CASE STUDY: PATIENT ENGAGEMENT & EMAIL MARKETING
How ABC Pediatrics Increased Conversions with a Monthly Newsletter Strategy
ABC Pediatrics operates two thriving clinics in Scottsdale and Glendale, Arizona. Dedicated to the motto “Healthy Kids, Happy Smiles,” the practice offers a wide range of pediatric care. By implementing a targeted cadence of three automated, value-driven emails per month using PatientGain’s Email Marketing software, they saw drastic improvements in patient engagement, an increase in appointment bookings, and streamlined communication across their clinics.
The customer’s name has been altered for privacy purposes. If you would like to learn more, please contact us today and we will share real life examples.
About the Client
ABC Pediatrics operates two thriving clinics in Scottsdale and Glendale, Arizona. Dedicated to the motto “Healthy Kids, Happy Smiles,” the practice offers a wide range of pediatric care, from newborn childcare and well-child visits to ADD/ADHD evaluations and seasonal flu treatments.
The Challenge
While ABC Pediatrics provided top-tier medical care, keeping busy parents engaged and informed between visits was a challenge. Relying solely on patients to remember to book routine physicals or seasonal immunizations resulted in gaps in the schedule. The practice needed a HIPAA-compliant way to achieve the following:
Top-of-Mind Awareness
They needed a consistent method to keep the clinics top-of-mind for busy parents, ensuring they didn’t forget crucial developmental check-ins.
Seasonal Education
A proactive approach was required to easily educate families about timely, seasonal health risks, such as Flu and RSV.
Efficient Booking Growth
The goal was to drive immediate appointment conversions from digital communications, growing practice volume without overwhelming the administrative staff with manual calls.
The Solution: PatientGain Email Marketing
ABC Pediatrics partnered with PatientGain to utilize their healthcare-specific Email Marketing Software. Designed exclusively for medical practices, the platform ensures seamless integration, HIPAA compliance, and conversion-optimized templates. PatientGain created and prepared the email newsletters, requiring only a simple approval from the clinic before deploying to all patients. Working together, they implemented a highly effective “Rule of 3” Monthly Email Strategy.
The 3-Email Monthly Cadence
A Strategic Approach to Engagement
01) The Educational Authority Email
Sent First Week of the Month
Goal: Build trust and provide free value to parents.
Content: This email highlighted resources already available on the ABC Pediatrics website, such as Baby Care Tips, Pediatric Skin Care, or linking to their Medication Dosage Chart.
Result: High open rates because the content was purely helpful, establishing the practice as a continuous source of trusted medical advice.
02) The Seasonal / Action-Oriented Email
Sent Mid-Month
Goal: Drive direct conversions and appointment bookings.
Content: Highly targeted calls-to-action based on the time of year. For example, promoting “Flu shots and RSV vaccines for infants starting October 1st” or reminding parents to book “Back-to-School Physicals and Immunizations”.
Result: A massive spike in click-through rates (CTR) to the “Request an Appointment” page, filling up the schedule for both the Glendale and Scottsdale locations.
03) The Practice Update & Engagement Email
Sent End of the Month
Goal: Improve patient experience and foster a sense of community.
Content: Announcements about the practice. This included promoting the rollout of their New Patient Portal or sharing 5-star patient reviews.
Result: Increased sign-ups for the Patient Portal and significantly improved patient retention.
The Results: Growth and Conversions
23%
Average Open Rate
Soaring above healthcare norms
3
Targeted Emails
Automated per month
2
Arizona Clinics
Schedules filled efficiently
100%
HIPAA Compliant
Patient communication
By leveraging PatientGain’s sophisticated email marketing engine to execute this 3-email-per-month strategy, ABC Pediatrics saw transformative results:
1. Surge in Patient Engagement
By providing consistent, bite-sized value, the practice saw their email open rates soar above the healthcare industry average. Parents began anticipating the monthly pediatric tips. PatientGain’s platform is known to help primary care practices achieve open rates of around 23%.
2. Increased Conversions (Bookings)
The mid-month “action” emails successfully captured parents at the exact time they needed to book. Including clear “Book Appointment” buttons seamlessly integrated via PatientGain led to a measurable increase in online appointment requests for well-child visits, physicals, and immunizations.
3. Reactivation of Dormant Patients
The consistent, value-driven communication gently nudged parents who had fallen behind on routine check-ups and vaccines to return to the practice, preventing patient attrition.
4. Staff Efficiency
Because the PatientGain system automated the delivery and aesthetic formatting of the campaigns, the front-desk staff spent less time making manual reminder phone calls and more time focusing on in-clinic patient care.
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For ABC Pediatrics, treating children is their primary focus. By utilizing PatientGain’s Email Marketing for Doctors, the practice successfully bridged the gap between clinical care and digital communication. Sending just three strategic emails a month turned passive patients into highly engaged families, ultimately driving steady growth and higher conversions across both of their Arizona locations.
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