What are 2 main type of healthcare marketing services offered by PatientGain for medical and dental practices?
The two main types of healthcare marketing services offered by PatientGain to balance control and automation are Pre-Packaged PLATINUM Services and Bespoke CUSTOM Solutions.
The primary differences between these two service pathways include – Customers can decide which service level suits them best. 90% of the medical and dental practices choose PLATINUM services.
| Feature | Pre-Packaged PLATINUM Services | Bespoke CUSTOM Solutions |
|---|---|---|
| Flexibility | Semi-Custom, based on proven success of hundreds of similar practices. Content, SEO, colors, branding, and practice info is unique to your practice. | Full-Custom, every build is unique to your tastes and requests. There are no limits. |
| Time to Market | Typical 30 days – Assuming no delays from customer. | Months – Depends on how much time is spent on consulting. |
| Core Intent | Turnkey, all-in-one software platform. | Tailored, multi-agency custom design. |
| HIPAA | One Single BAA – provided by PatientGain | Multiple BAA’s and very likely Pass-Thru-BAA’s |
| Ideal User | 90% of mid-to-high competition clinics, multi-location practices, MSOs, investors, large networks, franchise networks. | 10% of specialized or enterprise systems, requiring custom requirements, non-standard offerings. |
| Website Structure | Semi-custom, A/B tested conversion designs. ROI proven to work with more than 96% success rate. | Total creative control and structures. You drive the strategy with an assigned Project Manager and test out different lay outs for websites. |
| Support | Project manager (human) and a technical lead (human) are there to assist you, by Zoom meetings, Textinging and Emails. | Project manager (human) is assigned to assist you based on your requirements. |
| Pricing Structure | Predictable $1,699–$2,499 monthly subscription. | High upfront costs ($10,000–$20,000+) for a single location – Higher for more complex implementations. |
| Website and Content Ownership | If you pay a setup fee, you own the website and content at then end of th 12 month contract. If You Pay the Setup Fee Upfront: You have full ownership of the WordPress website and its text/media content. If you decide to cancel their service later, you can take your website files and host them with another company. If You Chose the $0 Setup Option: If you signed a 12-month contract to waive the initial fee, you only have partial ownership of the content you personally provided. However, PatientGain allows you to buy out full ownership of the website at the end of your contract by paying that standard setup fee retroactively. | You (customer) pays for the website and content . Typical costs are in line with any top HIPAA Compliant Healthcare Marketing companies. |
| Vendor Footprint | Replaces 5–8 separate third-party vendors. | Manages fragmented third-party software. |
1. Pre-Packaged PLATINUM Services
This option serves as a semi-custom pre-integrated “digital clinic” optimized for high ROI using standardized, proven healthcare industry frameworks.
- Data Automation: Packages over 20 integrated apps (including AI chatbots, 2-way texting, and automated review requests) into one central dashboard.
- Conversion Guardrails: Restricts manual modifications to the user interface to preserve strict security protocols and historical conversion optimization.
- Consolidated Compliance: Enforces data security by covering all digital touchpoints under a single PatientGain Business Associate Agreement (BAA).
2. Bespoke CUSTOM Solutions
This service pathway is designed specifically for practices that cannot operate within standard frameworks due to non-standard operational constraints or strategies.
- Creative Sovereignty: Provides full branding and development flexibility without the layout restrictions found in standard packages.
- Enterprise Architecture: Accommodates extensive regional medical groups or multi-location hospital networks with complex data routing requirements.
- Tailored Strategies: Builds bespoke content campaigns based on targeted brand strategies rather than relying strictly on automated multi-channel templates.
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