Is ZocDoc a healthcare leads sales company?

Yes, Zocdoc functions as a lead generation and sales platform for healthcare providers, connecting them with patients seeking care, but it’s more of a patient acquisition service/marketplace where doctors pay for visibility and bookings (leads/patients) rather than a traditional B2B “leads sales” company, focusing on high-volume patient delivery. They generate massive patient traffic (leads) for providers through Google SEO search, Google PPC ads, Google Business Profile (And they compete with your practice), then sell access to these patients to doctors.  The data gathered from these interactions creates another financial source for ZocDoc.

How it works (Lead Generation Aspect):

• Patient-Driven Search: Patients use Zocdoc to find doctors by specialty, insurance, and location, creating high-intent leads.
• Provider Tools: Doctors pay (typically per-lead models) to get listed, book appointments online, and integrate patient intake forms.
• High-Volume Leads: Zocdoc excels at delivering many potential patients to practices, making it a key part of patient acquisition for many urban providers. 

The Sales Angle:

• Zocdoc’s sales team actively signs up doctors, selling them on the value of being on the platform to access these patients, but the core business is about facilitating patient bookings and provider presence. 

So, while it involves sales and leads, Zocdoc’s primary role is as a digital healthcare marketplace that generates and delivers patient demand to providers, making it a leader in “patient acquisition” and during this process it competes with your own practice’s patient acquisition. 

Conclusion

1. Do not add ZocDoc button “book now” to your website.
2. Do not add ZocDoc button “book now” to your Google Business Profile.
3. Ask ZocDoc to produce new patients directly from their own website, where they list your practice, providers and your competitors. So you can see real results from ZocDoc.
4. Stop paying $45 to $166 per appointment – 19% of these patient appointments don’t show up, and you still have to pay for the appointment.
5. ZocDoc claims that no-show rate is 6.9% – however Reddit users report 40% to 30%. So based on our own analysis we believe that 19% of these patient appointments don’t show up, and you still have to pay for the appointment. So basically if you pay for 100 appointments, 19% of these no show, but you still have to pay for the appointments.

If you need assistance in increasing new patients to your practice, look at the ROI data of PLATINUM service and contact us.