Online Marketing For Primary Care Doctors & Practices $599/mon

An Effective Patient Acquisition & Engagement Strategy For Primary Care Clinics Requires Much More than a Website and a Social Media Page

For many Primary Care practices and physicians, their attempts to become more integrally connected with patients are often obstructed by a lack of effective online marketing & patient communication tools. In order to improve your practice’s ability to communicate with patients, keep past patients engaged with your clinic, and prevent broken appointments, you need effective software tools.

Primary Care Medical Advertising
How To Improve Patient Acquisition For Primary Care Practice

Patient Acquisition & Retention Has Been Automated

Primary Care doctors and practices across the US have boosted their patient retention and created lasting patient relationships by simply adding PatientGain.com Apps to their existing Website and Facebook business page.

With PatientGain.com Patient Engagement software, you’ll be able to put intelligence and software automation behind your website, allowing your practice to increase patient recalls, prevent broken appointments, effectively communicate health advisories, and improve your patients’ wellness and compliance.

Primary Care Doctor Website Development

Results From Online SEO For Primary Care Physician

Review of a real customer.  Location is east coast – mid-level competition. Doctor Jones has been in practice for the last 13 years. Her focus has been Primary Care, Internal Medicine and general wellness with focus on Diabetic patients.  However, since last 3 years, multiple clinics have opened within her 5 mile radius. In addition, two Urgent Care clinics have also impacted her business. In the past all she had to do was to advertise in local yellow pages, few referral practices and business had grown due to her excellent focus on patient care. Due to competition, her average patient count had steadily decreased from 30 patients a day to 22.

In this case, Doctor Jones had to focus on new patient acquisition.  She search online for “online advertising for doctors” and found PatientGain.com as the first organic listing on Google. She signed up for PatientGain.com’s GOLD Service for $499/mon.  The results have been as follows:

Nov 2016 – Go live with new website, along with 20 apps embedded in the new Medical Marketing website.  135 phone calls received in the first month.  116 unique phone calls.

Dec 2016 – 434 phone calls received in the 2nd month.  388 unique phone calls.

Jan 2017 – 621 phone calls received in the 3rd month.  534 unique phone calls.

Feb 2017 – 518 phone calls received in the 4th month.  419 unique phone calls.

Mar 2017 – 599 phone calls received in the 5th month.  450 unique phone calls.

Apr 2017 – 697 phone calls received in the 6th month.  541 unique phone calls.

May 2017 – 801 phone calls received in the 7th month.  643 unique phone calls.

By the end of 7th month, Doctor Jones had achieved her target of 30 patients per day.   Mission accomplished. 

Results From Online SEO For Primary Care Physician
Primary Care Physician Monthly Newsletter Example

How Much Do Doctors Spend On Advertising in USA?

Range is $600 per month to $15000 per month, depending on specialty and competition. 

The actual advertising budget for each clinic and practice is different. Some clinics/doctors are very aggressive and spend $1000 per day (or more) and some spend $1000 a month on advertising. We also have few clinics/doctors who do not spend any money on online advertising, they doctors rely on referrals and very strong SEO rankings. This data refers to online advertising, not offline advertising spend. 

Also you have to understand that every practice area is different. For example  let’s review specific specialties:

Medspa and aesthetic practices

For Medical Spas and Aesthetic practices, it is highly recommended to have  online advertising budget. The typical range is $3000 to $10000 per month,  with average budget of $4210 per practice in USA.

Plastic surgeons

Plastic surgeons need online advertising, more than any other category. It is next to impossible to be successful without proper online  advertising budget. The typical range is $5000 to $15000 per month,  with average budget of $6677 per practice in USA.

Dermatology practices

The typical range is $1000 to $4000 per month,  spend on average spend $1960 per month per location.  However these are “average” locations with medium competition. If a dermatology is also focused on cosmetic procedures, their budgets are more like Medical Spas and aesthetic clinics.

Urgent care centers

The typical range is $1000 to $9000 per month,  spend on average spend $3600 per month per location. However these are “average” locations with medium competition. There are many factors, number of exam rooms and how many providers, and fixed overhead also dictates how aggressive each owner is. Brands and chains spend more on advertising than stand alone locations. We have also noticed if the owner is a doctor/physician, vs a business person, doctor/physician owners will have a hard time understanding value of advertising. doctor/physician owners view advertising and marketing as an expense, rather than an “investment” with an ROI (Return On Investment).

Walk-in primary care practices

Walk-in Clinics – with primary care services and some “urgent care” services spend $1000 to $3400 per month, with an average monthly budget of $1900 per month. 

Primary care practices

Primary care doctors spend $600 to $1300 per month, with an average monthly budget of $890 per month. 

Pediatric care practices

The typical range is $600 to $1600 per month,  spend on average spend $900 per month per location. 

Sexual healthcare practices – multi-focus

The typical range is $3000 to $8500 per month,  spend on average spend $4200 per month per location. 

Sexual healthcare practices – Erectile Dysfunction

The typical range is $4000 to $10000 per month,  spend on average spend $6700 per month per location. 

Dental practices – General Dentists

The typical range is $750 to 1900 per month,  spend on average spend $1230 per month per location. 

Dental practices – Specialist Dentists

The typical range is $1300 to 3210 per month,  spend on average spend $2540 per month per location.  These type of practices include Endodontists, dental implant  focus, Invisalign focus etc.

Orthopedic Surgeons 

The typical range is $800 to 1900 per month,  spend on average spend $1380 per month per location.  

Women’s Health and OB/GYN

The typical range is $500 to 2700 per month,  spend on average spend $1600 per month per location.  

Medical Fat loss / Physician Supervised Weight Loss Practices

The typical range is $2100 to 8700 per month,  spend on average spend $4300 per month per location.  

Integrative practices – Serving multiple focus areas

The typical range is $1200 to 3210 per month,  spend on average spend $2341 per month per location.  These type of practices include multiple focused areas, like heart health, general wellness, diabetic patients, mind – brain wellness, pain management, hormonal imbalance and many other areas. These type of practices have to compete with traditional non-integrative  practices, so conversion cost per patient is higher than traditional primary care practices.

Sleep clinics and TMJ clinics

The typical range is $500 to 1580 per month,  spend on average spend $940 per month per location.  

Pain clinics – Chiropractors

The typical range is $1200 to 2200 per month,  spend on average spend $1400 per month per location.  

Pain clinics – Spine focused – minimally invasive pain management and regenerative medicine

The typical range is $1500 to 3000 per month,  spend on average spend $1900 per month per location.  

Please note:  Data from 2018 to 2019.  Also note that brands spend much more than non-brand focused medical practices, they also have more patients and perceived medical care provided is of higher value to patients, as evidenced by reviews received by the medical practices. The data is here for your guidelines and not guaranteed to generate same or similar results.

4 Good Examples of Local SEO for Doctors & Medical Practices 

Local SEO Example 1 :  Patient Searching for “urgent care davie fl”

Local SEO Example 1 :  Patient Searching for “urgent care davie fl”

Local SEO Example 1 :  Patient Searching for “urgent care davie fl”

 

Local SEO Example 2 :  Patient Searching for “medspa near me west palm beach fl”

Local SEO Example 2 :  Patient Searching for “medspa near me west palm beach fl”

Local SEO Example 2 :  Patient Searching for “medspa near me west palm beach fl”

 

Local SEO Example 3 :  Mobile Patient Searching for “pediatrician near me kirkland wa”

Mobile patient searching for " pediatrician care near me kirkland wa"

Mobile patient searching for " pediatrician care near me kirkland wa"

 

Local SEO Example 4 :  Patient Searching for “sleep apnea clinic near me”

Local SEO Example 4 :  Patient Searching for “sleep apnea clinic near me”

Local SEO Example 4 :  Patient Searching for “sleep apnea clinic near me”

4 Good Examples of Medical SEO for Your Practice

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

Medical SEO Example 1 :  Patient Searching for “invisalign cost toledo ohio”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

Medical SEO Example 2 :  Patient Searching for “pediatric urgent care orlando”

 

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

Medical SEO Example 3 :  Patient Searching for “med spa newington nh ”

 

Medical SEO Example 4 :  Patient Searching for “physical exams in easley sc”

Example of SEO for Urgent Care Center

Example of SEO for Urgent Care Center

 

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about How Much Do Doctors Spend On Advertising, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

Online Medical Marketing

Patient Behavior and the Medical Industry Are Changing. The Internet and Social Media Have Changed How The BEST Medical Practices Execute Their Marketing. 72 Percent of the Patients Look Online – and 88 Percent of Them Pay Attention to Reviews. Close to 70 Percent of Patients Do This on a Mobile Device. 

Physician Medical Marketing

Physician Medical Marketing

 

 

 

Physician Practice Marketing

Physician Practice Marketing

Summary for Online Success For Doctors

These 6 steps are proven to add value for hundreds of medical practices. There are many other steps you can take to further improve your strategy. Monthly Email Marketing is another strategy, among many others.  Contact us so we can help you and view details GOLD package here.

PatientGain.com is a certified premier google partner for healthcare.

To learn about Website Strategies and Website Examples for Doctors & Medical Clinics, please go here.

To learn about How Much Do Doctors Spend On Advertising, please go here.

To learn about Search Engine Optimization for Doctors & Medical Clinics, please go here.

To learn about Pay Per Click PPC Advertising for Doctors & Medical Clinics, please go here.

To learn about Content Marketing Strategies for Doctors & Medical Clinics, please go here.

To learn about GOLD Package Marketing for Doctors & Medical Clinics, please go here.

Online Medical Marketing