Medical Marketing & Advertising For Aesthetic Clinics & Medical Spas
Proven Online Marketing Costs $599/mon – No Contracts and Immediate ROI. Hundreds of Practices Like Yours Enjoy Awesome Support and Great ROI.
Thousands of practices struggle every day to fill their calendar with patients.
PatientGain.com, a healthcare software and medical marketing company, has implemented thousands of advertising and promotional campaigns, coast to coast. We have found that thousands of aesthetic clinics & MedSpas struggle every day to fill their calendar with patients. Many doctors question if it is ethical to advertise, and some grow their business based on referrals only.
Medical Marketing Focused Website
A professionally designed website lets your aesthetic practice create a sense of assurance and confidence. As a new prospect patient visits your site, they make a decision in the first 14 seconds to continue reading your site, view more information about your services, or leave your website and look elsewhere. This is where patient conversion techniques and website A/B testing come in play to help grow your business. You can spend thousands of dollars each month on paid online ads, SEO efforts, promotions, and other marketing plans, but if your website is not optimized for conversion you’ll often still fail to convince website visitors to take action and contact you. Some website designs are very attractive, especially in the eyes of their creator and the clinic owner, but they may still not be effective at generating new patients. The secret of online patient conversion is intense A/B testing for each website design, and placement of different “objects” in a way that causes a visitor to take an action. Sometimes you may not love the look or “design” of a conversion website, but it is often the best approach to attract new patients. When choosing your website, it’s important to remember that statistical data does not lie.
With PatientGain.com’s GOLD or PLATINUM Packages, we provide your clinic with a free conversion website that’s completely integrated with PatientGain.com’s healthcare apps. Below is a real example of an PatientGain.com website in action for one of our customers.
Physicians and Practice Owners have Vastly Differing Levels of Promotional Experience
Some clinics have taken small steps to improve their online advertising and marketing strategies. Others are not sure if advertising, and specially online advertising and marketing, will produce results for their clinic. Physicians and practice owners have vastly differing levels of promotional experience and sophistication which can be summarized as follows:
Three Levels of Online Marketing Adoption by Clinics
Marketing and advertising are considered as an after-thought that can be managed by staff members like the front office staff or administrators. The general viewpoint of doctors’ offices at this level is that with any kind of basic or free website, new patients looking for their services will be automatically directed to them via Google, Bing, Yahoo, or other online search channels. However, this perception is far removed from the reality of their situation. Without a strategy and software tools, these practices won’t be able to be seen by potential patients online, or convert the few visitors that find them.
Practices at this level have reached acceptable average daily patient counts. They have a clinic admin working with a local web-designer, and have put up a nice looking website, but there is no focus on online success and building a strategy to drive new patients every day. These doctors hope that because they’ve worked with a contractor to build a website, it naturally result in steady and predictable patient generation and clinic growth. Some of these practices may be doing some online advertising on Google, trying email marketing, or have put up a Facebook page for their business. This is a good starting point, but most practices don’t execute these strategies at an effective level, where they are creating growth in their patient counts. The internet is where your competition acquires their new patients, and to ensure that your practice remains competitve you need an online marketing approach that is effective. To protect your business’s health, your practice need more than a website; you need a partner with healthcare marketing expertice, intelligent software, and a comprehensive online strategy for your practice.
Doctors and pratices at this level understand that an online strategy is the most effective method by far to grow patient volumes, and build their business’s profitability. Driving patients to your door, and out-performing the competition on the internet, requires a depth of online marketing expertise, effective software, and a profound understanding of medical practice operations. Clinics and doctors often have to enlist outside help in order to execute an effective online strategy, but the combination of skills, knowledge, and tools necessary to do so is found among very few marketing or advertising companies. However, healthcare industry leaders like Doctors Express, and many successful single and multi-location clinics, use PatientGain.com’s Healthcare Platform to drive their clinics’ growth. PatientGain.com’s software enables our customers to painlessly acquire new patients, effectively communicate and engage with their patients, and grow their business.
Thousands of medical clinics struggle every day to fill their calender with patients. They have a great location, dedicated professional medical staff, proper equipment, many hard earned certifications and qualifications. They also have a nice looking Website. However what they lack is a sophisticated online marketing software and expertise. These days having a nice looking website is not enough to generate new patient clients. If your clinic needs to retain existing patients for repeat services and procedures, then you need additional strategies and intelligent software. PatientGain.com has 20+ applications designed just for this. These applications are used by the best and brightest healthcare companies from coast to coast.
4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices
These apps have been used by hundreds of successful healthcare providers.
Medical Marketing App No 1. Acquire Positive Reviews From Patients Who Have Already Liked You.
Medical Marketing App No 2. Allow Patients Who Are On Facebook To Request An Appointment
Medical Marketing App No 3. Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion
Medical Marketing App No 4. Use Facebook Posting App For Doctors & Medical Practices
Jumpstart Your Healthcare Marketing Using Social Media. Start Posting on Facebook Using Automation and Medical Content Designed Just for Your Specialty. Patientgain.com Provides Medical Marketing Content for Your Medical Services.
Most of the doctors and medical marketing staff at practices do not have time to attend to daily and weekly postings on Facebook and other Social Media. PatientGain.com’s Facebook Posting App includes content created for you. You simply need to approve the content. See more details here.
8 Strategies That Work for Physician Marketing
- Awesome website – must be intelligent and focused on conversion. Intelligence means conversion tracking CRM for your website. 88 percent of the patients looking for medical services will contact you by calling you or simply finding you on a map. Majority of the time it is Google Maps. To read more about Conversion Websites for doctors, please click here.
- Google SEO Optimizations for specific keywords, like “Urgent Care OKC” – in this case a patient is looking for an Urgent Care in Oklahoma City. To read more about SEO for doctors please click here.
- Google Local Optimizations. To read more about LOCAL SEO for doctors please click here.
- Content of the website. To read more about Content Marketing for doctors please click here.
- PPC Advertising (specifically Google PPC). To read more about PPC for doctors please click here.
- Facebook Advertising. To read more about Facebook Advertising for doctors please click here.
- Monthly Email Marketing. To read more about Email Marketing for doctors please click here.
- Patient Reviews Marketing & Reputation Management – Minimize negative reviews, Maximize positive reviews. To read more about Reputation Management for doctors please click here.