How to Market Integrative Medicine Practice

How to Market Integrative Medicine Practice

Medical marketing for your integrated medical practice can be confusing and difficult. There are 6 key strategies included in digital marketing GOLD service, costs $699/mon.

In the past, medical practices simply needed to  build relationships for referrals and get an advertising contract with  a local yellow pages company and they would get constant flow of new patients.  However things have changed. For example, over the past 10 years, there has been constant move to digital mediums.  Including social media, search engines and more recently mobile.  

For example, if you are chiropractic practice, and your strategy is convert your practice to a medical practice and focus on patient care as a comprehensive approach so you can treat the whole patient, not just the disease, your strategy is to educate patients on how you are different and you want to promote three specific areas: 

  1. Promote each service area – meaning that patients look for specific keywords and phrases for certain “things” not knowing that there is a such a wonderful medical facility like yours. 
  2. Promote your brand – Name of your practice, its location, it’s uniqueness, its patient reviews.
  3. Promote your providers. 

Your prospective patients start their journey to find your medical services in many ways. They may have immediate need for specific service, like a parent looking for a “pain clinic near me”  and over 78 percentage of the time they will go to Google and search. And majority of the time, this is done on a mobile cell phone device.  You may have a client looking for specific service like “Spinal Cord Stimulation”. There are millions of ways patients search and look for your services, every day, however,  majority of the patients use online mediums like, Google, Facebook, Instagram, Yahoo, Bing etc to find a medical service provider. Our data shows that if you dominate Google SEO with some budget for Google ads, you will see an excellent ROI (Return On Investment) and you will be a fan of our service.

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Pillar No 1 – Medical Practice’s Foundation.

Provide excellent patient care and medical services to your target patients. Treat every patient like they are your first patient. Healthcare practices who focus on high customer/patient service have a solid foundation. 

Pillar No 2 – Medical Practice’s Website.

Your website is the face of your practice. Your website can be an asset or a liability. Your website should look and perform better than your clinic’s practice. Moreover your website should always build your brand.

Pillar No 3 – Medical Practice’s Online Reputation.

Your online reputation – Number of 5 star reviews on Google is the most impactful strategy you can employ. Facebook, HealthGrades, Yelp and other sites are also important however Google Reviews ranking of 4.3 or higher with 100 or more reviews will make a huge impact on your business. We have seen the data and we are excited to help you achieve this.

Pillar No 4 – Medical Practice’s Online SEO and Advertising.

SEO and Advertising. Having  a nice website is a Step 1 – But if you are not improving the SEO on a monthly basis, you will be left behind.  Advertising on Google and Facebook will further improve your patient acquisition.

Pillar No 5 – Medical Practice’s Social Media Strategy.

Social media strategy to engage with existing and potential patients. Key strategies include

1) Installing intelligent apps on your Facebook business page

2) Posting weekly on Facebook business page

3) Posting daily on your Google Posts.

4) Advertising on Social Media – Start with Facebook and Instagram

Pillar No 6 – Medical Practice’s Patient Communication Strategy.

Effective patient communication strategy.  Here is a great starting list 

1) HIPAA compliant communication from your website

2)  HIPAA compliant communication from Facebook. 

3) SMS-Texting from your website 

4) EMR integration 

5) Monthly Email marketing 

6) Daily Posts on Google Business Page

7) Weekly Posts on Facebook 

8) Monthly Promotions offered

9) Conversion Technology and Techniques – For example Medical ChatBot and 2-Way Texting app 

Medical Marketing Chatbots For Improved Patient Satisfaction and Conversion to Appointments

What is a Medical Chatbot? A medical chatbot is designed to have a conversation or a discussion with a real patient. Simply, from the view of a doctor or a medical practice manager, a chatbot is nothing more than software based on AI algorithms (Artificial Intelligence)  that will perform automatic tasks within given parameters. 

Generally in the medical industry there are 2 types of chatbots.

1. Medical Marketing ChatBots 

Designed to convert a visiting patient (on your website) to a paying patient. These are called Medical Marketing ChatBots. They are not designed to diagnose any specific medical conditions. They have 2 important roles.

A) Existing patient – direct them to a specific information. Like how to reach the office after hours. Access to patient portal etc. 

B) New potential patient – as a potential patient lands on your website, you have 15 seconds to engage them. So the medical marketing ChatBot should “walk” the potential patient through specific questions and steps so they can eventually become your patient.

2. Medical Symptom ChatBots 

Health chatbots ask patients a series of questions – so the ChatBot can understand basic information, the condition of a patient – this is very much like the front desk staff in a clinic, who would ask 1) Do you have a fever? 2) Are you in pain? so to understand their symptoms and then the ChatBot sends the data to doctor, who can provide diagnoses and prescribe medicine in real time.

PatientGain.com is a proven medical marketing solution, includes apps, websites, SEO, HIPAA compliance and account management.

To learn about What is the Foundation of Medical SEO (Search Engine Optimization) for Doctors 
To learn about How SEO Works For Doctors Websites, this is a good starting page. 
To learn about Short-cut SEO for Medical Practices, this is a good starting page.
To learn about Pricing and cost of SEO services for medical practices, this is a good starting page. 
To learn about How Much Do Doctors Spend On Advertising?
To learn about Medical SEO Voice Search Optimization For Doctors (BERT)
To learn about Local Medical SEO For Doctors
To learn about Mobile SEO For Medical Websites
To learn about Zero-Click SEO for Doctors & Medical Practices
To learn about Benefits Of Medical SEO Marketing
To learn about Key Items For SEO Evaluation of Medical Websites
To learn about Avoid Risky Plans – Use Proven Medical Marketing Strategies
To learn about Medical Marketing Using Emotionally Compelling Offline Media
To learn about Pre Launch Medical Marketing Checklist for Doctors
To learn about Medical SEO vs. Medical Advertising – Which One Is Better?
To learn about Is Your Medical Website Design “Future Proof”?