PatientGain Now Offers PLATINUM Service With Custom Design or Semi-Custom Design

Why would a healthcare practice use PLATINUM Service VS PLATINUM Service with a custom design?

A healthcare practice would choose the standard PLATINUM Service over a custom-designed version to gain speed, lower costs, and access a pre-optimized, all-in-one system designed for high ROI. While a PLATINUM Service + custom design offers bespoke branding, the standard PLATINUM service is often preferred for its automated, HIPAA-compliant, “out-of-the-box” efficiency. 

Here is why a practice would choose the standard PLATINUM Service:

• Faster Deployment & Lower Costs: Standard PLATINUM services often have no upfront setup fees (typically with a 12-month contract) and provide immediate, automated functionality, whereas PLATINUM Service + custom design involve high upfront design fees ($6,000–$15,000+) and extended development timelines.
• A/B Tested Performance: The standard service uses pre-optimized, A/B tested website layouts that are scientifically proven to convert visitors into patients. A PLATINUM Service + custom design, while unique, may not have the same proven conversion rates.
• Automation over Customization: PLATINUM is designed to be an “all-in-one” solution that replaces 5-8 separate vendors (e.g., separate SEO, chat, CRM, and website providers), eliminating vendor sprawl.
• HIPAA Security Integration: Using a standard system reduces the risk of “HIPAA Leakage”—the unauthorized exposure of patient data that often occurs in the gaps between different, non-integrated software systems. PLATINUM Service + custom design and ability to add many plugins, will undoubtedly increase changes of HIPAA leakage, and potential HIPAA violations.
• Automated SEO & Content: PLATINUM usually includes automated monthly content updates and SEO management. PLATINUM Service + custom design require ongoing, manual management or higher, non-automated service fees. 

Summary Table of Choices

Feature	Standard PLATINUM Service	PLATINUM + Custom Design
Setup Cost	Low/No Setup Fee (12-mo contract)	High upfront ($6k-$15k+)
Speed	Instant/Fast Deployment Typical 30 days go-live	Slow (requires design phase) Depending on how many changes the customer requests, it can be months. It is typical for larger healthcare practices to take several months. While smaller practices usually take 2-4 months.
Design	A/B Tested, High-Performing Templates	Unique, Bespoke Design
Conversion rates	Higher conversion rates than PLATINUM + Custom Design. This is due to years and thousands of A/B testing	Due to custom nature of designs, and lack of long term data about each custom design, conversion rates are lower than Standard PLATINUM Service
Return On Investment (ROI)	Higher ROI than PLATINUM + Custom Design.	Due to custom nature of designs, and lack of long term data about each custom design, ROI is lower than Standard PLATINUM Service
HIPAA Compliance	BAA covers the apps, website, hosting, and analytics – the complete service.	BAA covers the apps only.
Maintenance	Fully Managed (Auto)	App-Managed / Custom Managed for the website
Best For	High competition, speedy market entry	Specific branding needs

In short, choose the standard PLATINUM service for immediate ROI and automated, compliant efficiency. Choose custom design only if the practice has highly specific, non-standard needs, a very large budget, and requires unique branding.

Examples of standard PLATINUM Service without custom design

Example of marketing dashboard with leads and performance of a wellness practice, using standard PLATINUM Service without custom design.

Example of voice enabled AI app, using standard PLATINUM Service without custom design.