Medical Marketing EMR Connector
Improve Your Medical Marketing By Using Hidden Patient Data in Your EMR and Practice Management System.Easily connect your EMR with PatientGain’s Medical Marketing platform. EMR connector software allows your patient data to be transferred to PatientGain’s multi-channel marketing solution. Business Associate Agreement (BAA) is included.
There is no doubt that there is hidden gold in your EMR or Practice management System. For example Dr Mo has a pain management practice – he has operated this clinic for the last 18 years. He is extremely well regarded by his peers and his business has flourished due to referrals from existing physicians. But since last 2 years, he has also seen more competition. And his practice has not increased. For this reason, he is now open to looking at different Medical Marketing platforms. See use case details below.
Improve your medical marketing by using hidden patient data in your EMR and practice management system.
There are 3 main ways to integrate with your EMR.
1) EMR file reader (including CSV Files) – App provided by PatientGain
2) EMR API integration – EMR provides access to API – App provided by PatientGain
3) Google is now offering EMR data in Google’s secure cloud (Google Care Studio). Using FHIR connector, our EMR connector can integrate with most companies.
EMR Connector is is available to PatientGain customers.
Dr Mo’s pain management practice – he has operated this clinic for the last 18 years has over 19,000 patients in his EMR system. A quick report run on the EMR revealed that only 3300 patients had Email addresses or cell phones for texting. This is normal and expected, as doctors typically have not collected patient’s Emails or cell phones in the past. This entire list is loaded into PatientGain’s Medical Marketing system using the EMR connector. During the load process, the duplicates were cleaned, and each Email was checked against thousands of corrective Emails to clean the Email data. Once this step is done ( usually takes few hours ) the system is now ready for Marketing.
EMR patient data can be used for 1) Monthly Email marketing 2) Social media marketing 3) Review requests 4) Promotions 5) Recall campaigns 6) Referral campaigns. In addition to the EMR data import, PatientGain’s marketing apps are added to your website, and captures leads from multiple apps and saves them in the builtin patient CRM.