What is high frequency posting on GBP (Google Business Profile) for medical and dental practices?

High-frequency posting on Google Business Profile (GBP) for medical and dental practices refers to the practice of regularly updating and posting content on the business’s Google profile to increase engagement, improve local SEO, and maintain an active online presence. Posting 20 times a month on a Google Business Profile (GBP) is a strategic high-frequency approach for medical and dental practice to dominate local search results and build patient trust.  It involves posting updates, offers, news, patient testimonials, and other relevant content 20 times a month.

Benefits of High-Frequency Posting on GBP:

1. Improved Local SEO:
   • Regular Updates: Frequent posts signal to Google that your business is active, which can help improve your local search rankings. Google values up-to-date content, and businesses that post regularly are more likely to be seen as authoritative and relevant in local searches.
   • Enhanced Visibility: Regular posts increase your chances of appearing in the “Local Pack” or “Map Pack,” which is essential for driving more traffic to your practice.
2. Patient Engagement:
   • Increased Interaction: Posting frequently gives your audience a reason to engage with your profile more often. Patients might comment on posts, ask questions, or book appointments directly through your GBP.
   • Building Trust: When your profile is actively updated, potential patients may feel more confident choosing your practice. They see that you’re engaged and current with your services and offerings.
3. Content Variety:
   • Showcase Services: Regular posts can be used to highlight specific services or procedures, such as new treatments, special offers, or educational content about dental or medical health.
   • Share Promotions & Updates: You can post about promotions, seasonal discounts, new staff, or any changes to office hours.
   • Patient Testimonials: Sharing positive reviews or patient stories can build social proof and trust, which is especially important for healthcare businesses.
4. Appointment Reminders and Calls to Action:
   • Frequent posts allow you to include calls to action such as scheduling appointments, signing up for newsletters, or learning about new services, making it easier for patients to take the next step.

Types of High-Frequency Posts for Medical and Dental Practices:

• Updates and Announcements: Share new procedures, changes in office hours, or any relevant updates to your practice.
• Health Tips & Advice: Provide valuable health or wellness tips that are relevant to your patients. For dental practices, tips on brushing, flossing, or preventive care are great examples.
• Special Offers: Post discounts, limited-time offers, or packages, such as teeth whitening specials or discounts on consultations.
• Patient Testimonials: Highlight patient success stories or positive reviews from Google or other platforms.
• Before and After Photos: For dental and aesthetic services, share visual content to show the results of procedures like teeth whitening, dental implants, or cosmetic surgeries.
• Events and Webinars: If you’re hosting an informational session or an event (e.g., free dental check-ups or a health webinar), you can use GBP posts to spread the word.

How Often Should Medical and Dental Practices Post?

For medical and dental practices, posting 3-5 times a week (20 times a month) is recommended for optimal engagement. Some practices may benefit from posting daily, especially if they have multiple services or ongoing promotions to highlight. However, it’s crucial to keep the content relevant and consistent. Quality posts matter more than the frequency of posts if you’re aiming for long-term success.

Best Practices for High-Frequency GBP Posting:

1. Ensure Posts Are Relevant: Keep the content aligned with patient needs and interests (health tips, updates, etc.).
2. Use Strong Calls to Action: Encourage appointments, contact inquiries, or other desired actions.
3. Leverage Visuals: Use high-quality images, videos, and graphics that represent your practice and services.
4. Monitor Engagement: Track which types of posts generate the most interactions and adjust your strategy accordingly.

In summary, high-frequency posting on GBP for medical and dental practices is a strategy to stay active and visible in search results, build patient trust, and boost overall engagement by keeping the profile updated with valuable and relevant content. This approach can help drive new patient inquiries and improve your practice’s online presence.

High frequency posting on Google Business Profile (GBP) for healthcare practices should focus on engagement and relevance. Posts should be made 1-3 times per week to signal activity to Google and potential patients.

Content Ideas for High-Frequency Posting

• Practice Updates and Announcements: Share timely information about your practice.
  • Announce new services or treatments offered.
  • Introduce new doctors and staff members with photos (with permission).
  • Notify patients of any changes in operating hours, especially for holidays.
  • Share updates on new safety or COVID-19 protocols.
• Patient Education and Health Tips: Position your practice as an authority by providing valuable health information.
  • Post seasonal health tips, such as flu shot reminders or allergy management advice.
  • Turn common patient questions into bite-sized posts (e.g., “5 Tips for Managing Diabetes”).
  • Share information on proper health techniques, like handwashing videos.
• Events and Offers: Promote special programs or discounts to attract new patients.
  • Publicize “Talk with a Doc” sessions, health seminars, or community health days.
  • Highlight special offers, discounts, or wellness packages.
  • Include a direct link for event registration or booking appointments.
• Social Proof and Community Involvement: Build trust and a sense of community.
  • Share patient testimonials (with permission and HIPAA compliance in mind).
  • Highlight the practice’s community involvement or local outreach programs.
  • Post photos and videos of your facility, including the exterior, reception area, and treatment rooms, to make patients feel comfortable.

Best Practices Using PatientGain Posting App

• Use Relevant Visuals: Include vibrant, high-quality images or short videos with every post to increase engagement.
• Incorporate Relevant Keywords: Subtly integrate search terms patients use to find care (e.g., “orthopedic specialist,” “knee pain”) into post descriptions to improve local SEO.
• Include a Clear Call-to-Action (CTA): Every post should prompt action (e.g., “Learn more,” “Book an appointment,” “Call now”) with a link to the relevant page on your website.
• Maintain HIPAA Compliance: Be extremely careful not to share any protected health information (PHI) in posts or when responding to reviews.
• Monitor and Adjust: Use the insights feature on your GBP dashboard to see which posts get the most engagement and refine your content strategy accordingly.

For further guidance on managing your profile, visit the Google Business Profile help page.

Posting 20 times a month on a Google Business Profile (GBP) is a strategic high-frequency approach for medical and dental practice to dominate local search results and build patient trust. 

1. Maximizing Local SEO and Search Visibility

• Ranking Signal Strength: Google’s algorithm favors active profiles. High-frequency posting signals that your practice is operational and engaged, which helps you rank higher in the “Local 3-Pack” for high-intent searches like “dentist near me”.
• Keyword Association: Each post is an opportunity to use high-value keywords (e.g., “Invisalign,” “emergency root canal,” “pediatric dentist”). Consistent use helps Google associate your practice with these specific services in your local area.
• Engagement Loops: Frequent posts drive more clicks, calls, and direction requests. These “engagement signals” are critical ranking factors in 2026, reinforcing your profile’s relevance to Google. 

2. Building Immediate Patient Trust and Authority

• “Alive” Factor: A profile with daily or near-daily updates (averaging 5 posts per week) reassures patients that the practice is modern and currently seeing patients. A “stale” profile can lead patients to wonder if the office is still in business.
• Expertise and E-E-A-T: Regular educational posts about dental hygiene or medical safety protocols demonstrate the “Clinical Authority” and “Trustworthiness” that Google prioritizes for healthcare entities in 2026.
• Humanizing the Practice: Frequent posting allows for a steady stream of behind-the-scenes content, team introductions, and office photos, which builds comfort before a patient ever steps through your door. 

3. Driving Direct Patient Acquisition

• “Mini-Billboard” Effect: Each post acts as a free advertisement. Practices that post 20 times a month see a significantly higher Return on Investment (ROI) and up to 30-40% higher conversion rates than those who update only monthly.
• Clear Calls-to-Action (CTA): High-frequency posting ensures a fresh “Book Now” or “Get Offer” button is always at the top of your profile. Since most GBP posts lose prominence after 7 days, a high volume keeps your promotions constantly visible.
• Highlighting High-Value Services: You can dedicate different posts each week to specific treatments, ensuring that no matter when a patient searches, a relevant update about a service like dental implants or cosmetic procedures is live. 

Summary of Recommended Strategy

Factor	Standard (1-2x/week)	Aggressive (20x/month)
Visibility	Moderate local presence	Dominates local map pack
Trust	Baseline reliability	High authority/E-E-A-T
Conversions	Standard lead flow	30-40% higher conversion rate
SEO Signal	Periodic activity	Constant “active business” signal