What is Consent Management App (CMA) for Medical and Dental Practices?

Consent management for healthcare practices is a structured process for capturing, documenting, managing, and enforcing a patient’s permissions regarding their health information. It allows patients to control how, when, and with whom their data is shared, ensuring privacy and compliance with regulations like HIPAA. This is crucial for patient autonomy, building trust, and enabling secure data sharing for better care.

Dynamic Consent Opt-In: When a visitor lands on the site, the app displays a customizable consent for patients to read terms of service, privacy policy, and make an informed decision. This app is added to any apps, forms, appointment apps
Granular Opt-In: Cookies are not an acceptable form for HIPAA and PHI Opt-In per HHS.gov, so using standard website cookies and click-wrap “accept” buttons is not a sufficient method for HIPAA and PHI opt-in. Your website must have clear, trackable ways for patients to clearly see your privacy policy, terms of use, and any other disclosures.
HIPAA’s Office for Civil Rights (OCR) issued guidance warning that tracking technologies like cookies can lead to the impermissible disclosure of Protected Health Information (PHI) to third parties. Simply having a website banner that asks users to accept or reject cookies does not constitute valid HIPAA authorization for marketing purposes.
Affirmative Action: Consent is captured through clear, affirmative action (e.g., clicking “I Agree” or checking specific boxes), establishing a clear, informed choice by the patient.

Gatekeeping: If a visitor denies consent for “Marketing,” the CMA app acts as a gatekeeper. It automatically does not allow patients to send any PHI without going through affirmative consent.
Secure App Management: The CMA ensures that data collected by the integrated website apps, secure forms is immediately funneled into the HIPAA-Compliant Leads Funnel CRM. This means that Protected Health Information (PHI) is handled securely from the moment of capture, avoiding exposure to unsecured channels.
Communication Controls: When a patient is added to the CRM, their consent preferences are stored. This controls the platform’s automation, ensuring that only patients who have specifically opted-in receive marketing communications.

Secure Audit Trail: The app automatically creates a secure, non-editable log of every consent event. This log includes the date, time, IP address, device information, the patient’s specific choices, and the exact version of the privacy policy presented.
Patient Rights Management: It provides a mechanism for patients to easily revoke or change their consent at any time. When a change is made, the system instantly updates the CRM profile and blocks any corresponding data processing, maintaining compliance.
Proof of Compliance: The detailed, secure logs are stored within the platform, making it possible for the practice to quickly and easily produce the necessary documentation in the event of a regulatory audit or inquiry.

Ensures Compliance with HIPAA: Ensures patient consent is always obtained and tracked in a compliant manner.
Streamlines Workflow: Reduces administrative burden by automating consent collection and management, leading to improved efficiency in patient intake and treatment planning.
Patient Trust: Demonstrates to patients that their privacy and preferences are respected, building trust in your practice.
Mitigates Legal Risks: The audit trails and real-time tracking protect the practice against legal challenges related to patient consent.
Improved Data Security: Keeps PHI safe with encryption and secure storage, meeting all privacy regulations.

Set Up PatientGain’s Consent Management App: Contact PatientGain to integrate the app with your practice’s website.
Customize Consent Forms: Create and customize consent forms based on your specific services (dental or medical).
Train Your Team: Educate staff about the consent process and how to use the app.
Monitor and Track Compliance: Use the analytics and reporting tools to ensure continuous compliance and efficient management of patient consent.

If you are using PatientGain’s PLATINUM or PLATINUM+ service, this app is included.

If you would like to use this app on your existing website, please contact us. Our typical for a single location small practice is $299/month. Higher for larger practices.