Top 10 Medical Marketing KPI’s – Key Performance Indicators
Many Practice Managers Often Confuse Medical Practice’s Objectives and Goals with Medical Marketing KPIs and Healthcare KPIs & Metrics
Goals and Objectives for your medical practice can be as follows: (these are examples)
- Increase daily patient count at location in Palo Alto California by 20 patients per day in the next 12 months
- Increase patient satisfaction by 30% at location in Palo Alto California in the next 12 months
- Reduce patient acquisition costs by 10% at location in Palo Alto California in the next 6 months
10 Most Important Medical Marketing KPIs
In order to achieve these goals, objectives or desired business results, the practice manager or medical director of a practice has to typically consider “how” to achieve these desired goals. Next step to select medical marketing software,medical marketing vendors, service providers and medical marketing consultants for these various tasks. Sometime the practice manager or medical director has enough resources like an internal staff who can oversee these initiatives and provide status to the practice manager or medical director. Once the practice manager or medical director has established a medical marketing strategy, he or she has to come up with KPIs to measure ongoing progress and success of each area.
Working with hundreds of healthcare providers, PatientGain.com has established that there are 10 key KPIs for your medical marketing strategy. These are built into you PatientGain.com’s Medical Marketing Dashboards.
Most Important KPIs. There are many – actually hundreds of ways to measure what happens online to promote your practice/clinic. Some of them are simply “noise”- We recommend the following list as a best practice. It has worked for hundreds of medical practices across the US and Canada.
- Actual Patient Count – no one will question you if your actual patient count increases
- Number of phone calls – 73 percent of patients still want to “call you”
- Appointment requests/inquiries – Using apps on Facebook and your mobile site allow patients to request an appointment
- Local SEO Rankings – Extremely important to optimize Google, Yelp and Facebook business pages
- Organic SEO Rankings – Identify your top 10 key words, and measure your performance. Then expand and go beyond the top 10.
- Online Advertising & PPC Data & Metrics. Capture GEO locations, demographic data for better targeting
- Engagement Data – Social Media – Facebook Posts
- Mobile Engagement Data
- Emails Marketing
- Non-Social Engagement
Your Patients Are Online. They Are on Facebook, Google, Mobile, Email, Blogs and Your Mobile Website! Use PatientGain.com’s Apps to Push Content to All Mediums.
Medical Marketing ROI Calculator & Examples
Example 1. Primary Care Physician with a Walk-In Clinic
Review of a real customer. Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients. However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.
In this case, Doctor Jones had to focus on new patient acquisition. She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon. The results have been as follows:
Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website. 135 phone calls received in the first month. 116 unique phone calls.
Dec 2016 – 434 phone calls received in the 2nd month. 388 unique phone calls.
Jan 2017 – 621 phone calls received in the 3rd month. 534 unique phone calls.
Feb 2017 – 518 phone calls received in the 4th month. 419 unique phone calls.
Mar 2017 – 599 phone calls received in the 5th month. 450 unique phone calls.
Apr 2017 – 697 phone calls received in the 6th month. 541 unique phone calls.
May 2017 – 801 phone calls received in the 7th month. 643 unique phone calls.
By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day. Mission accomplished.
8 Strategies That Work for Physician Marketing
- Awesome website – must be intelligent and focused on conversion. Intelligence means conversion tracking CRM for your website. 88 percent of the patients looking for medical services will contact you by calling you or simply finding you on a map. Majority of the time it is Google Maps. To read more about Conversion Websites for doctors, please click here.
- Google SEO Optimizations for specific keywords, like “Urgent Care OKC” – in this case a patient is looking for an Urgent Care in Oklahoma City. To read more about SEO for doctors please click here.
- Google Local Optimizations. To read more about LOCAL SEO for doctors please click here.
- Content of the website. To read more about Content Marketing for doctors please click here.
- PPC Advertising (specifically Google PPC). To read more about PPC for doctors please click here.
- Facebook Advertising. To read more about Facebook Advertising for doctors please click here.
- Monthly Email Marketing. To read more about Email Marketing for doctors please click here.
- Patient Reviews Marketing & Reputation Management – Minimize negative reviews, Maximize positive reviews. To read more about Reputation Management for doctors please click here.
Summary for Online Success For Doctors
These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others. Contact us so we can help you and view details GOLD package here.
4 Key Apps For Facebook Marketing For Doctors and Healthcare Medical Practices
These apps have been used by hundreds of successful healthcare providers.
Medical Marketing App No 1. Acquire Positive Reviews From Patients Who Have Already Liked You.
Medical Marketing App No 2. Allow Patients Who Are On Facebook To Request An Appointment
Medical Marketing App No 3. Allow Patients Who Are On Facebook To See Your Promotions and Redeem a Promotion
Medical Marketing App No 4. Use Facebook Posting App For Doctors & Medical Practices, To Post Unlimited Posts - Content Provided to Doctors and Medical Practices
PatientGain.com is a certified premier google partner for healthcare.
To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.
To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.
To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.
To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.
To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.