Cost of Email Marketing for Doctors & Dentists

Example based on a medical / dental practice with 8000 patients in the contact database also known as CRM database of current, past and potential patients who have given explicit permission to the healthcare provider that they can be contacted by Email for marketing purposes.

This example compares a healthcare practice with 8000 contacts in their EMR, CRM database.

What is the cost of MailChimp Premium Plan: 8000 contacts for a healthcare practice?

The cost of Mailchimp’s Premium plan for 8,000 contacts is $350 per month

Is MailChimp HIPAA Compliant?

No, Mailchimp is not HIPAA compliant. Mailchimp does not offer a Business Associate Agreement (BAA), which is a crucial requirement for HIPAA compliance.Therefore, healthcare organizations cannot use Mailchimp.

In addition: Mailchimp does create the actual Email marketing campaigns for your healthcare practice. Your staff have to create the campaigns and and send them. This takes up your staff’s time, who should be helping the patients.

What is the cost of ConstantContact Premium Plan: 8000 contacts for a healthcare practice?

Cost: For 8,000 contacts, the Constant Contact Premium plan costs $275 per month.

Note that Constant Contact’s pricing is tiered based on the number of contacts. The starting price of $80/month for the Premium plan is for up to 500 contacts. For 8000 contacts it is $275/mon.

Is ConstantContact HIPAA Compliant?

ConstantContact email marketing is not HIPAA compliant by default, but it can be made compliant by entering into a Business Associate Agreement(BAA) with the company. This agreement is necessary for healthcare organizations to use Constant Contact.

In addition: ConstantContact does create the actual Email marketing campaigns for your healthcare practice. Your staff have to create the campaigns and and send them. This takes up your staff’s time, who should be helping the patients.

What is the cost of PatientGain’s PLATINUM Plan: 8000 contacts for a healthcare practice?

Cost: For 8,000 contacts, the PatientGain’s PLATINUM plan, costs $140 per month. This cost is in addition to the base PLATINUM monthly pricing.

Is PatientGain HIPAA Compliant?

Yes, PatientGain is HIPAA compliant. They offer HIPAA-compliant services, including a CRM for storing patient information, software with integrated security protocols, and apps that store PHI on secure servers.PatientGain also provides Business Associate Agreements (BAA) to its customers, which is a requirement for HIPAA compliance when working with protected health information. 

In addition: PatientGain creates up to 3 monthly Email Campaigns for your healthcare practice. You simply need to approve the campaigns. This frees up your staff’s time to help patients.