Online Marketing & Advertising For Senior Home Care Business & Companies
Senior Care and Home Care Businesses can be very rewarding and full of satisfaction. Helping seniors in the roles of nursing assistants, home care aides, personal care workers, personal care attendants, and home health aides is not an easy job. It comes with patience and understanding.
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As the owner of Home Care or Senior Care business, you also have to deal with high turnover, possible shortage of qualified workers and legal responsibilities.
PatientGain.com has helped many Senior Care and Home Care companies, including some of the largest franchises in the USA and Canada. We have learned that as a business owner you will need to focus on lead generation, follow-up, and conversion to customers.
1. Traditional word of mouth, fliers, print media etc
2. Referrals from some local entity-like hospitals, senior related organizations, and resources groups
3. Online Marketing, Social Media, and Advertising strategy
Whether you are part of a franchise system or an independent business owner in Senior Care, you will need to focus on Online Marketing and Advertising to generate leads and ultimately customers. The cost of each new lead varies from area to area – but generally you can generate qualified leads in the range of $18 to $28 per lead, with customer acquisition cost of typically $100 to $188. Your actual numbers will vary, but these are good guidelines in the USA and Canada, with Canadian costs on the lower end and USA costs on the higher end.
There are 3 key areas for your online success, and each of these areas are very important.
For Home Care and Senior Care companies, all PatientGain.com applications like CRM, Contact Manager, applications, website, search optimizations, and email marketing work together. No need to assemble dozens of apps and waste your time trying to figure out the best practices. We have done it for you, no assembly required.
We have many senior care/home care companies who are using the PatientGain.com system to get new leads, convert leads to customers, and build on going relationships with existing customers to grow their business.
Please click here for a presentation and be amazed at what PatientGain.com can do for you online.
As an example, Mark Friedman, owner of Senior Helpers Senior Care Franchise in Boston, MA, USA has built a solid business using PatientGain.com platform.
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1. Professional Online Business Presence
Simply put, your business must be present on the internet with a proper Website and Mobilesite and this should have your original unique content. There are more mobile phones than computers, but majority of businesses do not have an intelligent Mobilesite. Social Media is changing the landscape for consumers and businesses. Some things to consider:
+ Business Website and Mobilesite
+ Social Media Apps
+ Intelligent Apps for Web Conversion
2. Targeted Online Advertising
You can have the best looking website and mobilesite, but if you do not tell the world that you exist, no one will notice you. As a business owner you MUST advertise. There are many ways to gain new online customers. Search advertising is a good place to start, but it is only a starting point. There are endless “things” you can do to advertise on the internet. However there is no free lunch, advertising will either cost you $$$ or effort, or both. Remember online success is a process- and it requires constant attention. Some strategies to consider:
+ Paid Ads / Pay-Per-Click Ads / Targeted Display Ads / Social Media Ads
+ Local Reviews / Local Listings
+ SEO Optimizations based on Unique Content
+ Inbound Lead Generation Applications
3. Automated CRM + Sales & Marketing Apps
This is one area that separates the top performers from the mid-pack. One thing unique about top performers in any industry is their ability to do more with less, and they are already doing something that the rest of the industry is thinking about doing. Here are some PatientGain.com business applications to consider for your online business success:
+ Simple Cloud Based CRM / Contact Manager
+ Simple Website Content Manager
+ Automated Customer Communications Platform
+ Automated Reviews Apps (Google & Yelp)
+ Conversion Landing Pages with Call-To-Action
+ Referral Marketing Apps For Senior Care Businesses
+ Automated Email Marketing (Data Driven)
+ Automated Promotions Apps For Home Care Business
+ Automated Responses / Lead Nurturing Apps
+ Online Appointments
+ Online Payment Apps
+ Phone Leads Tracking and Alerts
+ Blogging Apps
+ Worker Skill Set Capture App
+ Event Management and Registration App
+ Visitor Intelligence App
+ Integration to QuickBooks, Paypal, Google, Yahoo, Microsoft & CRMs
+ More apps are available