Custom Healthcare Marketing Agency Pricing VS Subscription SAAS Pricing
Top medical marketing companies often fall into 3 main categories:
1) All-in-one software platforms (like PatientGain and PatientPop/Tebra)
2) Marketplace services (like Zocdoc)
3) Custom healthcare marketing agency
Side-by-side comparison of PatientGain (PLATINUM Service) with three direct competitors, focusing on core service model, typical pricing structure, and key service features.
| Feature | PatientGain (GOLD or PLATINUM) | PatientPop (Tebra) | Zocdoc | Healthcare Marketing Agency |
| Core Service Model | All-in-One AI Automation Platform + Service (Subscription SaaS) | All-in-One Automation Platform (often subscription) | Patient Marketplace (Pay-per-booking) | Agency Services (A La Carte) (Staff/Consulting Model) |
| Typical Pricing | $799 – $1,999/month (Tiered; Advertising is extra) | $800 – $1,500/month (Reported subscription costs; Advertising is extraxtra) | $50 – $162 per new booking (Varies by specialty; fixed monthly fee also applies) | $3,000 – $10,000+/month (Ad spend is a separate budget; high initial setup fees) |
| Upfront Cost | $0 upfront for 12 months based contract | Often $0 – $2,000 initiation fee (sometimes waived). All contracts 12 to 24 months | Varies, usually lower subscription/initial fee. | $8,000 – $20,000+ one-time setup fee for website/strategy. |
| Website Model | A/B Tested, High-Conversion Website Included. (Semi-custom) | Proprietary platform website, same template based | Uses Zocdoc’s own booking page (bypasses practice website). | Custom-designed WordPress or other CMS (owned by client). |
| CRM/Lead Funnel | HIPAA-Compliant CRM, 20+ Integrated Apps (SPOC App, Chatbot, Texting, Exportable Patient Data) | Integrated CRM solution. (Reported limitations in some functions, e.g., data export). | Not applicable (Lead is booked directly into ZocDoc, All data owned by ZocDoc). | Varies; client must purchase and integrate a 3rd party CRM (e.g., Insightly, Leads Apps, Salesforce). |
| New Patient PAC | Low & Sustainable. Leverages owned website traffic for conversion. | Moderate and higher than PatientGain but less than ZocDoc and Custom | High & Variable. Pays for every booking (even no-shows) and competes against practice’s own SEO/PPC. | Variable. Cost is high, but control is total. You call the shots and change anything you like. |
| HIPAA Compliance | BAA Provided and applies to apps and service | BAA Provided | BAA Provided | BAA may be provided. However, may not cover individual apps or CRMs or tools added to the websites |
| Customer Support | High Priority. Dedicated Project Manager and Technical Lead assigned to every account, Texting, Email & Live person Zoom meetings. | Reported to be strong during implementation, but often degrades post-onboarding (out sourced submission ticket model). | Focuses on user support for the booking process only. | Varies by agency size and contract. Generally depends on who is your “point person” |
| Data Ownership | Customer owns all patient data. If setup fees paid, you own the website, content also, but apps and IP cannot be purchased. | Customer do not own the platform website or content if they leave the service. | Patient relationship and data starts on the Zocdoc platform. | Customer generally owns all data and creative content. |
Disclaimer: Pricing ranges for competitors are based on typical industry reporting and may vary widely based on practice size, specialty, and contract terms.
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Comparing Custom Medical Marketing Services VS using PatientGain’s PLATINUM Service With Custom Design
PatientGain.com provides standard A/B tested websites with PLATINUM Service or specialized custom medical website design and development tailored specifically based on your desired look and feel. PatientGain Custom services focus on patient acquisition, HIPAA compliance, and performance-driven design.
Core Website Services & Features of PLATINUM Service With Custom Design
PatientGain develops custom websites that function as a “digital front door” to educate patients and drive appointment bookings.
- Custom Design & Development: Award-winning, custom-built websites that avoid generic templates. These designs are based on your exact requirements.
- Built-in Medical SEO: SEO best practices, including local optimization and technical structure, are integrated directly into the site’s framework to improve search rankings for specific treatments.
- Patient Experience (UX): Focus on intuitive navigation and clear calls-to-action (CTAs) to increase conversion rates and reduce bounce rates.
- Mobile-First Design: Prioritizes responsive design for the roughly 60%+ of healthcare traffic coming from mobile devices.
- HIPAA Compliance: Websites use secure hosting and encrypted communications, with Intrepy signing a Business Associate Agreement (BAA) to ensure patient data security.
- Advanced Integrations: Capability to integrate online scheduling, patient portals, and EHR systems to streamline office operations.
Example of a Custom design website: A custom designed website just for your preferences. These websites are expensive. About 10% of our customers want totally custom designs and other 90% prefer the standard PLATINUM websites. The standard PLATINUM websites are all A/B tested and provide a higher conversion rate and higher ROI. However choice is yours.
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