practice's Online Reputation.
Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.
Pillar No 4 - Medical Practice's Online SEO and Advertising.
SEO and Advertising. Having a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind. Advertising on Google and Facebook will further improve your patient acquisition. SEO is for your long term success and online advertising on Google, Facebook and Instagram can provide your healthcare practice with immediate patients and clients.
Pillar No 5 - Medical Practice's Social Media Strategy.
Social media strategy to engage with existing and potential patients. Key strategies include
1) Installing intelligent apps on your Facebook business page
2) Posting weekly on Facebook business page
3) Posting daily on your Google Posts.
4) Advertising on Social Media - Start with Facebook
Pillar No 6 - Medical Practice's Patient Communication Strategy.
Effective patient communication strategy. Here is a great starting list
1) HIPAA compliant communication from your website - Allow patients to contact you multiple ways and 24 x 7. This will improve your total patient count.
2) Medical Chatbot that works for your practice 24 hours a day, and stores information in a HIPAA compliant CRM database. Very effective app for engagement of potential and existing patients.
3) SMS-Texting from your website. Over 82 percentage of your patients visit your website from mobile devices. Allow your website visitors to send you texts/SMS from your website
4) EMR integration
5) Monthly Email marketing
6) Daily posts on Google Business Page
7) Weekly posts on Facebook
8) Monthly promotions offered
9) Conversion technology and techniques to build your content strategy on highest conversion keywords and subjects
SIX PILLARS OF HEALTHCARE MARKETING
This is the GOLD Solution From PatientGain