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List of Marketing Services Used By Healthcare Practices

Typical List of Marketing Services & Apps Used By Healthcare Practices

These days, creating a nice looking website and adding your business hours and services offered by your medical or dental practice is like going to local print shop and having your business cards printed. It is no longer effective, there is competition and technology is constantly changing.

Consider the following example of a provider who became a PatientGain.com’s customer:

Dr Simmons MD has 7 locations. Over the last 12 years, he has built a very good reputation about providing excellent care to patients in his all targeted areas. He has multiple companies providing several digital marketing services.
1) Website SEO and Google Ads company
2) Social media content posting and social media ads
3) Email marketing company
4) SMS texting app
5) Reputation management apps
6) Call tracking company
7) Godaddy for website hosting
8) Jot-forms for capturing patient surveys.

You can that there are 8 different companies, providing services for Dr Simmons. There are 2 issues that caused Dr Simmons to look at consolidation.
1) Potential issue with HIPAA leakage
2) Costs were getting out of control
3) The in house marketing manager was constantly resolving issues between vendors.

Dr Simmons MD has 7 locations. Over the last 12 years, he has built a very good reputation about providing excellent care to patients in his all targeted areas. He has multiple companies providing several digital marketing services. 1) Website SEO and Google Ads company 2) Social media content posting and social media ads 3) Email marketing company 4) SMS texting app 5) Reputation management apps 6) Call tracking company 7) Godaddy for website hosting 8) Jot-forms for capturing patient surveys.
Dr Simmons MD has 7 locations. Over the last 12 years, he has built a very good reputation about providing excellent care to patients in his all targeted areas. He has multiple companies providing several digital marketing services. 1) Website SEO and Google Ads company 2) Social media content posting and social media ads 3) Email marketing company 4) SMS texting app 5) Reputation management apps 6) Call tracking company 7) Godaddy for website hosting 8) Jot-forms for capturing patient surveys.

Comparing this to PatientGain’s multi-location solution.

Website hosting on secure Google Cloud servers and SEO optimizations were the first items Dr Simmons considered when looking at PatientGain’s solution. However he realized that most of the services and vendors can be replaced with one company, and one BAA for HIPAA compliance. In addition, the cost is 42% less than paying different companies.

Some of the apps included with PatientGain:

  1. SPOC (Single Point of Conversion) App/Unified Inbox: A central, AI-powered dashboard that acts as a “virtual front desk,” consolidating patient inquiries from website forms, texts, and phone calls.
  2. Intelligent Medical Chatbots: 24/7 automated bots that handle FAQs, capture patient contact information, and convert visitors into leads.
  3. 2-Way Texting/SMS & Messaging Apps: A secure, HIPAA-compliant app allowing staff to text directly from a desktop or mobile device to communicate with patients.
  4. Online Appointment Scheduling & Management App: An automated system for patients to book or request appointments directly, with automated reminders to reduce no-shows.
  5. Reputation & Review Management App: Tools that automate the request for 5-star reviews from satisfied patients via SMS or email, helping to boost online reputation.
  6. Patient Intake & Form App: Secure, digital forms that enable patients to register and send insurance information securely before their visit.
  7. Social AutoPilot & Posting Apps: AI-powered applications that generate and schedule content for Facebook, Instagram, and Google to maintain consistent social media engagement.
  8. Insurance Verification App: A “quick-check” app that enables patients to take a photo of their insurance card for secure upload and automated validation. 

It is incredibly impressive that Dr. Simmons has successfully scaled to 7 locations while maintaining a stellar clinical reputation. However, from an operational and compliance standpoint, he has accidentally built a massive “franken-stack.” Managing 8 different third-party vendors across 7 locations means his team is juggling dozens of software logins, patching together broken software integrations, and carrying the immense legal liability of managing multiple different Business Associate Agreements (BAAs).

PatientGain is explicitly designed for this exact scenario. The PLATINUM Service acts as an “all-in-one” Walled Garden, replacing that fragmented vendor sprawl with a single, unified software ecosystem. Here is exactly how Dr. Simmons can fire all 8 vendors and replace them entirely with PatientGain’s native applications.

1. Website SEO & Google Ads Company

  • The Current Problem: He is paying an agency a massive monthly retainer just for their human labor to run ads and write blog posts, completely detached from his front desk’s actual patient data.
  • The PatientGain Replacement: PatientGain completely takes over the website and ad management. They deploy their “Reverse Search Engine” strategy to build permanent, high-ranking condition pages. Furthermore, their certified ad managers handle the Google Ads natively. Because the ads are tied directly to PatientGain’s CRM, Dr. Simmons can finally see exactly which specific Google Ad resulted in a booked appointment, rather than just “clicks.”

2. Social Media Content Posting & Ads

  • The Current Problem: Paying a separate agency to post on Facebook and Google Business Profiles is inefficient and often lacks medical depth.
  • The PatientGain Replacement: Dr. Simmons gets access to the Social Auto-Pilot App. This system automatically generates and schedules medically accurate, localized posts to all 7 of his clinics’ Facebook and Google Business Profiles simultaneously. PatientGain also handles the targeted social media ad campaigns (like Facebook/Instagram ads).

3. Email Marketing Company

  • The Current Problem: Standard email tools (like Mailchimp or Constant Contact) are not HIPAA compliant out-of-the-box. If he is sending patient data to them without an enterprise BAA, he is at risk.
  • The PatientGain Replacement: PatientGain includes a Native Email Marketing App. Because his entire patient list lives securely inside PatientGain’s CRM, his team can instantly send out beautifully designed, HIPAA-compliant monthly newsletters or clinic updates (e.g., “Flu shots now available at our North clinic”) without ever exporting data to a third party.

4. SMS Texting App

  • The Current Problem: A standalone texting app rarely speaks perfectly to the website forms or the main CRM, creating a disjointed patient experience.
  • The PatientGain Replacement: PatientGain includes the QuickSend App and the Missed Call Texting App. Both are hardwired directly into the unified inbox. If a patient calls one of the 7 clinics and the front desk is busy, the system automatically texts the patient back. Staff can seamlessly text patients 1-on-1 from the exact same dashboard where they manage emails and web forms.

5. Reputation Management Apps

  • The Current Problem: Software like Birdeye or Podium can cost $150–$300+ per month, per location (costing Dr. Simmons thousands a month just for reviews).
  • The PatientGain Replacement: PatientGain’s Review Generation App is included. It sends HIPAA-compliant SMS or email review requests to patients after their visits, funneling positive reviews directly to the Google Business Profile for the specific clinic they visited, helping all 7 locations dominate their local map packs.

6. Call Tracking Company

  • The Current Problem: Using a standalone tool like CallRail requires yet another BAA and complex website integration to swap out phone numbers dynamically.
  • The PatientGain Replacement: PatientGain has Native Call Tracking. They assign unique, trackable phone numbers to his Google Ads, SEO pages, and social campaigns for all 7 locations. The call recordings and data flow directly into his central marketing dashboard.

7. GoDaddy for Website Hosting

  • The Current Problem: Standard GoDaddy shared hosting is fundamentally not HIPAA compliant. It is slow and highly vulnerable to security breaches.
  • The PatientGain Replacement: PatientGain migrates all of his websites onto their ultra-secure, healthcare-grade Google Cloud Platform (C3D) servers. This guarantees lightning-fast page speeds (vital for SEO) and provides the end-to-end encryption required by federal law.

8. Jot-Forms for Patient Surveys

  • The Current Problem: JotForm requires an expensive enterprise tier for HIPAA compliance, and the data still has to be manually moved or “Zapier-linked” to the patient’s main file.
  • The PatientGain Replacement: PatientGain has native Digital Forms and Patient Survey Apps. When a patient fills out a post-visit survey or an intake form, that data is instantly, securely routed into that specific patient’s profile in the PatientGain CRM. No manual data entry or broken integrations.

The Massive Corporate Upgrade

By moving to PatientGain, Dr. Simmons achieves three massive enterprise upgrades:

  1. Financial Consolidation: Instead of paying 8 different invoices with fluctuating retainer costs, he pays one predictable SaaS fee (the base PLATINUM tier plus a reduced fee for his 6 additional locations). This almost always results in thousands of dollars in monthly savings.
  2. The “Single BAA” Firewall: He drops his legal liability drastically. Instead of trusting 8 different tech companies not to leak his patients’ data, he signs one single Business Associate Agreement (BAA) with PatientGain that legally protects the entire ecosystem.
  3. The SPOC Dashboard: His corporate management team can log into the Single Point of Conversion (SPOC) dashboard and see the precise ROI, lead volume, and front-desk text response times for all 7 locations on one single screen.

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