Medical Website Content Marketing Strategy

Content is vital for the effective marketing of your medical website. If you are writing content for a medical site, there are some essential tips you should use to get the most out of your writing. High quality SEO content is included in GOLD service $599/mon for your medical practice

Content is vital for the effective marketing of your medical website. If you are writing content for a medical site, there are some essential tips you should use to get the most out of your writing. If you are not a good writer or do not have experience in content writing, hire the experts at We have a deep bench of a top-notch medical content writer who can help create unique, authoritative, and SEO friendly content for your website. Call and set up an appointment today! For those who want to take a crack at it, keep these points below in mind when writing.

Medical Website Content Marketing
Medical Website Content Marketing

6 Tips For Medical Website Content Marketing


Tip No 1. Start With The End In Mind

The phrase, “It’s not about the destination, it’s the journey,” should never be applied to content writing. No one wants to read content that meanders before it ever gets to a point. Your content needs to have an end, and knowing how you want to end your content will help guide you in your writing. It will focus your efforts on a topic, be it a service, treatment, or other health information. The H1 or Heading 1 part of your content should include the primary keywords you want to focus on in the content. For example, if this page is about Sports Physicals, then “Sports Physicals” should be inside the main Heading 1 title.

Tip No 2. H1 (Heading 1) Has The Main Target Keyword, H2 (Heading 2), should support it.

Good content pages have both an H1 and an H2. The H1 will be the main title with the critical keyword or keywords you want to highlight. H2 should have additional information that complement the H1 or offers additional information to support it. Both the H1 and H2 should appear before the central part of your content. For exceptionally lengthy content, use H3 (Heading 3) titles to separate your content into different sections, each one addressing a specific them or aspect of the topic.

Tip No 3. Grab A Reader’s Attention With The First Paragraph

Your content might be the most fantastic content ever written by a human being. However, if people lose interest after the first few sentences, they will never get a chance to read everything! Start your content with a short, persuasive paragraph that addresses the reader directly. Use powerful words and ask questions you think your target audience would ask and use in a search engine to find information. This will help boost your content’s SEO value and grab a reader’s attention for the rest of your content.

Tip No 4. Consider Using An Image Or Video

Using an image or video can be a powerful way to connect with a reader and convey information. For an illustration, consider a picture that is on topic and relates to the content. If you are writing about the x-ray services you offer, show a picture of someone receiving an x-ray. If possible, this should be a high-quality photo of your x-ray machine at your medical practice. Showing readers precisely what they should expect will go a long way toward making your writing credible. Another image you could use, although more challenging to create, is an infographic. An infographic is a graphic that conveys information to the reader. You often see them in newspapers or online news, but they can be used very effectively in your content.

If you choose to use a video, it should be short and to the point. You should not have a video on your content page so long that someone will have to make popcorn to view it all. It should be embedded into your page and hosted elsewhere so as not to decrease the load time of your website. Do not place it too far towards the top to take away from anything you have written. A medical video should complement your page, not be the center of attention. 

Tip No 5. Flush Out The Rest Of Your Content Page With Examples, Testimonials, and Other Useful Information

To round out the rest of your content page, every additional paragraph should be used to support the main target keyword you’ve selected. Expand further on the topic and give potential patients more information about the subject. Be careful not to use the language they do not understand. Some medical practices make the mistake of using words shared in the medical field, but everyday people may struggle to comprehend. If you have offered a service for many years, offer the best reviews or testimonials of the service for others to read about. Finally, provide some additional pictures that help convey the topic and support the target keywords. (Pro-tip: Don’t forget to use the Alt-Tags to describe the images to search engines.)

Tip No 6. Include A Call To Action

Many novice medical content writers will miss this vital aspect of their writing. After writing all they know about a topic, a reader will ask themselves, “Now what?” Instead of leaving them with a question, answer it with a call to action. In most cases, your content is going to want a website visitor to become a patient. Clear instructions on the next steps to get more information or make an appointment should round out your content writing. If you have online appointments or telemedicine available at your medical clinic, include a direct link there in your content that will take a reader right to that webpage. The less scrolling or clicking on a menu to find where they need to go, the more likely you are to convert them into patients. Whatever the call to action is, it should be obvious, stand out, and it never hurt to have a “Button” for someone to click on.

These six tips for medical marketing content writing go a long way to help you craft great content for your website. The experts at can help create content for your site to help promote your medical practice. Great medical content will be valuable from an SEO perspective, and care needs to be put into writing it. Call today, and our expert medical writers will get on the job for you to create, update, or expand on your chosen topics.

We look forward to working with you! 


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PatientGain highly recommends medical websites on WordPress. WordPress powers 35% of the internet in 2020 – Worldwide. Fast loading medical sites. GOLD service includes website.

What makes fast loading websites? 

11 Steps to make your medical website fast.

  1. Network: Extremely fast network, Example: Google Premium Network
  2. Protocol: HTTP/2, QUIC, HTTP/3
  3. Server: Very fast servers, Litespeed Enterprise 
  4. PHP: Fast PHP processing, PHP LSAPI ProcessGroup 
  5. CDN: Fast CDN, Example: Google Cloud CDN 
  6. DNS: Fast DNS providers, Example: Google Cloud DNS
  7. Scalability:  As you receive more traffic, the system should scale
  8. Disk: SSD – A solid-state drive (SSD) is a newer, faster type of device that stores data on instantly-accessible memory chips
  9. CPU: Google Cloud N2 instances (Example)
  10. Template used for WordPress: This is also very important (Template should not make unnecessary round trips)
  11. Optimized Images: Use smaller images for mobile sites – WordPress offers this setting. Google also reads your mobile site first for SEO rankings. Google also measures how fast your mobile site loads.

Read more about HIPAA compliant WordPress websites for doctors. 

Read more about examples of WordPress websites for doctors. 

What Is Content & Why Is It Important?

1) Text, words and sentences – useful information for the reader.
2) Images with relevant tags and links
3) Videos, diagrams, and other visual aids that support the main headings, sub headings and actual paragraph text.

This information is consumed by your prospect and existing patients in the form of Website pages, Blogs, Facebook Posts, Email Newsletters, Images on Instagram, Feeds on Twitter, SMS text messages on mobile devices.  Hence your medical marketing content should be interesting, attractive, useful, and provide value to your prospect patient or an existing patient. Unique quality content on your own website is the single most important factor for higher SEO rankings for doctors and medical practices. platform contains 6 different apps that help you with Content Marketing. Medical Content Distribution Engine is new product from 

Healthcare Advertising VS Healthcare Marketing

Many healthcare professionals confuse Healthcare Advertising  with Healthcare Marketing.

Advertising is just ONE of the many “things”, “programs” or “techniques” launched to achieve a successful Marketing Program.  So Medical advertising is one, but very important part of Medical Marketing for a practice.  For example if you are a pediatric physician with focus on urgent care for children, and your goal is to acquire more patients, you may want to “market” your practice in 20 mile radius for potential parents of patients who may seek Pediatric Urgent Care.  For this effort you would typically  have many things to do :

Step 1: Sign for the building
Step 2: Business cards
Step 3: Doctor’s bio printed and promoted to local primary care physicians
Step 4: Providing free “meet-and-greet” for parents of potential pediatric patients
Step 5: Collaboration with local schools for “low-cost” physicals for school athletes 
Step 6: Mail drop in 5 mile radius using USPS mail and flyers for parents of potential pediatric patients
Step 7: Networking with other local businesses close to your own location
Step 8: Using social media campaigns
Step 9: Making the lobby of the clinic a pleasing place for parents of potential pediatric patients and for children
Step 10: Referral program to market using existing for parents of potential pediatric patients
Step 11: Launching your online strategy to market your practice
Step 12: Offline advertising offline for your healthcare practice
Step 13: Online Advertising for your healthcare practice

Healthcare Advertising Defined

Advertising for doctors can be offline or online. Offline advertising for doctors refers to Billboards, Newspapers, Paper Yellow Pages, Ads in Cinemas, Radio Ads.  

Online Advertising for doctors refers to advertising focused on internet based mediums. For example:

  1. Google search advertsing
  2. Facebook display ads
  3. SEO / Search Engine Optimizations
  4. Website conversion techniques to improve the actual patients generation from your website
  5. Advertising on Instagram 
  6. Email marketing
  7. SMS/Text based marketing
  8. Display advertising 
Online Medical Marketing