Medical Website Design Company Offers Tips

Medical Website Design Company Offers Tips and Guide For Doctors

Wondering Whether Your Medical Website Design Needs a Refresh? 8 Signs It’s Time To Upgrade!

Your healthcare website will make or break the success of your medical practice. Much like the appliances in your house, eventually, you are going to need to upgrade your medical practice’s website.

The longer you wait to update your website, the more potential patients you will miss converting into long term patients. They will instead choose one of your competitors because their websites are better looking and more geared to converting website visitors into patients. Below are eight telltale signs that it is time to upgrade your healthcare website.

Website Not User Friendly on Mobile

Your website may look great on a desktop computer. How does it look on a mobile device or a tablet? Can patients accomplish the same tasks on a smartphone and tablet with the same ease they can on a desktop computer? If not, then you have a problem. Today, the majority of current and potential patients are going to view your website at some point on a smartphone or tablet. Your website MUST be optimized for mobile devices. Do not convince yourself that patients, “Will simply come back to my website when they get home.” Sure, they might. Or they might go to the next choice in search results and choose your competitor who’s website is prepared for mobile visits. Websites on mobile devices must load quickly, provide the same functionality as the desktop version, and be user friendly.

References To Events and Updates From Years Ago

When was the last time you read through your website? Every now and again, read through your site. Check to see if there are references to past events that are still relevant to your medical practice. If you won an award in 2010 or participated in a community event in 2012 and never did either of those things again, consider if this information is still vital for patients to know. If you won the award multiple times over the years, it would be fine to list out each year you won, or if you sponsored an event every year in the past, that is much more relevant and helpful for patients to know. In addition to specific dates being mentioned, check the language and tone as well. If you “recently moved to our new facility” 3 years ago, it would be best to change the language to “We’ve operated out of our current location since 2017.”

Finally, check any pages that mention staff and doctors. This would first include your doctor or staff bio page if you have one. When you have new doctors join your practice, you will want to add them to that page. When a staff member or doctor leaves, you should remove them. With that in mind, check other service pages and picture galleries to see if there are any references to any old employees that should be updated.

Talks About Services No Longer Offered

The services you offer at your clinic should be reasonably steady, but if you add one or two new services throughout the years, make sure they are added to your website with solid, enga. This will help your overall SEO for people looking for services in your area and will only boost your rankings. If any service has seen an update with new tests, equipment used, or symptoms, patients should be looking for; those pages should be updated as well. Finally, if any services are no longer available or now have limited availability, those changes should be reflected on your website. An updated website will help keep your patients better informed and help boost your overall rankings online.

Pictures Are Out Of Date

Check to see if the pictures on your website are still up to date. If you use actual images of staff and your building, ensure they are relatively current. If a tree in a picture in front of your clinic is just a sapling but is today towering over your building, it may be time to update that snapshot. Look at any pictures of the interior of your facility and make sure the paint and furniture are the same. If either has been updated or changed, it is time to update and improve those pictures. 

Do you have to update the pictures if you use stock images? Generally, it is a good idea to review those pictures as well. While stock photos may have a slightly longer useful shelf life than actual images of your facility, even over time, they can look somewhat dated. If you look at stock photos from the 1980s, 1990s, and also the 2000s, it would be difficult to use those photos today and say they are “current.”

No Medical Engagement Chatbot

Medical Engagement Chatbots are becoming more and more popular on the medical websites. You do not want to be among the last to embrace this new technology in your area. A chatbot is a program that engages with a website visitor and mimics a real-life conversation with someone. Chatbots are used to answer the most frequent questions or requests a patient would call into the clinic to get answers. Ideally, this should free up the time for your staff to help those with more complicated problems and quickly get information to the website visitor who requested it. For any question or task beyond the programing of a chatbot, it can then capture contact information for staff to follow up on when they can. 

No Simple Way To Leave Reviews

Reviews of your medical practice are as critical as your website. You can facilitate the collection of reviews by installing a review app on your website. This app will ask a patient for feedback on their visit to your clinic. For those who give positive feedback, they can then be redirected to leave a review on Google. For those with neutral or negative feedback, they can be sent to an internal feedback form where they can then let you know why their experience was not positive. This gives you a chance to correct an issue and hopefully help that patient change their opinion into a positive one before they leave a 1-star review.

No Specials and Deals Posted

Patients, much like all other consumers, are always hungry for deals and specials. These deals and specials must be managed with care so they can be honored without exception. If someone believes they have a bargain, but then find out it can not be used, it often causes a very negative experience for that patient. Installing a Specials and Deals app on your website allows you to manage, track, and collect contact information from those looking to save some money. You can use this contact information to follow up with them later and market other products, services, or specials.

Online Appointment App

Providing a way for a patient to make their appointment will only increase the likelihood of website conversion of any visitors. An online appointment app that is connected with your patient database allows you to fill time during your hours of operation even when you are closed. If someone can make an appointment at 3 am to be seen the following day, they will! An appointment app never takes a day off or goes home at the end of the day. It allows your website to work for you when your entire staff is asleep. If you do not have an appointment app taking appointments after hours, and your competitor does, there is a good chance you will lose a potential patient to that competitor.

Examine these eight areas of your website, and if you feel anyone applies to your current medical practice’s site, it is time for an upgrade! The experts at PatientGain.com are ready to help you achieve your goals and update your website!

6 Key Pillars of Healthcare Medical Marketing for Physicians. Used by the Top Clinics in USA and Canada.

Your patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pediatric urgent care near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific MedSpa service like “Coolsculpting clinic near me” for non-invasive weight loss.  There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider.

6 Key Pillars of Healthcare Medical Marketing

Pillar No 1 – Patient Trust is the Foundation of Medical Marketing Success for Your Practice.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. From medical marketing perspective, Patient Trust starts from the moment they land on your website or read your online reviews. 

Pillar No 2 – Medical Practice’s Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic’s practice. Moreover your website should always build your brand.

Pillar No 3 – Medical Practice’s Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.

 

Pillar No 4 – Medical Practice’s Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition.

Pillar No 5 – Medical Practice’s Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

3) Advertising on Social Media – Start with Facebook

Pillar No 6 – Medical Practice’s Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website

2)  HIPAA compliant communication from Facebook. 

3) SMS-Texting from your website 

4) EMR integration 

5) Monthly Email marketing 

6) Daily Posts on Google Business Page

7) Weekly Posts on Facebook 

8) Monthly Promotions offered

9) Conversion Technology and Techniques 

SIX PILLARS OF HEALTHCARE MARKETING

This is the GOLD Solution From PatientGain

What Is Content & Why Is It Important?

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices.

PatientGain.com platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from PatientGain.com. 

PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?